Fluent (FLNT) FY Conference Summary Company Overview - Fluent is a digital advertising company focused on customer acquisition for major brands [2][4] - The company has pivoted towards a new digital marketing channel called Commerce Media, which has rapidly grown from $0 to $50 billion in less than four years and is expected to double again [5][13] Key Financial Metrics - Fluent achieved a $65 million annual run rate in its Commerce Media business and expects to double this in 2025 and again in 2026 [6][19] - The company has historically grown its legacy business at a compounded average growth rate of over 12% for the first 12 years [4] - The transition to Commerce Media is anticipated to return Fluent to double-digit revenue growth with improving margins and profitability [6][19] Strategic Pivot - The strategic pivot from legacy business to Commerce Media is driven by the need for higher growth and higher margins [34][36] - Fluent's first-party data asset is a key competitive advantage, allowing for better consumer targeting and ad relevance [26][49] - The company has integrated its technology into partner websites, enabling a performance-based revenue model with no upfront costs [15][16] Market Dynamics - The Commerce Media market is projected to grow from $50 billion to $100 billion by 2027 [13] - Fluent's business model allows for a revenue share split, typically $60 to the media partner and $40 to Fluent [10][45] - The company is positioned to benefit from tailwinds in digital advertising, particularly in the context of privacy and data compliance [14][18] Partnerships and Growth Opportunities - Fluent has launched a strategic partnership with Rebuy, a top Shopify app, which opens access to 12,000 merchants and enhances market penetration [22][23][42] - The company is exploring opportunities in additional verticals such as travel, finance, and entertainment beyond its current focus on retail, ticketing, grocery, and restaurants [21][22] Case Studies and Performance Metrics - A case study with a large sports retailer showed a 35% increase in revenue per consumer compared to competitors, highlighting the effectiveness of Fluent's data-driven approach [31] - Another case study with a gaming company demonstrated a 650% quarter-over-quarter growth in new users, indicating the scalability of Fluent's solutions [33] Conclusion - Fluent is undergoing a significant transformation towards a higher growth, higher margin business model through its Commerce Media solutions, leveraging its first-party data and technology integration to drive better results for advertisers and partners [39][40]

Core Viewpoint - Fluent, Inc. is set to report its financial results for the second quarter of 2025 on August 19, 2025, after the U.S. financial markets close [1] Group 1: Financial Reporting - The financial results will be discussed in a conference call scheduled for 4:30 pm ET on the same day [1] - The conference call will be accessible via phone after online registration and will also be webcast on Fluent's Investor Relations Page [2] - A recorded replay of the webcast will be available for one year following the call [2] Group 2: Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers [3] - The company utilizes diverse ad inventory, first-party data, and proprietary machine learning to create additional revenue streams for partners [3] - Founded in 2010, Fluent specializes in performance marketing to enhance monetization and engagement throughout the customer journey [3]

Company Overview - Fluent, Inc. is a leader in commerce media, connecting top-tier brands with highly engaged consumers through exclusive ad inventory and robust first-party data [3] - The company utilizes proprietary machine learning to unlock additional revenue streams for partners and empower advertisers to acquire valuable customers at scale [3] - Founded in 2010, Fluent specializes in performance marketing to drive monetization and increase engagement throughout the customer journey [3] Upcoming Event - Don Patrick, the CEO of Fluent, will attend the 45th Annual Canaccord Genuity Growth Conference on August 13, 2025, at the InterContinental Boston [1] - Mr. Patrick will participate in a fireside chat at 12:00pm ET and will be available for one-on-one meetings throughout the day [1] Webcast Information - A live webcast of the fireside chat will be available at a specified link, with a replay accessible after the event [2]

