Core Insights - Dodge is launching the "Misfits" marketing campaign for the next-gen 2026 Dodge Charger Scat Pack, emphasizing its status as the "world's fastest AWD muscle car" [1][2] - The campaign aims to connect the brand's heritage with its future, highlighting the performance and attitude that define Dodge [2][3] Marketing Campaign - The "Misfits" campaign will debut with a 60-second spot on social media, followed by a 30-second broadcast version during significant events like March Madness and NASCAR [1][7] - Olivier Francois, Stellantis global chief marketing officer, stated that the campaign is designed to provoke and inspire loyalty, showcasing the Charger as a cultural icon [2] Product Features - The 2026 Dodge Charger Scat Pack features a 3.0L twin-turbocharged engine delivering 550 horsepower, capable of accelerating from 0-60 mph in just 3.9 seconds [7][12] - The starting MSRP for the Charger Scat Pack is $54,995, making it the most powerful vehicle in its class under $55,000 [7] Awards and Recognition - The next-gen Dodge Charger has been recognized as the 2026 North American Car of the Year (NACTOY), highlighting its performance and innovation [3][6] - The Charger lineup has also received accolades from various automotive publications, reinforcing its status in the market [6] Product Lineup - The Charger lineup includes both two-door and four-door configurations, with all models featuring standard all-wheel drive [8] - The lineup also includes the all-electric 670-horsepower Dodge Charger Daytona Scat Pack, showcasing Dodge's commitment to multi-energy vehicles [3][12]

Core Insights - The Dodge Charger has won the 2026 MotorWeek Drivers' Choice Awards for both Best of the Year and Best Sport Coupe, highlighting its exceptional performance and innovative design [1][1][1] Product Lineup - The Charger multi-energy lineup is now open for orders, featuring standard all-wheel drive and options for both two-door and four-door models [1] - The lineup includes: - 670-horsepower all-electric Dodge Charger Daytona Scat Pack, recognized as the world's quickest and most powerful muscle car - 420-horsepower twin-turbocharged Dodge Charger R/T, offering the highest standard horsepower of any muscle car in the industry - 550-horsepower twin-turbocharged Dodge Charger Scat Pack, the most powerful vehicle in the industry priced under $55,000 [1][1] Awards and Recognition - The Dodge Charger has received multiple prestigious accolades, including the 2026 North American Car of the Year and Car of the Year honors from TopGear.com, Detroit Free Press, and The Detroit News [1][1] - MotorWeek selected the Charger as the Best of the Year from winners across 12 vehicle categories, emphasizing its multi-energy performance and heritage-inspired design [1][1] Company Vision - Dodge CEO Matt McAlear stated that the recognition of the Charger validates its uncompromising performance, distinctive design, and cutting-edge technology while remaining true to the brand's heritage [1][1]

Core Viewpoint - Tony Stewart Racing NHRA drivers Leah Pruett and Matt Hagan are set to unveil new Dodge race car graphics at the 2026 NHRA Gatornationals, scheduled for March 5-8 in Gainesville, Florida, marking the start of the racing season [1][2]. Group 1: Driver Highlights - Leah Pruett, a 12-time NHRA Top Fuel event winner, returns to competition after a two-year hiatus for maternity leave, eager to reclaim her competitive edge [1][2]. - Matt Hagan, a four-time world Funny Car champion, enters his 19th season with a total of 55 career wins in Dodge Funny Cars, having finished as runner-up in the 2025 standings [1][2]. Group 2: Event Details - The NHRA Gatornationals will feature qualifying runs on March 6 and 7, with final eliminations scheduled for March 8 [1][2]. - The event marks the season opener for the NHRA, showcasing the new Dodge race car graphics and the competitive spirit of the drivers [1][2]. Group 3: Team and Ownership - Tony Stewart, the team owner and a motorsports legend, will also compete in the Top Fuel class in 2026, having previously replaced Pruett in the TSR Dodge dragster during her absence [1][2]. - Stewart's involvement includes a return to NASCAR, where he will participate in the CRAFTSMAN Truck Series under Ram's Free Agent program [1][2]. Group 4: Dodge Brand Overview - Dodge continues to innovate with its next-generation lineup, including the all-electric 670-horsepower Dodge Charger Daytona Scat Pack and the 710-horsepower Dodge Durango SRT Hellcat, emphasizing performance and customization [1][2][3]. - The Dodge brand has a legacy of over 112 years, focusing on performance and customer care through its Mopar division, which provides genuine parts and accessories [2][3].

