开幕现场设置14个主题展台，覆盖香氛、科技美妆、健康养生等领域。其中，美妆互动彩车、AI机器 时代科技展区等成为人气打卡点，为旅客带来沉浸式、科技感十足的互动体验。 相关附件 8月26日上午，"2025白云机场美妆节"活动开幕仪式在白云机场二号航站楼出发大厅举行，活动为期5 天，覆盖T1、T2两座航站楼。 为期两个月的暑运进入尾声，白云机场出发和到达大厅内人头攒动。暑运以来，白云机场累计接送旅客 1285.1万人次，日均进出港旅客超23万人次。为持续做好暑运保障，提升旅客候机体验，8月26日至30 日，白云机场联合两楼商铺运营商和品牌方共同举办"2025白云机场美妆节"活动，为过往旅客带来一场 兼具品质与趣味的美妆盛宴。 本次美妆节以"香化美妆、科技美妆、滋补美妆"为主题，联动33家商铺，创新采用"体验+优惠"双驱动 模式，不仅为旅客提供高品质、多品类的美妆消费服务，更助力商铺运营商精准把握暑运商业新机，实 现旅客体验与商业效益的双向提升。 ...

为进一步促进消费体验，南京市将定向为2025CAME发放"美丽消费券"，联合雅诗兰黛、薇诺娜、自然 堂等知名品牌推出高性价比产品。会场特别设置香氛体验区、香蘭Lan香水评赏展示区及"美力大赏"时 尚走秀活动，提升公众沉浸式参与感。 值得一提的是，2025CAME首次联合南京江北新区管委会推出"玩美香妆节"，整合"美好—香氛生活市 集""美丽—美妆美容市集""美味—道地美食市集"和"美妙—落日音乐市集"四大消费场景，全面激活美 丽经济。 在科技重塑产业、国货品牌崛起的关键阶段，2025CAME将以"共创未来、共享资源、共促消费"三大价 值为导向，成为引领中国香妆行业高质量发展的重要引擎。 本报讯 （记者 王薛淄）记者从中国香料香精化妆品工业协会获悉，2025年中国香料香精化妆品行业年 会暨精品博览会（以下简称"2025CAME"）将于9月25日至27日在江苏南京扬子江国际会议中心举行。 本次大会以"科技 品牌 共进"为主题，旨在推动行业从流量竞争向"科技+品牌"双轮驱动的价值竞争跃 迁，助力中国香妆产业培育新质生产力、打造全球创新高地。 作为国内香妆行业的重要年度盛会，2025CAME坚持"高品质、高规格、高精 ...

图源：武汉天地 首店经济和首发经济作为商业引流新密码，在武汉得到政府、供给端与消费端的多方重视。它用"新"激发消费欲望，推动消费提质升级，促进新型消费不 断增长。 据赢商大数据不完全统计，武汉重点商业载体累计新开各类品牌首店174家（城市及以上级别首店，下同），较去年同期的145家增长20%，数量创下历史 新高。 品牌质量和门店层级同比往年也有所提升，收揽全国首店5家、华中区域首店46家，湖北首店22家，武汉首店101家。5家全国首店分别是新西兰轻奢香氛 品牌Côte Noire全国首店、杰士邦全国首家线下旗舰店，TEENIE WEENIE国民小熊子品牌bearnova全国首店、太平鸟珍珠小黑裙主题店以及 support surface全国首家线下店。 01. 首店品牌向"头部"聚集 上半年武汉首店虽然分散，174家首店散落在重点监测的41个存量项目中，但头部聚集效应显著。进驻首店数量超过10家的商业项目有8个，依此为武汉天 地（含街区、壹方南馆、壹方北馆）、武汉咸安坊、武汉武商MALL、武汉万象城、武汉武昌万象城、武汉华发中城商都、武汉恒隆广场和武汉武商梦时 代，合计新开100家首店，比重57.5%。 武汉 ...

Core Insights - The 21st Shanghai Book Fair has evolved from a book-centric event to a diverse cultural venue, showcasing various products beyond books, such as canvas bags, perfumes, and collaborative merchandise [4][14] - The event attracted over 382,000 visitors, a 28.4% increase year-on-year, with total book sales reaching 64.72 million yuan, up 31.6%, and cultural product sales exceeding 10 million yuan, marking a 100.1% growth [4][8] - The fair generated approximately 181 million yuan in related consumption, with significant increases in foot traffic and retail spending in the surrounding areas [4][8] Book Sales Trends - New sales methods, such as "book blind boxes," have gained popularity, allowing readers to discover unfamiliar authors through a surprise purchase experience [8] - The influence of film adaptations on book sales remains strong, with titles linked to popular media seeing increased demand [8][9] - Educational books continue to dominate sales, particularly during the back-to-school season, with notable growth in both supplementary and student-related materials [9][10] Product Innovations - The demand for smaller book formats is rising, with publishers introducing compact editions to cater to fragmented reading habits [10][12] - Cultural products have become a focal point, with many readers showing interest in merchandise rather than books, prompting a reevaluation of the role of cultural products in book fairs [14][15] Cultural Product Development - The evolution of cultural products is categorized into three phases, with the current "3.0" stage focusing on creating independent cultural products that reflect literary themes and concepts [15][16] - Emotional value is increasingly important in cultural product design, resonating with contemporary themes of personal well-being and mental health [16][18] - Publishers are exploring direct promotional strategies between cultural products and books, enhancing sales through cross-marketing [19][21] Market Dynamics - The perception that cultural products overshadow book sales may not reflect the true interest in books, as many purchases occur online after the event [23][24] - The pricing mechanism for books can deter on-site purchases, leading readers to seek better deals through other channels [24]

