Carlsberg Group 2025 Capital Markets Day Summary Company Overview - **Company**: Carlsberg Group (OTCPK:CABG.Y) - **Event**: 2025 Capital Markets Day - **Date**: October 01, 2025 Key Points Digital Transformation and Global Capability Center (GCC) - Carlsberg is establishing a Global Capability Center (GCC) in India with locations in Gurgaon and Hyderabad to enhance IT delivery and operational efficiency [1][2] - The GCC allows for a zero-based approach to resource estimation, optimizing costs by insourcing IT service management and operations, avoiding significant vendor cost increases [2][3] - The GCC is seen as a growth engine, providing strategic flexibility and access to talent, which is crucial for digital delivery and innovation [3][4] Digital Backbone - Carlsberg is developing a digital backbone, referred to as iPaaS (Integration Platform as a Service), to connect core systems and enhance operational efficiency [5][6] - The digital backbone consists of three core components powered by Microsoft Azure, SAP BTP, and Solace, enabling real-time analytics and improved supply chain visibility [6][7] - This backbone replaces legacy systems, allowing for predictive maintenance and better consumer insights, while enhancing data quality and resilience [7][8] Data Management and Analytics - Carlsberg is building a unified data foundation called OneLake to democratize data access and drive advanced analytics [9][10] - The data marketplace aims to provide trusted access to data, enabling better decision-making and operational performance [12][14] - The focus is on creating a single version of the truth to enhance agility and visibility across operations [10][11] Commercial Capabilities and Growth Strategy - Carlsberg aims to grow its top line by 4% to 6% year-on-year, focusing on three core commercial capabilities: digital commerce, field sales execution, and value management [19][20] - Digital commerce is experiencing significant growth, with eB2B growing by approximately 20% in 2024 and eB2C by 25% [21][22] - The new eB2B platform, "Served," is being rolled out to enhance customer interactions and streamline ordering processes [23][25] Sales Execution and Value Management - The FIT (Focus, Implement, Track) platform is being digitized to improve sales execution, with new tools like Sales Coach enhancing sales representatives' capabilities [28][32] - Value management is being transformed through the VMX tool, which utilizes advanced machine learning for pricing and promotional simulations, significantly reducing decision-making time [36][38] - The VMX tool is operational in five stronghold countries, with plans for further rollout [41][42] Market Outlook and Performance - Carlsberg is confident in the market outlook for both beer and soft drinks, with a focus on driving value in mainstream beer and exploring growth in premium segments [75][76] - The company has a strong performance track record in Western Europe, with good share growth momentum in both beer and soft drinks [80][81] - The acquisition of Britvic is expected to unlock synergies and improve operating margins once fully integrated [79][80] Cybersecurity and Resilience - Carlsberg is prioritizing cybersecurity, implementing a program called Protected to secure solutions end-to-end and mitigate risks associated with digital transformation [63][64] - The company emphasizes the importance of a robust digital infrastructure to ensure resilience against potential cyber threats [64][65] Conclusion - Carlsberg is undergoing a significant digital transformation, focusing on enhancing operational efficiency, data management, and commercial capabilities to drive growth and maintain competitive advantages in the beverage industry [42][43]

CAPITAL MARKETS DAY JACOB AARUP-ANDERSEN GROUP CEO BUILDING A RESILIENT, STRUCTURALLY GROWING WORLD-CLASS BREWER Disclaimer FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements, including statements about the Group's sales, revenues, earnings, spending, margins, cash flow, inventory, products, actions, plans, strategies, objectives and guidance with respect to the Group's future operating results. Forward-looking statements include, without limitation, any statement that may pred ...

Core Insights - The alcoholic beverage market is projected to grow from US$ 1.85 trillion in 2024 to US$ 2.88 trillion by 2033, with a compound annual growth rate (CAGR) of 5.02% from 2025 to 2033, driven by changing consumer preferences, rising disposable incomes, and the expansion of e-commerce [2][18]. Market Dynamics - **Rise in Disposable Incomes**: Increased disposable income, particularly in emerging economies, is linked to the growth of the alcoholic beverage market. Global household spending and disposable incomes are expected to rise by 2.6% in 2022, with significant spending on food and non-alcoholic drinks in the EU [4]. - **E-commerce Growth**: E-commerce platforms are catering to affluent consumers by offering a wide range of premium and specialty products, enhancing market accessibility [5]. - **Premiumization Trend**: Consumers are increasingly willing to pay more for premium alcoholic beverages, with notable growth in the consumption of premium whiskey and vodka, which saw year-over-year growth rates of 13.9% and 14.1%, respectively [6]. - **Shifting Consumer Preferences**: There is a growing demand for craft and premium products, with consumers seeking unique taste experiences. This trend has led to the rise of boutique wineries and artisanal distilleries [7]. - **Health-Conscious Trends**: The market is witnessing a shift towards low-alcohol, alcohol-free, and functional beverages, particularly among younger consumers who prioritize health and wellness [9]. Regional Insights - **United States**: The US market is characterized by strong demand for beer, wine, and spirits, with a notable trend towards health-conscious products and e-commerce growth [14]. - **United Kingdom**: The UK market shows diverse consumer preferences, with increasing demand for craft beers and premium wines, influenced by health trends and e-commerce [15]. - **India**: Rapid market growth is driven by urbanization and rising disposable incomes, with beer being the most popular choice among younger consumers [16]. - **United Arab Emirates**: Despite legal restrictions, the market is expanding due to tourism and a growing expatriate population, with increasing demand for premium products [17]. Company Analysis - **Market Overview**: The report covers a comprehensive analysis of the alcoholic beverage market, including key players such as Anheuser-Busch InBev, Carlsberg Group, and Pernod Ricard, among others [19]. - **Forecast Period**: The analysis spans from 2024 to 2033, providing insights into market dynamics and growth drivers [18].