沐浴露

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辛香回甘,独属汕尾的乡土黄|汕尾“食”色·黄
Nan Fang Nong Cun Bao· 2025-10-21 15:05
辛香回甘,独属 汕尾的乡土黄| 汕尾"食"色·黄_ 南方+_南方plus 风掠过宝楼村的 田埂,捎来淡淡 辛香。一嗅便 知,那是宝楼姜 的气息。凑近 看,宝楼姜泛着 温润浅黄、裹着 沃土芬芳,这抹 深埋乡土 的"黄",是汕尾 独一份的味道。 宝楼村是当地有 名的"生姜村" , 三面环山的地势 挡住了凛冽寒 风,只留温润气 流萦绕田间,让 这里的姜块自带 清润底色,辛香 里藏着柔和,嚼 着便知是山海滋 养的好物。也正 是这份生长馈 赠,孕育了出众 的宝楼姜,嚼在 口中,先是微 辛,后是回甘。 天赋异禀,让宝 楼姜成了汕尾餐 桌的"常驻嘉 宾":煮菜茶时 丢几片,茶汤便 多了暖意;蒸海 鱼时垫在鱼下, 姜香化去海腥, 还不抢鱼的鲜; 腌成姜脯,酸甜 中仍留着姜的本 真,是解腻妙 物。 如今,这抹"乡 土黄"早已跳出 田埂,长成了牵 动一方的产业图 景。村里的老姜 农守着老规矩, 春夏秋冬顺应时 节,播种、采收 都小心翼翼,生 怕碰伤了土里 的"宝贝"。电商 的东风,让宝楼 姜走得更远,全 国食客隔着屏幕 都能感受这份新 鲜。依托村里的 深加工车间,宝 楼姜还变了模 样,红糖姜茶、 洗发水、沐浴露 等多元产品,既 ...
11块30枚鸡蛋背后:大厂超市硬折扣战争
3 6 Ke· 2025-10-15 11:41
价格战的战火,已经从外卖烧向了超市行业。京东折扣超市、超盒算NB(原阿里盒马NB)和快乐猴(美团旗下超市品牌),靠着一大批价格低到匪夷所 思的商品,正在城市的街头巷尾争夺着大爷大妈的青睐。 这一切的关键,都在于三个字:硬折扣。 这期内容我们来聊一聊,为什么硬折扣成了大厂们的新战场。 01 京东折扣超市、超盒算NB、快乐猴,本质都是硬折扣商店。 这个「硬」是相对于「软折扣」的「软」而产生的。 30枚无抗鲜鸡蛋只卖11块5。 一箱12瓶550毫升装矿泉水只卖7块9。 2.5公斤的海天味极鲜特级酱油只卖19块9。 5公斤的超市自营洗衣液只卖17块8。 软折扣也可以称之为库存折扣。 库存,是所有卖货人最讨厌的两个字,它意味着前期投入的货款收不回来,意味着商品占着货架占着仓库,仓储和销售都是有成本的。 为了清掉这些烫手山芋,打折自然就要打折。 只要折扣够狠,就没有卖不出去的消费品,21万的雪铁龙老气横秋全是缺点,12万的雪铁龙成熟稳重完美无缺。 哪怕是亏本,只要能卖掉,多少也能少亏点。 软折扣的优势,就在于它卖的是库存,放在那里不动也是有成本的,急于出手的商家真的可能给它打一个匪夷所思的折扣。 有人形容,软折扣就是商业 ...
名臣健康股价涨5.41%,嘉实基金旗下1只基金重仓,持有1.5万股浮盈赚取1.43万元
Xin Lang Cai Jing· 2025-10-15 05:33
责任编辑:小浪快报 数据显示,嘉实基金旗下1只基金重仓名臣健康。嘉实润泽量化定期混合(005167)二季度持有股数1.5 万股,与上期相比持股数量不变,占基金净值比例为0.84%,位居第七大重仓股。根据测算,今日浮盈 赚取约1.43万元。 嘉实润泽量化定期混合(005167)成立日期2018年1月19日,最新规模3006.84万。今年以来收益 15.9%,同类排名4752/8161;近一年收益21.09%,同类排名3686/8015;成立以来收益15.46%。 嘉实润泽量化定期混合(005167)基金经理为赖礼辉。 风险提示:市场有风险,投资需谨慎。本文为AI大模型自动发布,任何在本文出现的信息(包括但不 限于个股、评论、预测、图表、指标、理论、任何形式的表述等)均只作为参考,不构成个人投资建 议。 10月15日,名臣健康涨5.41%,截至发稿,报18.51元/股,成交2.14亿元,换手率4.52%,总市值49.33亿 元。 资料显示,名臣健康用品股份有限公司位于广东省汕头市澄海区莲南工业区,成立日期1994年12月14 日,上市日期2017年12月18日,公司主营业务涉及研发、生产、销售健康护理用品,主要产 ...