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Core Viewpoint - FLINT Corp. is initiating a recapitalization transaction aimed at significantly reducing debt and annual interest costs, simplifying its capital structure, and improving liquidity, ultimately positioning the company for future growth opportunities [1][5][10] Recapitalization Details - The recapitalization will be executed through a plan of arrangement under the Business Corporations Act (Alberta), involving the exchange of $135,335,053 in senior secured debentures for new common shares, which will represent approximately 90% of the total shares post-recapitalization [3][6] - Existing preferred shares will be extinguished, and holders will receive new common shares representing about 7.5% of the total shares post-recapitalization [3][6] - A share consolidation will occur at a ratio of one post-consolidation common share for every 40 pre-consolidation shares, resulting in existing common shareholders retaining approximately 2.5% of the total shares post-recapitalization [3][6] - Total debt will be reduced by approximately C$135,335,053, and annual cash interest expense will decrease by about C$10,826,804 [3][6] Stakeholder Support - Canso Investment Counsel Ltd., the largest shareholder and primary lender, has entered into a support agreement to vote in favor of the recapitalization [4][10] - Directors holding common and preferred shares have also agreed to vote in favor, representing approximately 6.9% of the issued common shares [4][12] Financial Advisory and Fairness Opinion - ATB Capital Markets has been engaged as a financial advisor, determining that the recapitalization is the most viable option for reducing debt and enabling growth [8] - Origin Merchant Partners has provided a fairness opinion to the Independent Committee, stating that the recapitalization is fair from a financial perspective for common and preferred shareholders [9][10] Required Approvals - The recapitalization requires approval from securityholders at separate meetings, with at least two-thirds of votes needed from each class of securityholders [13][15] - Regulatory approvals, including from the TSX and the Court of King's Bench of Alberta, are also necessary for the implementation of the recapitalization [15][14]

Core Viewpoint - FLINT Corp reported a decrease in revenues year-over-year but achieved improved operating results, demonstrating resilience in its business model and operational strength [3][4]. Financial Performance - Revenue for Q2 2025 was $148.3 million, a decrease of 10.1% from Q2 2024, but an increase of 7.6% from Q1 2025 [8][9]. - Gross profit for Q2 2025 was $18.5 million, up 2.9% from Q2 2024 and up 28.5% from Q1 2025, with a gross profit margin of 12.5% [10][11]. - Adjusted EBITDAS for Q2 2025 was $9.6 million, representing a 16.1% increase from Q2 2024 and an 88.3% increase from Q1 2025, with an Adjusted EBITDAS margin of 6.5% [12][9]. - SG&A expenses for Q2 2025 were $9.4 million, down 7.5% from Q2 2024, maintaining a consistent percentage of revenue [11][9]. Liquidity and Capital Resources - As of June 30, 2025, liquidity, including cash and available credit facilities, was $97.4 million, an increase of 133.5% from $41.7 million in the same period of 2024 [8][9]. - The company has an asset-based revolving credit facility with a maximum borrowing limit of $50 million, maturing on April 14, 2027 [14]. Corporate Updates - The annual meeting of common shareholders was held on June 24, 2025, where the election of directors and the appointment of auditors were approved [19].

Core Insights - Fluent, Inc. has announced the formation of its inaugural Board of Advisors to enhance its commerce media solutions and drive growth and innovation [1][10] - The Board will collaborate with Fluent's executive team to inform strategic decisions, improve brand partnerships, and identify new revenue opportunities in the commerce media sector [2][10] Board Composition - The Board of Advisors includes industry veterans with extensive experience in scaling businesses and digital transformation [3] - Notable members include: - Drew Cashmore, former architect of Walmart Connect, who scaled the business beyond $2 billion [4] - Charlie Cole, a two-time turnaround CEO with expertise in digital transformation and ecommerce [5] - Shawna Hausman, who led a 300% increase in revenue at FSA Store, contributing to its acquisition [6] - Jennifer Olsen, who increased market cap by 40% at Caleres and achieved a 100% revenue increase at UNTUCKit [7] - Brian Wong, a founding partner at Ascii Ventures and co-founder of Kiip, known for his innovative marketing strategies [9] Strategic Goals - The formation of the Board is part of Fluent's strategy to leverage industry expertise for market expansion and innovation in commerce media solutions [10] - Fluent has reported triple-digit year-over-year revenue growth in its unaudited Q4 results, indicating strong momentum in the commerce media space [10][12]

Group 1 - The conference call is focused on Fluent's First Quarter 2025 Earnings Results, featuring comments from CEO Don Patrick and CFO Ryan Perfit [1] - The call is being webcast live and will be available for replay on Fluent's website [2] - Management will discuss forward-looking statements that may involve risks and uncertainties related to the company's business [3][4] Group 2 - Certain non-GAAP financial information will be presented during the call [5]

