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更多品牌接入亚马逊物流网络,Bath & Body Works开始在亚马逊平台销售
Xin Lang Cai Jing· 2026-02-20 14:11
核心要点 商场热门品牌 Bath & Body Works 的多款畅销香氛、沐浴露、洗手液和香薰蜡烛,现已面向美国亚马逊 消费者开售,亚马逊 Prime 会员可购买该品牌香槟派对(Champagne Toast)沐浴露等产品,且无最低 配送门槛。 欧睿信息咨询公司(Euromonitor)数据显示,亚马逊是美国美妆消费者首选的线上购物平台,2024 年 占据美国线上美妆个护市场 **47%的份额,丝芙兰以 9% 位居第二。欧睿预计,美妆个护产品总销售 额中39%** 来自线上渠道。 "在亚马逊开设首家官方品牌旗舰店,让我们能够直接触达消费者,"Bath & Body Works 首席执行官丹 尼尔・希夫表示,"核心就是在他们日常购物的地方服务他们。" 亚马逊上线是总部位于俄亥俄州哥伦布市的 Bath & Body Works 拓展触达渠道的最新动作。去年,该品 牌开始在大学校园商店销售产品,目前布局已超1000 个点位,这是该品牌在其约2600 家直营、加盟门 店及自有官网之外,首次新增销售渠道。 希夫于去年 5 月加入 Bath & Body Works,此前他担任耐克首席转型与战略官,该职位因耐克首席执行 ...
EXCLUSIVE: Eileen Fisher, Reformation and Everlane Join Aii to Foster Change from Ground Up
Yahoo Finance· 2025-12-01 16:33
Core Insights - The collaboration among Eileen Fisher, Everlane, and Reformation aims to co-fund decarbonization initiatives in the textile supply chain, particularly focusing on deeper tiers of suppliers [1][2][3] - The partnership seeks to streamline efforts to reduce regulatory fatigue and enhance energy efficiency in factories by pooling resources and capital [2][4] - The Apparel Impact Institute (Aii) plays a crucial role in facilitating this collaboration, suggesting strategic suppliers and emissions-reduction programs [3][5] Group 1: Collaboration and Strategy - The brands are working together to access deeper tiers of the supply chain, which is essential for effective decarbonization [2][3] - This initiative is not a marketing strategy but a genuine effort to address climate goals in the supply chain [4] - The collaboration is seen as a potential blueprint for the industry to achieve climate targets amid financial constraints [4][5] Group 2: Emission Reduction Goals - Eileen Fisher aims to reduce Scope 1 and 2 emissions by 100% and Scope 3 emissions by 25% by year-end, while Everlane and Reformation have set their own ambitious targets for emissions reduction [6] - The material processing phase (Tier 2) is identified as the highest source of pollution, contributing 55% of total greenhouse gases in the supply chain [7] Group 3: Supplier Engagement - Engaging multiple brands simultaneously allows for a stronger case for decarbonization initiatives at the supplier level [9][10] - Suppliers are more likely to agree to a decarbonization roadmap when key buyers align on sustainability approaches [10][12] - The collaboration aims to reduce data fatigue for suppliers by streamlining requests and assessments [11] Group 4: Future Opportunities - The brands express a desire to invite more companies to join the collaboration to expand the impact of decarbonization projects [12] - The initiative is expected to create broader social and environmental benefits across the industry, reinforcing the importance of shared supply chains [12][13]
The Vitamin Shoppe® Appoints Retail Veteran Kate Vukelich as Executive Vice President and Chief People Officer
Prnewswire· 2025-10-21 12:36
Core Insights - The Vitamin Shoppe has appointed Kate Vukelich as Executive Vice President and Chief People Officer, effective October 20, 2025, to oversee human resources strategy and operations [1][5][6] Company Overview - The Vitamin Shoppe is an omni-channel specialty retailer focused on nutritional products, with a mission to provide trusted products and services for lifelong wellness [6][7] - The company operates over 640 retail stores in the U.S. and serves customers globally through local partners in select markets [6][7] Leadership Experience - Kate Vukelich brings over 20 years of experience in human resources, retail operations, and organizational transformation from global brands like Everlane and Walmart [2][3][4] - At Everlane, she played a key role in cultural and operational transformation, leading the company to profitability during her four-year tenure [3][4] - Vukelich's previous experience at Walmart includes senior leadership roles, such as Vice President of eCommerce Supply Chain People and Regional General Manager for 150 West Coast stores [4] Strategic Vision - The CEO of The Vitamin Shoppe, Sharon Leite, emphasized Vukelich's unique combination of HR expertise and retail operations success, positioning her as a strategic partner in the company's growth and transformation [5] - Vukelich expressed enthusiasm for joining The Vitamin Shoppe during a pivotal time, focusing on unlocking employee potential and fostering a world-class workplace culture [5]
2025年全球零售技术趋势
Centric软件· 2025-04-21 10:00
Investment Rating - The report indicates a positive outlook for the retail technology industry, emphasizing the importance of innovation and optimization strategies for retailers to achieve business growth in a rapidly changing market [6]. Core Insights - The retail market is undergoing rapid changes, with increasing global competition and shorter product development cycles. Retailers that embrace innovation and optimize product planning strategies will seize opportunities for growth [6]. - The report outlines five key trends in retail forecasting and replenishment, product assortment management, and pricing and promotion optimization, highlighting the role of Centric Software in empowering retailers [10][21][40]. Summary by Sections Introduction - The retail market is evolving quickly, with heightened consumer expectations and a need for retailers to innovate and optimize their product strategies to capture growth opportunities [6]. Forecasting and Replenishment Trends - Retailers are leveraging advanced technologies like AI and machine learning to enhance forecasting accuracy and operational efficiency, aiming to minimize stockouts and excess inventory [10]. - Accurate demand forecasting throughout the product lifecycle is crucial for optimizing inventory levels and reducing waste, allowing retailers to adjust strategies based on consumer demand and potential tariff impacts [11]. - Centric Software's AI-driven forecasting tools enable retailers to make data-driven decisions that align with profitability and sustainability goals [11]. Product Assortment Management Trends - The report emphasizes the need for precision, flexibility, and consumer-centric strategies in product assortment management, with AI and real-time data playing a critical role in decision-making [21]. - Retailers are focusing on localized product assortments to cater to specific regional preferences, enhancing product relevance and customer satisfaction [19][34]. - Successful case studies, such as Guess and Blue Star Group, demonstrate the effectiveness of Centric Software in optimizing product planning and inventory management [14][20]. Pricing and Promotion Optimization Trends - Optimizing initial pricing is essential for protecting retailer profits and minimizing the need for subsequent markdowns. Centric Software's tools help retailers set optimal prices based on market conditions and consumer expectations [41]. - AI-driven personalized promotion strategies allow retailers to adjust discounts and offers based on emerging trends and consumer preferences, enhancing customer engagement and loyalty [44]. - The integration of real-time analytics enables retailers to dynamically adjust pricing and promotions in response to market changes, maintaining competitiveness [51]. Centric Software Solutions - Centric Software offers a range of AI-driven solutions, including Centric Planning™, Centric Pricing & Inventory™, and Centric Market Intelligence™, designed to enhance retail performance and profitability [53]. - The solutions aim to maximize omnichannel retail and wholesale business performance, with reported profit margin increases of up to 110% and revenue growth of up to 18% [53].