“付费会员”模式显威力！好市多Q2利润超预期，销售额逆市增长!

Financial Performance - Costco's Q2 revenue reached $69.6 billion, a year-over-year increase of 9.2%, exceeding expectations by $280 million [1] - Adjusted earnings per share were $4.58, surpassing the average forecast by $0.03 [1] - Membership fee revenue totaled $1.36 billion, also exceeding market expectations [1] Sales Growth - Same-store sales grew by 7.4%, higher than the market expectation of 6.7% [3] - Average transaction value increased by 4.2%, with customer traffic rising by 3.1% [3] - U.S. same-store sales rose by 5.9%, above the expected 5.7% [3] - Excluding gasoline prices and currency fluctuations, U.S. same-store sales grew by 6.4% [3] Consumer Trends - Costco attracts cost-conscious consumers, particularly those with higher disposable incomes, through bulk packaging and unique product offerings [3] - The company has expanded its e-commerce and delivery services, with digital sales growing nearly 22%, exceeding average expectations [3] Membership Insights - Membership renewal rates slightly declined compared to the same period last year but remained stable compared to the previous quarter [3] - Popular product categories included gold, jewelry, toys, and small electronics [3] Strategic Partnerships - Costco is collaborating with third-party delivery companies like Instacart and expanding services such as cake delivery and prepared food platters to attract younger consumers [4]