名臣健康跌2.04%,成交额1.94亿元,主力资金净流入825.96万元
Xin Lang Zheng Quan· 2025-10-13 03:39
10月13日,名臣健康盘中下跌2.04%,截至11:29,报16.30元/股,成交1.94亿元,换手率4.43%,总市值 43.44亿元。 资金流向方面,主力资金净流入825.96万元,特大单买入626.62万元,占比3.24%,卖出667.93万元,占 比3.45%;大单买入4066.15万元,占比21.01%,卖出3198.88万元,占比16.53%。 名臣健康今年以来股价跌0.61%,近5个交易日涨9.32%,近20日涨5.78%,近60日跌0.49%。 资料显示,名臣健康用品股份有限公司位于广东省汕头市澄海区莲南工业区,成立日期1994年12月14 日,上市日期2017年12月18日,公司主营业务涉及研发、生产、销售健康护理用品,主要产品包括洗发 水、护发素、沐浴露、啫喱水及护肤品等。主营业务收入构成为:网络游戏76.84%,日化用品 23.09%,其他0.07%。 名臣健康所属申万行业为:传媒-游戏Ⅱ-游戏Ⅲ。所属概念板块包括:化妆品、小盘、昨日涨停、人工 智能、元宇宙概念等。 机构持仓方面,截止2025年6月30日,名臣健康十大流通股东中,华夏行业景气混合A(003567)位居 第四大流通股东,持 ...
全球分龄洗护行业白皮书
艾瑞咨询· 2025-09-28 00:06
Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, making China the largest single consumer market for baby care products [1][11]. Group 1: Market Potential - The population of children aged 0-18 in China is projected to reach 261.8 million by the end of 2024, surpassing that of high-income economies [2]. - The average annual expenditure on child-rearing in China is expected to exceed 20,000 yuan in 2024, with total costs exceeding 500,000 yuan from pregnancy to age 17 [5][7]. - The baby wash and care market in China is projected to reach nearly 33 billion yuan by 2024, with expectations to exceed 45 billion yuan by 2028, maintaining a growth rate above 7.5% [15]. Group 2: Consumer Trends - Consumers are increasingly focused on safety, efficacy, and brand reputation when selecting baby care products, with 52.8% prioritizing natural ingredients [28][30]. - The demand for facial and scalp care products is rising among older children and teenagers, with significant growth in sunscreen and children's makeup products [17][19]. - The market is characterized by low brand loyalty, with only 24.7% of consumers consistently using a single brand, indicating a preference for trying various brands [32]. Group 3: Competitive Landscape - The market concentration for baby care products is relatively low, with a CR10 of 38.5% and a CR20 of 56.2%, suggesting a need for more brands to meet diverse consumer demands [22]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [25][30]. - The article highlights the importance of localized strategies for international brands to capitalize on the opportunities in the Chinese market [35]. Group 4: Marketing Strategies - Content marketing, authoritative endorsements, and AI-driven interactive marketing are essential strategies for engaging consumers in the baby care market [40]. - Social media platforms, particularly short video platforms and Xiaohongshu, are the primary channels for consumers to learn about and share baby care products [26].
名臣健康涨2.00%,成交额1894.49万元,主力资金净流入30.83万元
Xin Lang Zheng Quan· 2025-09-24 02:36
Core Viewpoint - Mingchen Health's stock price has experienced a decline of 9.88% year-to-date, with significant drops in recent trading periods, indicating potential challenges in the market [2]. Company Overview - Mingchen Health Products Co., Ltd. is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province, and was established on December 14, 1994, with its listing date on December 18, 2017 [2]. - The company specializes in the research, development, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The revenue composition of the company is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health achieved operating revenue of 712 million yuan, representing a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - The company has distributed a total of 151 million yuan in dividends since its A-share listing, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health was 18,800, an increase of 2.88% from the previous period, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth-largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].
