附：37批次不符合规定化妆品信息 根据通告，在2025年国家化妆品抽样检验工作中，经浙江省食品药品检验研究院等单位检验，产品 标签标示名称为诗朗生姜去屑修护洗发露等37批次化妆品不符合规定。 根据《化妆品监督管理条例》《化妆品生产经营监督管理办法》《化妆品抽样检验管理办法》，国 家药品监督管理局已要求上海、山东、广东等省（市）药品监督管理部门对上述不符合规定化妆品涉及 的注册人、备案人、受托生产企业等依法立案调查，责令相关企业依法采取风险控制措施并开展自查整 改。各省（区、市）药品监督管理部门要依法责令相关化妆品经营者停止经营上述化妆品，并依法调查 其进货查验记录等情况，对违法产品进行追根溯源，发现违法行为的，依法严肃查处；涉嫌犯罪的，依 法移送公安机关。 人民网北京12月10日电 （记者孙红丽）据国家药监局网站消息，国家药监局9日通报37批次不符合 规定化妆品，涉及产品包括洗发水、沐浴露、染发膏、面膜、防晒乳、护发素等。 ...

今天分享的是：2025年洗护品类趋势与创新洞察报告-久谦中台 报告共计：40页 2025洗护市场深度变革：从基础清洁到情感疗愈的消费升级 近日，久谦中台发布的《2025洗护品类趋势与创新洞察报告》揭示，中国个护清洁市场正经历一场从"基础清洁"到"健康管理"与"情绪价 值"全面升级的深刻变革。消费者不再满足于产品的单一功能，转而追求精准功效、安全信任与情感共鸣，推动市场格局从"泛人群"走 向"精细化、场景化、圈层化"。 市场格局：基础品类饱和，精细护理引领增长 报告显示，个护清洁市场整体呈现"基础品类饱和、细分品类高增"特征。过去三年，市场年均复合增长率达11%，增长主要依赖销量拉 动，均价仅微涨1.2%。身体护理与口腔护理增速分别为14.2%与12.2%，超越头发护理的8.1%，成为新的增长引擎。私处护理、头皮护 理、护发精油等细分赛道爆发式增长，而传统发丝护理与基础沐浴需求明显降温。值得注意的是，男士护理销量年均下降6.8%，或反映 出产品创新不足或被中性产品替代的现状。 洗发水：从"头发清洁"到"头皮健康管理"的核心转变 在洗发水领域，消费者认知已从"基础清洁"全面升级为"头皮健康管理"。成分选择更趋理性 ...

Core Insights - The success of beauty brands increasingly relies on effective public opinion monitoring and new media marketing in the digital age [1] - The cosmetics industry in China is experiencing significant growth, with retail sales projected to rise from 251.4 billion yuan in 2017 to 435.7 billion yuan in 2024, reflecting a compound annual growth rate of 8.17% [1] Industry Transformation: New Ecosystem in Beauty Marketing - By 2025, the beauty and personal care industry is undergoing a dual wave of channel transformation and consumer upgrading, characterized by "omni-channel resonance, refined demand, and technology-driven innovation" [3] Trends in Consumer Preferences - Trends such as health, personalization, and sustainability are gaining traction, with consumers seeking more than just functional products [4] - Sales of hand creams with soothing scents have increased by nearly 40%, while searches for fatigue-relief shower gels surged by 200% [4] Risks: Public Opinion Crisis - The cosmetics industry faces escalating public opinion risks, with the China Consumers Association reporting a total of 1.7619 million complaints in 2024, a year-on-year increase of 32.62% [5] - Complaints related to cosmetics reached 251,800, with 97,600 concerning product quality and 22,300 related to advertising [5] - Negative information can rapidly escalate online, with brand crises typically unfolding within 48 hours if not managed effectively [5] Crisis Management: Golden Rules of Public Opinion Monitoring - Advanced public opinion monitoring systems are essential for beauty companies to act as a "firewall" against potential crises [7] - Successful crisis management follows the "48-hour golden rule," which includes crisis detection and assessment within the first 6 hours, team formation within 6-12 hours, official response within 12-24 hours, and ongoing monitoring within 24-48 hours [8] Marketing Innovation: Rise of New Media Channels - The online cosmetics market in China is projected to reach 405.527 billion yuan in 2024, with Tmall holding a market share of 41.1% and Douyin at 37.8% [8] - Live commerce has surpassed 5 trillion yuan in transaction volume, creating a vast commercial ecosystem and reshaping the business model of the cosmetics industry [8] Future Trends: Technology-Driven and Channel Integration - AI technology is expected to further transform marketing strategies in the beauty industry, with systems like VOC+ providing structured reputation monitoring and market insights [9] - Beauty brands should leverage centralized media advantages to build brand consensus and enhance brand momentum [10] - Continuous exploration in technology application and strategic innovation is crucial for the beauty industry to effectively manage crises and maintain consumer trust [10]

