GAC GROUP(SH:601238) 晚点LatePost·2026-03-10 08:08Core Viewpoint - Huawei QianKun aims to establish a new cooperation model in the automotive industry through its partnership with GAC, exemplified by the launch of the new brand "Qijing" and its first model GT7, which integrates advanced intelligent technologies and aims to redefine the market for intelligent vehicles [2][4][5]. Group 1: Product Development and Features - The Qijing GT7 is positioned as a "new generation intelligent shooting brake," featuring advanced technologies such as the world's highest specification 896-line dual optical path image-level lidar and L3-level hardware architecture [2][10]. - The vehicle is designed to meet "million-level" standards in terms of intelligence, driving control, and aesthetics, aiming to create a unique market presence in the competitive automotive landscape [9][10]. - The GT7 will officially debut on March 17 and is scheduled for market launch in June, with a successful channel recruitment plan already in place [3]. Group 2: Strategic Collaboration - Huawei QianKun's strategy involves deep collaboration with automotive manufacturers, moving from a traditional supplier role to a full-chain empowerment partner, thereby enhancing product co-creation and sales processes [16]. - The partnership with GAC has led to the establishment of a new independent company for Qijing, with hundreds of Huawei employees embedded within the Qijing team to facilitate joint decision-making and product development [5][7]. - A collaborative mechanism has been developed to streamline processes, allowing both parties to leverage their strengths in defining scenarios, setting goals, and executing technical developments [7]. Group 3: Market Positioning and Innovation - The choice of a shooting brake for the first model reflects a bold strategy to tap into a niche market, differentiating Qijing from competitors who focus on larger SUVs [8][9]. - Extensive user demand research was conducted across over 300 cities, revealing a high demand for well-designed shooting brake models, which Qijing aims to fulfill with superior technology and features [9]. - The GT7 is positioned as a "7-sided warrior," emphasizing its advanced technology and comprehensive performance across various aspects, including safety and user experience [9][15].