名臣健康跌2.04%,成交额3587.24万元,主力资金净流出145.13万元
Xin Lang Cai Jing· 2025-09-19 03:39
Core Viewpoint - Mingchen Health's stock price has experienced a decline of 6.34% year-to-date, with a recent drop of 2.04% on September 19, 2023, indicating potential challenges in market performance [1][2]. Company Overview - Mingchen Health, established on December 14, 1994, and listed on December 18, 2017, is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province. The company specializes in the research, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The company's revenue composition is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health reported a revenue of 712 million yuan, reflecting a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - Since its A-share listing, Mingchen Health has distributed a total of 151 million yuan in dividends, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health increased by 2.88% to 18,800, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].
中国香水香氛行业白皮书
Deloitte· 2025-09-19 01:57
Investment Rating - The report indicates a positive investment outlook for the Chinese perfume and fragrance industry, highlighting its resilience and growth potential in the face of global market fluctuations [10][11][12]. Core Insights - The Chinese perfume and fragrance industry is experiencing a transformation from "transactional purchasing" to "value resonance consumption," where consumers prioritize emotional connections and cultural narratives over mere product functionality [10][25]. - The market is witnessing a significant shift towards emotional and experiential consumption, particularly in lower-tier cities, which are becoming key growth drivers due to their untapped potential [12][33]. - International brands are increasingly localizing their strategies to resonate with Chinese consumers, while domestic brands are focusing on deepening their presence in the local market and exploring global opportunities [40][46]. Summary by Sections Part 1: Resilient Growth of the Chinese Consumer Market - The report decodes the "ice-fire resilience" of the Chinese consumer market, driven by policy stimulation and inherent growth dynamics, particularly in lower-tier cities [18][19]. - The retail sales growth rate of consumer goods has shown a positive trend, with a peak in May 2025, indicating a recovery in consumer sentiment [21][25]. - The shift from survival consumption to development-oriented consumption is emphasized, with a focus on enhancing the quality and cultural aspects of products [25][26]. Part 2: Evolution of the Chinese Perfume and Fragrance Market - The Chinese perfume market is projected to grow significantly, with an expected compound annual growth rate (CAGR) of 8% from 2024 to 2028, reaching a market size of 33.9 billion yuan [58][59]. - The report highlights the dual leadership of the Chinese market, where local beauty brands demonstrate resilience alongside global growth engines [56][58]. - The concept of the "olfactory economy" is emerging, where fragrances extend beyond traditional products to become integral to lifestyle experiences [65][66]. Part 3: Consumer Behavior Insights in the Chinese Perfume Market - There is a notable increase in interest among consumers in lower-tier cities, indicating a growing market for fragrances [14][33]. - The report identifies a trend of personalized scent experiences, where consumers seek unique olfactory identities [36][39]. - The evolving consumer landscape is characterized by a shift towards emotional and experiential connections with brands [52][53]. Part 4: Product Development Trends in the Chinese Perfume Market - The industry is moving towards a new era of fragrances that integrate sensory experiences into daily life, emphasizing lifestyle solutions [47][48]. - The report discusses the evolution of fragrance products, highlighting the importance of cultural narratives and emotional connections in product development [15][16]. Part 5: Marketing Development Trends in the Chinese Perfume Market - Marketing strategies are evolving to focus on emotional resonance and cultural narratives, moving from symbolic consumption to value co-creation [16][55]. - The integration of digital platforms and experiential marketing is reshaping how brands connect with consumers [16][55]. Conclusion - The report concludes that the Chinese perfume and fragrance market is poised for robust growth, driven by emotional consumption trends, the awakening of lower-tier markets, and the collaborative efforts of international and domestic brands [51][54].