Group 1 - The 21st Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - Sales of cultural and creative products exceeded 10 million yuan for the first time, showing a remarkable growth of 100.1% [1] - The fair generated approximately 181 million yuan in related consumption, with significant increases in foot traffic and retail dining spending in the surrounding areas [1] Group 2 - New sales methods emerged at the fair, including "book blind boxes," which offer readers a surprise element in their purchases, enhancing the reading experience [4] - The influence of film adaptations on book sales remains strong, with titles linked to popular media experiencing high demand and even selling out [4][6] - Educational books continue to be a major sales driver, particularly during the back-to-school season, with notable sales growth compared to previous years [6] Group 3 - The trend towards smaller book formats is rising, catering to the demand for more portable reading options [7][9] - Cultural and creative products have gained significant attention, with many readers shifting their focus from books to related merchandise, leading to a re-evaluation of the book fair's purpose [11][13] - The evolution of cultural products is categorized into three phases, with the current phase emphasizing the integration of literary themes into standalone creative products [15] Group 4 - The popularity of canvas bags and other cultural products is attributed to their low production costs and practical use, making them accessible to a wider audience [17] - The relationship between cultural products and book sales is complex, with many readers purchasing creative items first and then exploring the related literature [18][22] - The book fair serves as a platform for showcasing books, but actual purchasing decisions often occur off-site due to pricing mechanisms and discount transparency issues [22]

2025 年 8 月 22 日至 24 日，第十一届芳香产业（上海）展览会暨首届芳香产业供应链展览会（简称芳香展），将在上海世博展览馆隆重举办。 作为国内芳香领域的标杆平台，芳香展已成为推动产业发展的核心引擎，深度链接全产业生态链，其影响力辐射全国。 本届芳香产业高峰论坛全新升级，直击产业前沿，深度剖析未来趋势；中系芳疗应用趋势论坛、品牌香创探索论坛、芳香创新应用论坛、芳香破圈融合论坛、企业运营论 坛、产业链教育与培训论坛六大平行论坛，从中医芳疗、品牌探索、创新应用等维度展开头脑风暴；此外，现场两场独立调香师沙龙活动，将带您沉浸式领略调香艺术的魅 **Acknowledgments** I would like to thank my supervisor, for his kind of support. I would like to thank my supervisor, for his kind of support. | 芳香产业发展高峰论坛 | | | | --- | --- | --- | | 上海世博H2馆 | | | | | | 特邀主持：徐茹 中国日用化工协会副理事长兼秘书长 | | 主 ...

近日，上海杨浦的复兴岛，因小红书RED LAND开放世界冒险岛活动热度飙升，超10万年轻玩家登岛 打卡，创造了惊人的商业效应。 江苏同样好戏连台、热闹非凡：《盗墓笔记》快闪店亮相虹悦城；"WISHER祈愿之旅"限时快闪活动带 着满满迪士尼元素"空降"JLC金陵中环商场；承载着全省乃至全国足球热情的江苏省城市足球联赛 （JSCL）官方特许商品快闪店，在南京南站亮相，让游客和球迷们惊喜不已…… □ 本报记者 林元沁 厉欣 程晓琳 俞圣彤 田墨池 实习生 葛政荧 不知从何时起，一个临时搭建的空间，一群排队等候的年轻人，正悄然改写城市消费的流量规则，也让 人们关注到一个不断刷新存在感的新事物——"快闪经济"。作为其主要载体，快闪店往往以联名知名 IP、首发新品为亮点，搭配极具视觉冲击力的店铺设计和丰富的互动体验，一亮相便成为人气高地。 "快闪经济作为一种区分于传统商业的新业态、新场景与新模式，通过'限时、限量、限地'营造独特的 商业场景氛围和品牌文化，快速建立消费者与产品的情感连接，满足了Z世代消费者追求新鲜体验、注 重情绪价值、乐于为独特经历买单的消费倾向。"南京艺术学院文化产业学院党总支书记、江苏省重点 高端智库 ...