近期，有博主在网上分享了自己生活中的一个经历和教训——她发现，只要使用含有SLS的牙膏刷几天牙，她的嘴唇就开始皲裂脱皮，口腔内部也会"脱 皮"，喉咙还会变得很痛。 在该帖子的评论区，很多网友也纷纷留言自己有类似的经历，比如用了含有SLS的牙膏刷牙后嘴里就会脱皮，口腔内黏膜脱落，甚至是长好几个口腔溃疡。 图源：Thegreenj SLS是啥？ 大家嘴中的SLS， 中文名是月桂醇硫酸酯钠，英文名全称为Sodium lauryl sulfate，是一种表面活性剂，可见于很多牙膏产品中，能让牙膏在刷牙的过程中产 生丰富的泡沫，有助于清除食物残渣、溶解牙垢以及牙齿上的牙菌斑和生物膜，并减少晨起口臭。 这是因为作为表面活性剂，SLS可以降低水的表面张力，让空气更容易溶入水中形成气泡，大量气泡聚集形成的泡沫有助于牙膏在口腔内扩散开来，帮助氟 化物等活性成分与牙齿充分接触。刷牙时满嘴的泡沫，也更容易让人产生"牙齿充分得到清洁"的心理暗示。 另外，虽然刷牙时主要的清洁功劳出自我们使用牙刷刷毛来刷牙这个动作，但SLS也可以辅助一下——作为分子结构两端分别带有亲水基和亲油基的"两 亲"结构化合物，SLS能将油和水这两种通常不相溶的 ...

Core Insights - The report highlights a significant shift in the personal care market from "basic cleaning" to "health management and emotional value," indicating a clear direction for brand development [1][2]. Market Trends - The overall market is characterized by "saturation in basic categories and high growth in segmented categories," with a projected CAGR of 11.2% for mainstream e-commerce channels from 2022 to 2025, primarily driven by sales volume [1][11]. - Body care (CAGR 14.2%) and oral care are experiencing rapid growth, surpassing hair care, while traditional categories like hair moisturizing and basic shower products are seeing a decline in demand [1][11]. - The average price across the market has only slightly increased by 1.2%, with most categories facing challenges in price hikes, except for hand care and essential oils, which have seen significant price increases due to a shift towards high-end functionalities [1][11]. Consumer Insights - There is a profound transformation in consumer awareness and demand, with core needs evolving from basic cleaning to a balance of health management and emotional value, where safety and gentleness are baseline requirements [2][7]. - Consumers are increasingly seeking emotional connections, desiring safety, problem-solving, sensory pleasure, and personalized aesthetics, with professional trust and social confidence becoming core emotional appeals [2][7]. - The trend of "circle" and "scene" segmentation is evident, with specific needs arising from demographics such as "working individuals with oily hair" and "post-night shift care," leading to the creation of specialized products [2][7]. Product Innovation - Product innovation is clearly directed towards combining "traditional herbal formulas with modern technology," with rapid growth in effective ingredients like selenium disulfide and plant extracts such as cedar leaves [2][3]. - The rise of concepts like micro-ecology and scalp anti-aging is notable, with fragrance becoming an important differentiator and packaging evolving towards a sense of luxury and artistry [2][3]. - The focus of brand competition is shifting from functional selling points to meaningful competition, with diverse brand archetypes emerging, such as the "hero" archetype in shampoo emphasizing efficacy, and the "lover" archetype in body wash enhancing emotional connections [2][3]. Brand and Supply Chain Strategy - Brands should concentrate on precise efficacy, targeting opportunities in scalp health and body care, enhancing safety transparency, and creating emotional premiums while embracing segmented markets [3][7]. - Supply chains need to invest in effective raw materials, gentle surfactants, and environmentally friendly packaging development, improving collaborative research capabilities [3][7]. - The future trend of AI-driven C2M (Customer to Manufacturer) development will enable brands to capture high-interest, low-satisfaction pain points through big data, predicting ingredient trends for agile research and precise innovation [3][7].