Core Insights - Dodge has introduced new customization options for the 2026 Charger Scat Pack and Charger R/T models, including a Satin Black hood graphic and Fratzog dual stripes, enhancing personalization for customers [1] - The Charger lineup is generating significant industry recognition, including multiple prestigious awards, and features a range of powerful engine options [1] Customization Options - The new Satin Black hood graphic is priced at a starting MSRP of $395, while the Fratzog dual stripes start at $1,695 [1] - The Satin Black hood graphic accentuates the Charger's exterior colors and features a unique design that complements the vehicle's muscular performance [1] - The Fratzog dual stripes include red trim accents and a repeating logo pattern, designed for visibility through glass roofs [1] Charger Lineup Performance - The Charger lineup includes the 670-horsepower all-electric Dodge Charger Daytona Scat Pack, the 420-horsepower twin-turbo Charger R/T, and the 550-horsepower Charger Scat Pack, all featuring standard all-wheel drive [1] - The Charger Scat Pack is noted as the most powerful vehicle in its class under $55,000 [1] - The lineup is available in both two-door and four-door configurations, catering to diverse customer preferences [1] Industry Recognition - The Charger multi-energy lineup has received accolades such as TopGear.com U.S. Car of the Year and Detroit News 2025 Vehicle of the Year [1] - The recognition highlights the Charger's appeal and performance capabilities within the automotive market [1]

Core Insights - The all-new Dodge Charger multi-energy lineup has been awarded the 2026 North American Car of the Year (NACTOY), highlighting Dodge's commitment to muscle and innovation [2][4]. Group 1: Award Recognition - The NACTOY award was announced at the Detroit Auto Show, emphasizing the Charger lineup's blend of performance and modern design [2][4]. - The Charger lineup includes the 550-horsepower Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack, showcasing a range of power options [2][4]. Group 2: Performance Specifications - The Dodge Charger Scat Pack accelerates from 0-60 mph in just 3.9 seconds, while the Charger Daytona Scat Pack achieves this in 3.3 seconds [5]. - The Scat Pack is priced starting at $54,995, offering the most horsepower in its class for under $55,000 [5]. Group 3: Design and Features - The Charger lineup features a heritage-inspired design with cutting-edge technology, including standard all-wheel drive and options for two-door and four-door configurations [5][9]. - Key features include a 12.3-inch Uconnect 5 radio, advanced safety systems, and a full suite of drive modes [6]. Group 4: Industry Context - The NACTOY jury consists of 50 independent automotive journalists from the U.S. and Canada, ensuring unbiased evaluations based on innovation, design, performance, and value [3][8]. - The Charger has also received accolades from TopGear.com, Detroit Free Press, and The Detroit News, further solidifying its status in the automotive industry [4].

Core Insights - The all-new SIXPACK-powered Dodge Charger has been awarded the Detroit News 2025 Vehicle of the Year for its performance, design, and value [2][6] Performance and Specifications - The Dodge Charger Scat Pack features a 550-horsepower, twin-turbo SIXPACK engine and standard all-wheel drive, making it a standout in a competitive field of 59 cars [2] - The Charger lineup includes a multi-energy option with both internal combustion and all-electric powertrains, enhancing consumer choice [2][4] Value Proposition - The Charger Scat Pack is priced at $52,000, offering strong value compared to European performance sedans that are approximately $10,000 more expensive [2][6] - The vehicle is recognized for its "strong value" and performance, appealing to consumers looking for affordability without sacrificing quality [2] Design and Heritage - The design of the Charger is inspired by the classic 1968 Charger, combining aesthetic appeal with practicality [2] - The vehicle's interior is noted as "the world's most powerful 'hot hatch' interior space," emphasizing its innovative design [2] Industry Recognition - The Charger has also been named Car of the Year in the TopGear.com U.S. Car Awards 2026 and is a finalist for the 2026 North American Car of the Year (NACTOY) award [6] - Dodge continues to position itself as a performance brand with a focus on delivering high horsepower across its lineup, including the 670-horsepower Daytona Scat Pack and the 710-horsepower Durango SRT Hellcat [5]