Core Insights - The fragrance industry in China is experiencing significant growth, with the retail market size increasing from 11.4 billion RMB in 2018 to 22.9 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of approximately 15% [3] - The market is projected to reach 44 billion RMB by 2028, with a CAGR of about 14% [3] - A recent survey of 790 consumers in Hong Kong and Macau revealed a notable shift in fragrance usage habits, with 81% of respondents incorporating fragrances into their daily lives, a 9 percentage point increase from the previous year [3] Market Trends - The survey indicates that 86% of consumers prefer to extend their personal fragrance preferences to their living spaces, suggesting a transition of fragrances from luxury items to essential products for emotional and health benefits [3] - In commercial settings, 70% of consumers favor shopping spaces designed with fragrances, which can increase the time spent in stores by 58% and enhance purchase intentions by 52% [3] Emotional Health Focus - Fragrances are identified as key mediators for promoting relaxation (30%), comfort (26.8%), and tranquility (22%), addressing stress and anxiety for nearly 18% of consumers, highlighting the market's role in "emotional health" [3] - The company aims to capitalize on this trend by upgrading its "local brand matrix" and "Perfume Box retail upgrade" strategy to translate health consumption trends into scalable business outcomes [3] Strategic Initiatives - The CEO of the company stated that the fragrance industry is undergoing a transformation from decorative products to emotional health solutions [4] - The company plans to establish its first fragrance experience flagship store in Hong Kong by 2026 and open a flagship "Perfume Box" store in Shanghai by the end of 2025, aiming to provide an immersive retail experience [4] - The company is committed to leading the healthy development of the fragrance market by collaborating with various international brands and partners to promote the industry towards an "emotional health era" [4]

Core Insights - The fragrance industry in China is experiencing significant growth, with the retail market size increasing from 11.4 billion RMB in 2018 to 22.9 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of approximately 15% [3] - The market is projected to reach 44 billion RMB by 2028, with a CAGR of about 14% [3] - A recent white paper reveals a shift in consumer behavior in Hong Kong and Macau, with 81% of respondents incorporating fragrance into their daily lives, a 9 percentage point increase from the previous year [3] - The perception of fragrance is evolving from a luxury item to an essential for emotional and health well-being, with 86% of consumers extending their personal fragrance preferences to their living spaces [3] Industry Trends - The fragrance market is becoming a key medium for promoting emotional health, with 30% of consumers using fragrance for relaxation, 26.8% for comfort, and 22% for tranquility [3] - Nearly 18% of consumers use fragrance to alleviate stress and anxiety, highlighting the market's role in "emotional health" [3] - In commercial settings, 70% of consumers prefer shopping spaces designed with fragrance, which can increase dwell time by 58% and enhance purchase intent by 52% [3] Company Strategy - The company, Ying Tong Holdings, is focusing on a dual strategy of upgrading its "local brand matrix" and enhancing the "Perfume Box" retail experience to capitalize on health consumption trends [3][4] - The CEO emphasizes the industry's transition from decorative products to emotional health solutions, aiming for a comprehensive upgrade of the fragrance industry [4] - Plans include opening the first fragrance experience flagship store in Hong Kong by 2026 and a "Perfume Box" flagship store in Shanghai by the end of 2025, providing immersive retail experiences [4]

Core Insights - The article highlights the transformation of family structures in China, with a notable shift towards smaller households, particularly single-person households, which has given rise to the "single economy" as a significant market variable for brands and retailers [1]. Consumer Behavior Trends - The Worldpanel Consumer Index indicates that single-person households exhibit high-frequency purchasing behavior across major categories, particularly in food, beverages, household cleaning, and personal care, reflecting their fragmented and scattered consumption needs [4][6]. - The purchasing frequency for food has increased by 6.2%, while the average purchase price has decreased by 4.0%, indicating a trend towards rational consumption and a preference for cost-effective products among single-person households [5]. Product Preferences - Single-person households prioritize product cost-performance ratio and exhibit a preference for functional and lifestyle products, such as functional beverages, scented items, and pet food, which enhance their quality of life and emotional well-being [10][12]. - The consumption of functional products is notably higher among single-person households, as they seek convenience and immediate satisfaction in their fast-paced lifestyles [10]. Channel Preferences - Online channels are the primary platform for single-person households to purchase fast-moving consumer goods, with platforms like Douyin (TikTok) gaining traction for their efficient marketing and quick purchasing capabilities [12][14]. - Different channels serve distinct roles: e-commerce platforms cater to quality lifestyle products, while convenience stores fulfill immediate consumption needs, creating a complementary ecosystem for single-person household consumption [14]. Age Group Insights - The article suggests that there are clear differences in consumption behavior among single-person households based on age groups, with younger individuals focusing on cost-saving, middle-aged consumers emphasizing frequency, and older individuals demonstrating stability in their purchasing habits [16].