Core Insights - The personal care and cleaning market has undergone significant changes from 2022 to 2025, shifting from a broad growth model to a more segmented and precise approach driven by specific scenarios, efficacy, and emotional value [5][19]. Market Overview - The overall personal care market maintains an 11.2% CAGR, but growth is not uniform across categories [5]. - New growth engines include "body care" (CAGR +17.2%) and "oral care" (CAGR +12.2%), with "intimate care" showing an impressive growth rate of 68.6% [5]. - Traditional "hair care" is experiencing slower growth at 8.1%, with a 1.8% decline in average price, indicating a price war in the saturated market [5]. - "Men's care" has seen a negative growth of 8.4%, suggesting a shift in male consumer preferences towards more neutral and specialized products [6]. Consumer Behavior - Consumers are less willing to pay a premium for basic cleaning functions, with sales growth (9.8%) outpacing average price growth (1.3%) [7]. - Only products with upgraded efficacy or emotional attributes can support a robust pricing structure [7]. Key Categories and Trends - **Shampoo**: Evolving from a "cleanser" to a "scalp conditioner," focusing on specific pain points like "sensitive scalp" and "fine hair" [11]. - **Body Wash**: Growth is slow (3.6%), but consumers are demanding skincare standards, leading to increased interest in ingredients like "acids" for skin issues [14]. - **Hair Oil**: Outpacing the hair care market with a growth rate of 15.5%, shifting from "repair" to "styling" [16]. Brand and Retail Strategies - Brands should pivot from ineffective competition in basic cleaning to focus on "scalp health" and "emotional value" [20]. - Retailers need to adjust product selection by reducing traditional large bottles and increasing the display of specialized products [20]. - Emphasizing ingredient education in stores can lower consumer decision-making barriers and enhance cross-selling opportunities [20]. Supply Chain Recommendations - Innovation in raw materials should focus on "skincare-grade scalp ingredients" and "gentle high-activity acid technologies" [21]. - Development of non-greasy lightweight oil substitutes and new polymers to address consumer pain points [21]. Conclusion - The personal care market in 2025 will prioritize precision over simple scale expansion, with brands and retailers needing to adapt quickly to the shift towards refined, efficacy-driven, and emotionally resonant consumer demands [23].

Group 1 - The core viewpoint of the news is that Mingchen Health has seen a stock price increase of 5.42%, reaching 20.82 CNY per share, with a trading volume of 147 million CNY and a turnover rate of 2.72%, resulting in a total market capitalization of 5.549 billion CNY [1] - Mingchen Health Products Co., Ltd. is located in the Lian Nan Industrial Zone of Chenghai District, Shantou City, Guangdong Province, established on December 14, 1994, and listed on December 18, 2017. The company specializes in the research, development, production, and sales of health care products, including shampoos, conditioners, shower gels, gels, and skincare products [1] - The main business revenue composition of Mingchen Health is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [1] Group 2 - Among the top ten circulating shareholders of Mingchen Health, a fund under Guotai Fund ranks as a significant shareholder. The Guotai Zhongzheng Animation Game ETF (516010) entered the top ten circulating shareholders in the third quarter, holding 1.2948 million shares, which accounts for 0.49% of the circulating shares. The estimated floating profit today is approximately 1.3854 million CNY [2] - The Guotai Zhongzheng Animation Game ETF (516010) was established on February 25, 2021, with a current scale of 3.001 billion CNY. Year-to-date returns are 33.92%, ranking 840 out of 4208 in its category; the one-year return is 26.45%, ranking 1051 out of 3981; and since inception, the return is 33.16% [2]