Market Overview - The classic car market has shown strong performance in 2025, with significant activity in live auctions, digital sales, and private transactions, indicating a solid year overall [2][3] - There is optimism that this strength will continue into 2026, with no indicators suggesting a downturn [3] Supercar Segment - The supercar segment has emerged as the biggest story of 2025, with 80% of vehicles purchased by major collectors being supercars, particularly models from the 1990s and later [4][5][6] - New manufacturers and boutique brands are contributing to the growth of this segment, with high-value cars being sold rapidly [7] Generational Trends - The baby boomer generation is simplifying their collections as they age, while younger generations (Gen X, millennials, Gen Z) are beginning to enter the market and show interest in car collecting [10][11][12] - The anticipated wealth transfer of approximately $4 trillion annually is expected to influence the classic car market, as younger generations inherit and decide the fate of these vehicles [13][14] Market Dynamics - Luxury car manufacturers are producing and selling vehicles in greater numbers than in the past, with brands like Ferrari and Lamborghini setting record sales [17][18] - The market is also seeing a rise in interest for trucks, SUVs, and vintage restorations, indicating diverse opportunities for collectors [19][20] Collector Insights - A list of 11 cars has been identified as great value options for collectors, including iconic models like the Porsche Carrera GT and more affordable options like the Mazda Miata [22][23] - The Porsche 911 continues to be a strong investment, with various generations maintaining popularity among collectors [30] Economic Indicators - The strength of the classic car market is linked to consumers feeling positive about their financial situations, which encourages purchases despite uncertainties like tariffs [34][36] - The performance of the stock market is seen as a potential tailwind for the classic car market, as strong stock performance may lead to increased spending on luxury items [37]

Core Insights - The Dodge Durango SRT Hellcat, featuring a 710-horsepower supercharged HEMI® V-8 engine, is now available for order across all 50 states in the U.S., marking it as the fastest American gas-powered SUV ever [1][10] - The 2026 model introduces new customization options, including the Triple Nickel exterior color and Mopar carbon-fiber stripes, allowing for over 10 million personalization combinations for the Durango SRT Hellcat Jailbreak [2][10] Product Features - The Dodge Durango is highlighted as the only three-row muscle SUV on the market, offering best-in-class towing and performance capabilities [4] - The 2026 Durango lineup includes eight available exterior colors, with recent additions like Triple Nickel and B5 Blue, enhancing the vehicle's aesthetic appeal [6][10] - New Mopar carbon-fiber-style dual stripes are introduced, expanding the customization options for the Durango lineup [7][10] Sales and Market Performance - Dodge has experienced 14 consecutive months of sales growth, indicating strong market momentum for the Durango model [4] - The full 2026 Dodge Durango lineup is now available nationwide, including in key states such as California, Massachusetts, and New York [4][10] Marketing and Promotion - Dodge is promoting the Durango SRT Hellcat through a holiday-themed social media campaign featuring a video of Santa delivering toys in the high-powered SUV [3][10]

Core Points - The Dodge Charger Scat Pack Nose has been certified for 2026 Approved Body Configuration (ABC)-sanctioned Late Model competition, produced by Five Star Racecar Bodies [2][7] - The new Charger Nose is designed to reflect the aggressive styling of the next-generation Dodge Charger, featuring the Fratzog logo, and will be showcased at the Performance Racing Industry (PRI) Show [3][7] - Direct Connection is the official source for high-performance parts for Dodge, Jeep, and Ram vehicles, and is involved in various motorsports initiatives [4][9] Product Details - The Charger Scat Pack Nose underwent rigorous wind tunnel testing to meet competitive racing standards, ensuring compliance with balance, drag, and downforce requirements [5][6] - Constructed from a high-impact proprietary plastic blend, the nose is available in four colors: white, black, blue, and red, with a complete line of accessories for easy installation [5][7] - The Charger Nose and graphics kits will be available for order starting January 1, 2026 [10] Industry Impact - The approval of the Charger Nose marks a significant step in Stellantis' involvement in motorsports, alongside the Ram brand's return to NASCAR in 2026 [9] - Direct Connection's initiatives, including the Charger Hustle Stuff Drag Pak, aim to support grassroots racers and enhance the performance vehicle market [8][9] - The new Dodge Charger lineup for 2026 includes the 550-horsepower Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expanding the brand's performance offerings [14]

Core Insights - The all-new Dodge Charger, powered by the 550-horsepower SIXPACK engine, has been awarded Car of the Year by TopGear.com for the U.S. Car Awards 2026, highlighting its performance and usability [2][3][9] Company Overview - Dodge has a legacy of 111 years, continuing the spirit of its founders, John and Horace Dodge, and is recognized as America's performance brand [6] - The Dodge Charger lineup is evolving with the introduction of the next-generation models, including the 670-horsepower Daytona Scat Pack and the 550-horsepower Scat Pack [7][8] Product Highlights - The SIXPACK-powered Charger Scat Pack features a high-output gasoline engine delivering 550 horsepower and 531 lb.-ft. of torque, emphasizing its muscle car attitude and everyday usability [9] - The Charger Scat Pack is priced starting at $54,995, making it the most powerful car under $55,000 [9] Awards and Recognition - The Charger has received multiple accolades, including Wards 10 Best Propulsion Systems, Wards 10 Best Interiors and UX systems, and MotorWeek's Best Sports Coupe [9] - The Charger is also a finalist for the 2026 North American Car of the Year (NACTOY) award, further solidifying its status in the automotive industry [9]