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Core Insights - Paramount has appointed Jay Askinasi, previously Roku's ad sales chief, as its Chief Revenue Officer, a newly created position effective November 3 [1][2] - The hiring aims to transform Paramount into a "next-generation media company," focusing on data-driven initiatives and a unified ad platform [2] Company Strategy - Askinasi will lead the ad sales team and collaborate with product teams to cultivate partnerships and drive the shift towards a unified advertising approach [2] - Jeff Shell, President of Paramount, emphasized Askinasi's relevant experience in ad tech, platforms, and the media landscape, indicating a strategic move to position Paramount at the forefront of industry transformation [4] Executive Background - Askinasi has a strong background in ad sales, having led the go-to-market group at Roku and overseeing enterprise partnerships and platform monetization [3] - His previous roles include CEO of Publicis Media Exchange U.S. and leadership positions at AT&T and a mobile-focused programmatic ad tech firm [3]

Paramount Skydance Chief Executive Officer David Ellison declined to comment on reports that he’s interested in buying Warner Bros. Discovery, but made the case for more consolidation in the entertainment industry https://t.co/jQhSQgrGLR ...

RT Bloomberg Live (@BloombergLive)Will Paramount merge with Warner Bros. Discovery? "We aren't in a position to be able to comment on rumor or speculation of any kind." David Ellison #BloombergScreentime @Lucas_Shaw⏯️https://t.co/SRNm6rWY6G https://t.co/aY9JMxHMwS ...

RT Bloomberg Live (@BloombergLive)On overhauling operational capabilities, "Paramount, as it exists today, operates 3 streaming platforms, 3 separate tech stacks, on two different clouds. Which is both inefficient and expensive." David Ellison #BloombergScreentime @Lucas_Shaw⏯️https://t.co/SRNm6rWY6G https://t.co/FnZhafAmFv ...

RT Bloomberg Live (@BloombergLive)"We have really deep tech partnerships that are really going to enable Paramount for the first time to build platforms that are competitive with Netflix, that are competitive with Amazon." David Ellison #BloombergScreentime @Lucas_Shaw⏯️https://t.co/SRNm6rWY6G https://t.co/TvvG4x5vTW ...

RT Bloomberg Live (@BloombergLive)Why was David Ellison interested in Paramount despite struggling performance in the past? "For me that's all opportunity. Opportunity to reignite the creative content engines," #BloombergScreentime@Lucas_Shaw https://t.co/uPUSa9yD87 ...

RT Bloomberg Live (@BloombergLive)SOON: #BloombergScreentime Day 2 begins in LA with Host @Lucas_Shaw. Don't miss conversations with:🎥Paramount Skydance Corp.'s David Ellison🎥 @warnerbros’ Pam Abdy & Michael De Luca🎥@Instagram's Adam @mosseri🎥@nwtnetflix' @efosta & @saramfoster🎥@Twitch's Dan Clancy & @pokimanelolLive at 9:45 AM PT!https://t.co/dMZIWMplS6 ...

RT Bloomberg Live (@BloombergLive)NEXT: Where is Paramount's Chairman & CEO David Ellison looking to make new deals? He talks with Host @Lucas_Shaw about his vision for the newly merged company at #BloombergScreentime.Live at 9:50 AM PT!https://t.co/vfToPmiwqO https://t.co/3cSOOjV67q ...

Paramount Skydance has discussed its interest in acquiring Warner Bros. Discovery with Legendary Entertainment and Apollo Global Management, sources say https://t.co/CXlG0bI4zg ...