Core Viewpoint - Fluent (FLNT) reported a quarterly loss of $0.31 per share, which was better than the Zacks Consensus Estimate of a loss of $0.38, indicating an earnings surprise of 18.42% [1] - The company’s revenues for the quarter were $55.21 million, missing the Zacks Consensus Estimate by 1.57% and down from $65.98 million a year ago [2] Financial Performance - Over the last four quarters, Fluent has surpassed consensus EPS estimates two times [2] - The company has not been able to beat consensus revenue estimates over the last four quarters [2] - The current consensus EPS estimate for the upcoming quarter is -$0.14 on revenues of $65.76 million, and for the current fiscal year, it is -$0.43 on revenues of $272.6 million [7] Stock Performance - Fluent shares have declined approximately 6.8% since the beginning of the year, while the S&P 500 has gained 0.2% [3] - The stock currently holds a Zacks Rank 3 (Hold), indicating it is expected to perform in line with the market in the near future [6] Industry Outlook - The Advertising and Marketing industry, to which Fluent belongs, is currently ranked in the bottom 43% of over 250 Zacks industries, suggesting potential challenges ahead [8] - Empirical research indicates a strong correlation between near-term stock movements and trends in earnings estimate revisions, which could impact Fluent's stock performance [5]

Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $55.2 million, a decrease of 16% year-over-year, with $5.2 million of that decline attributed to exited businesses in 2024 [16][17] - Commerce Media Solutions revenue increased by 99% to $12.7 million, indicating strong growth momentum [17] - Owned and operated revenue decreased by 30% year-over-year to $31.1 million, primarily due to challenges in acquiring media from social media channels [17][18] - Gross margins decreased compared to the prior year due to media cost pressures and a shift in revenue mix [18] - Adjusted EBITDA for Q1 2025 was a loss of $3.1 million, compared to a positive adjusted EBITDA of $0.7 million in Q1 2024 [19][20] - Net loss for Q1 2025 was $8.3 million, compared to a net loss of $6.3 million in the prior year [22] Business Line Data and Key Metrics Changes - Commerce Media Solutions now represents 23% of consolidated revenue, up from 10% a year ago [12] - Media margin for Q1 2025 was $13.7 million, or 24.9% of revenue, down from $22.1 million or 33.6% of revenue in the previous year [18] - Commerce Media gross margin was $3.1 million, or 24.6% of revenues, compared to $2 million or 31.3% of revenues in Q1 2024 [19] Market Data and Key Metrics Changes - The commerce media market is projected to grow to $100 billion over the next five years, accounting for more than 25% of digital media spend by 2026 [10] - The company is navigating cost pressures from international tariffs and broader retail inflation, creating uncertainty in the industry [12][13] Company Strategy and Development Direction - The company is focusing on growth opportunities in commerce media solutions, leveraging its owned and operated marketplaces as a foundation for expansion [5][6] - A strategic partnership with Rebuy Engine aims to enhance revenue opportunities and access a large Shopify ecosystem [6][10] - The company anticipates a shift in revenue mix towards commerce media solutions, which is expected to improve margins over time [9][12] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in returning to year-over-year consolidated revenue growth and positive adjusted EBITDA in the second half of 2025 [9][12] - The company is optimistic about the growth potential in the commerce media industry, viewing it as a significant opportunity for long-term revenue growth [14][24] - Management acknowledged the challenges posed by economic uncertainty but believes that new commerce partners will help offset potential declines in consumer spending [51] Other Important Information - The company ended Q1 2025 with $6.1 million in cash and cash equivalents and reduced total debt to $25.6 million [22][23] - The company is strategically utilizing debt as a source of capital as the business scales [23] Q&A Session Summary Question: Can you share more about the Rebuy Engine partnership and its expected financial contributions? - Management highlighted the strategic importance of the partnership, providing access to a new sales channel in Shopify and enhancing revenue opportunities [26][30] Question: What are the key contributors to accelerating CMS revenue growth back to triple digits? - Management indicated that acquiring new commerce partners and leveraging technology investments will drive growth [32] Question: Can you discuss efforts to expand supply channels for the owned and operated segment? - Management noted ongoing challenges due to regulatory impacts but is exploring new nontraditional platforms to stabilize the business [34][39] Question: What level of stabilization is needed in the O&O segment to achieve positive EBITDA? - Management confirmed that the O&O business remains profitable and expects revenue growth from commerce media to drive overall profitability [46] Question: How does economic uncertainty affect commerce media signings? - Management observed an acceleration in the pipeline during economic uncertainty, indicating a faster conversion of potential clients [55][56] Question: What does the future business model for commerce media look like? - Management expects strong operating leverage and a shift towards contribution margin positivity in 2025 [61][62]