Core Insights - The rapid economic development in China, along with a large population of children and increasing parenting expenditures, is driving significant growth in the maternal and infant industry, particularly in the baby and child care segment, which is expected to surpass North America and Europe to become the largest single consumer market globally [1][2][12] Market Potential - As of the end of 2024, the population of children aged 0-18 in China is projected to reach 261.8 million, exceeding that of high-income economies [2] - The breakdown of this demographic includes 28.12 million aged 0-3, 37.29 million aged 4-6, 100.14 million aged 7-12, and 96.25 million aged 13-18, indicating a substantial market for segmented child care products [2] Expenditure Trends - The disposable income of urban residents in China has increased significantly, from 31,195 yuan in 2015 to 54,188 yuan in 2024, a growth of 73.7%, which has positively impacted parenting expenditures [6] - The average annual cost of raising a child in China exceeds 20,000 yuan, with total costs surpassing 500,000 yuan from pregnancy to age 17 [6][8] Industry Growth - The Chinese baby and child care market is expected to reach nearly 33 billion yuan by 2024 and is projected to exceed 45 billion yuan by 2028, with a consistent growth rate of over 7.5% [16] - The market for children aged 0-3 accounts for over 50% of the total market share, while the youth segment (13-18 years) is the fastest-growing, with a growth rate exceeding 150% [16] Product Demand Shifts - There is a noticeable shift in product demand from body care to facial and scalp care as children age, with sunscreen becoming a standard requirement [18][20] - The market for facial care products is growing rapidly, while body care growth has begun to slow down [20] Brand Dynamics - The market is characterized by a low concentration of brands, with the top 10 brands accounting for only 38.5% of the market share, indicating a need for more brands to meet diverse consumer demands [23] - Both international and local brands are competing effectively, with local brands rapidly gaining market share through innovative marketing and product development [26][23] Consumer Behavior - Consumers prefer to learn about products through social media platforms like short videos and Xiaohongshu, with e-commerce platforms being the primary purchasing channels [27] - Safety, efficacy, and brand reputation are the key factors influencing consumer choices, with 52.8% prioritizing natural ingredients [29][31] Future Outlook - The Chinese market presents significant opportunities for both international and local brands, with a focus on localized strategies to capture the growing demand [36] - Emphasis on content marketing, authoritative endorsements, and AI-driven interactive marketing will be crucial for brand success [41]

Core Insights - China and Central Asia's economic cooperation is accelerating, with Kazakhstan welcoming investments from Chinese companies across various sectors, including petrochemicals and apparel, and showing interest in new technologies from China [1][6]. Trade and Economic Cooperation - The 138th China Import and Export Fair (Canton Fair) has attracted nearly 240,000 overseas buyers from 223 countries and regions, marking a 6.8% increase compared to the previous session [1]. - In the first three quarters of this year, the trade volume between Shaanxi Province and Kazakhstan doubled year-on-year, with last year's trade exceeding $43 billion [1][10]. - Shaanxi's trade with Kazakhstan is projected to grow significantly, with import and export values expected to reach 790 million yuan, 1.109 billion yuan, and 2.724 billion yuan from 2022 to 2024, reflecting year-on-year growth rates of 19.5%, 40.5%, and 145.4% respectively [8]. Industry Participation - The Canton Fair showcased over 10,000 high-quality enterprises recognized for their advanced technology, with 1.083 million green and low-carbon products displayed [3]. - The fair highlighted the interest of Kazakhstani buyers in various sectors, including smart healthcare and specialty clothing, indicating a strong demand for innovative products [3][4]. Investment Trends - Shaanxi Province has seen increasing investments in Kazakhstan, with six companies investing a total of $2.036 million in 2024 and $3.007 million in the first eight months of 2025 [9]. - The establishment of a Kazakhstani company in Shaanxi reflects the growing bilateral investment, with a focus on logistics and transportation [9]. Future Outlook - The trade relationship between China and Kazakhstan is expected to continue expanding, with potential for collaboration in high-quality products and technology [12]. - Kazakhstan's strategic position as a transport hub in Central Asia is seen as a key factor for enhancing trade connections between Europe and China [10].

Core Viewpoint - The article highlights the significance of foreign investment in China's manufacturing sector, emphasizing the role of companies like Unilever in driving innovation and efficiency through advanced technologies and management practices [1][14]. Group 1: Foreign Investment and Manufacturing Innovation - The "14th Five-Year Plan" suggests expanding high-level opening-up and creating a win-win cooperation environment, with foreign investment present in all 31 major categories and 548 subcategories of China's manufacturing industry [1]. - Unilever's Hefei factory is recognized as a "lighthouse factory," showcasing how foreign enterprises contribute to the modernization of China's industrial system [1][3]. Group 2: Automation and Production Efficiency - The Hefei factory operates 24/7 with automated production lines, utilizing technologies such as preventive maintenance and 3D printing, which minimizes the need for manual labor [5][12]. - The factory's innovative pull-based automatic replenishment system has reduced the material ordering and delivery process from 12 hours to just 3 hours, achieving 100% pull-based production [9][11]. Group 3: Flexibility and Responsiveness - Emergency orders that previously took 2-3 days to process can now be completed in just 2 hours, with production line switching taking as little as 10 minutes, demonstrating the factory's flexibility in adapting to market changes [11]. - The strong supply chain in China supports the development of flexible production lines, allowing companies like Unilever to respond quickly to consumer demands [11][14]. Group 4: Talent and Digital Transformation - The Hefei region has seen the emergence of numerous national-level excellent factories and digital-leading enterprises within five years, attracting a large pool of talent and serving as a model for the digital transformation of manufacturing [16].