全球分龄洗护行业白皮书
艾瑞咨询· 2025-09-07 00:07
Core Insights - The article emphasizes the rapid growth of the baby and child care industry in China, particularly in the baby wash and care segment, which is expected to surpass North America and Europe, becoming the largest single consumer market globally [1][11]. Group 1: Market Potential - The population of children aged 0-18 in China is projected to reach 261.8 million by the end of 2024, surpassing that of high-income economies [2]. - The market for children aged 4-12 is particularly significant, with over 130 million children in this age group, indicating a vast potential for segmented wash and care products [2]. - The youth market (ages 13-18) is the fastest-growing segment, driven by skin issues related to puberty, with a population of approximately 96.25 million [2]. Group 2: Consumer Spending Trends - Disposable income for urban residents in China has increased from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, which positively impacts child-rearing expenditures [5]. - Average annual spending on child-rearing is expected to exceed 20,000 yuan in 2024, with total costs surpassing 500,000 yuan from pregnancy to age 17 [5]. Group 3: Industry Growth and Projections - The Chinese baby wash and care market is projected to reach nearly 33 billion yuan by 2024 and is expected to exceed 45 billion yuan by 2028, with a consistent growth rate of over 7.5% [15]. - The market for children aged 0-3 years accounts for over 50% of the total market share, although competition is intensifying due to a declining population in this age group [15]. Group 4: Product Demand and Trends - Demand for facial and scalp care products is increasing, with sunscreen becoming a standard requirement, while children's makeup remains underdeveloped [17][19]. - The largest market segment is body care, but facial care shows significant growth potential as consumer focus shifts [19]. Group 5: Brand Dynamics - The market is characterized by a low concentration of brands, with a CR10 of 38.5% and a CR20 of 56.2%, indicating a need for more brands to meet diverse consumer demands [22]. - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [25]. Group 6: Consumer Preferences - Safety, efficacy, and brand reputation are the primary factors influencing consumer choices, with 52.8% prioritizing natural ingredients [28]. - Consumers exhibit low brand loyalty, with only 24.7% consistently using a single brand, indicating a willingness to explore various options [32]. Group 7: Future Outlook - The article suggests that international brands must localize their strategies to capitalize on the opportunities within the Chinese market [35]. - The focus should be on youth-oriented products, targeted efficacy, and comprehensive solutions to meet evolving consumer needs [38].
研判2025!中国沐浴露行业发展历程、产业链、市场政策、销售规模、竞争格局及发展趋势分析:TOP10品牌占比超50%[图]
Chan Ye Xin Xi Wang· 2025-09-03 01:41
Overview - The increasing national income level has led to a heightened focus on personal hygiene and skin health among consumers, resulting in a growing demand for functional and personalized bathing products. Traditional products with a single function of "cleansing + moisturizing" are becoming less favored, while diverse needs such as "fragrance experience," "skin repair," and "emotional therapy" are becoming mainstream [1][14] - The Chinese shower gel market is undergoing structural differentiation, with emotional fragrance shower gels meeting consumers' self-expression and emotional regulation needs, while efficacy-based products target specific skin issues like oil control, whitening, and sensitive skin care. Both types are major drivers of market growth [1][14] - In 2024, the total sales of shower gels in China are projected to reach 13.052 billion yuan, a year-on-year decrease of 1.62%. Despite the decline, the drop is less than the overall market, indicating a trend towards rational and fundamental consumption in the shower gel market [1][14] Market Policies - The Chinese government places significant emphasis on the development of the cosmetics industry, including shower gels, and has issued a series of policies aimed at improving production quality, safety, and regulatory compliance. These policies create a favorable environment for the development of the shower gel industry [8] Industry Chain - The shower gel industry consists of an upstream supply chain that includes raw material suppliers (surfactants, soap bases, moisturizers, fragrances, thickeners) and packaging material suppliers. The midstream comprises manufacturing enterprises, while the downstream includes various sales channels such as supermarkets, specialty stores, and e-commerce platforms [10] Consumer Insights - Female consumers dominate the shower gel market in China, accounting for over 60% of consumption. They are often the primary decision-makers in household purchases. Over 90% of consumers prioritize product efficacy, with key considerations including moisturizing, whitening, and antibacterial properties, followed by ingredient safety and natural formulations [12][13] Competitive Landscape - The Chinese shower gel market is highly competitive, featuring numerous participants, including international brands like Dove and Lux, as well as domestic brands like Six God and Lafang. The top 10 brands account for over 50% of the market share, with Six God holding the largest share [14][15] - Shanghai Jahwa, a long-established player in the personal care industry, reported a total revenue of 5.679 billion yuan in 2024, with a gross profit of 3.271 billion yuan and a gross margin of 57.60% [15] - Lafang, established in 2001, achieved a total revenue of 889 million yuan in 2024, with its personal care segment contributing 778 million yuan, representing 87.57% of total revenue [16] Future Trends - The demand for functional shower gels is expected to rise, with products targeting specific skin issues gaining popularity. There will be a trend towards multifunctional products that combine cleansing, moisturizing, fragrance, and mild sun protection. Additionally, as consumers become more health and environmentally conscious, there will be a preference for natural, organic, and additive-free shower gels containing plant extracts and essential oils [17]