Social Media Influence
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X @The Economist
The Economist· 2026-02-07 00:20
Japan’s youngest parties may be small, but they have been able to wield disproportionate influence, thanks in part to their adept use of social media https://t.co/XTeJSZIEC3 ...
Becoming What the Internet Likes: An Influencer's Story | Conner Mather | TEDxHaymarket Youth
TEDx Talks· 2026-01-30 17:16
Have you ever wondered who you might have become if it hadn't felt like the entire world was watching you grow up. It's a strange question, but it sits at the center of my entire generation. We grew up with more information, more connection, and more approval than any group of young people in human history.Yet, so many of us feel lost. I used to think the problem was too much distraction or screen time. That was the easy explanation.But over time, I realized something deeper. Before any of us even turned 18 ...
How social media upended the 75-year-old playbook of big CPG
Yahoo Finance· 2026-01-28 14:30
Core Insights - The traditional business model of America's largest consumer packaged goods (CPG) companies, which relied on massive advertising, widespread product availability, and economies of scale, is becoming obsolete due to the rise of social media influencing consumer behavior [1][2][3] Industry Trends - Consumers are increasingly turning to social media for product recommendations, with a survey indicating that 50% of respondents tried new recipes based on social media, and 42% experimented with new products [4] - The emergence of nutrition-themed micro-communities on platforms like TikTok, Instagram, and YouTube is reshaping consumer preferences, leading to niche demands such as avoiding seed oils or seeking high-protein products [5] Market Dynamics - Hundreds of direct-to-consumer brands are rapidly emerging to cater to these niche markets, with examples including Day Out (plant-based snacks), Lucky Energy (zero-sugar drinks), and Goodles (healthier macaroni and cheese) [6] - Incumbent CPG companies face challenges in adapting to these trends, as acquiring successful startups from micro-communities may not align with their traditional growth strategies [7] Financial Implications - Many emerging brands plateau at around $50 million in annual sales, which is not substantial enough for larger companies like PepsiCo (over $90 billion in annual sales) or General Mills (around $20 billion) to justify acquisition efforts [8]
科技品牌为何要重视微博科技榜?
Sou Hu Cai Jing· 2026-01-04 07:45
Group 1 - The core viewpoint is that Weibo's technology rankings have evolved beyond traditional rankings, becoming a significant metric for measuring the social influence of technology companies [1] - Hot Search Media focuses on providing systematic solutions for certified brands in technology, AI, and smart hardware sectors, emphasizing natural growth through content optimization and interaction management within Weibo's algorithm framework [1][2] - The company helps clients maximize communication effectiveness by strategically timing content releases around fixed weekly and monthly ranking updates, while adhering to platform anti-cheating mechanisms to ensure data authenticity [2] Group 2 - Weibo has a "Potential List" mechanism that encourages growing accounts, offering additional exposure resources for those that improve their weekly ranking by over 20 positions [2] - Hot Search Media believes that merely appearing on technology rankings is just the beginning; building sustainable influence assets is essential for long-term brand value [3]
X @The Wall Street Journal
The Wall Street Journal· 2025-12-02 20:16
Companies used to hate employees posting about their jobs. Now they want them to be in-house TikTok influencers. https://t.co/St5LZOUXXm ...
X @wale.moca 🐳
wale.moca 🐳· 2025-11-23 09:37
One of these rare moments where you can actually build a name for yourself on CT ...
X @The Economist
The Economist· 2025-11-14 08:00
Crime Trends - Italian mafia's traditional roles (extortion, hitman, drug-runner) are being replaced by social-media influencing [1] - Social-media influencing is a less risky occupation compared to traditional mafia activities [1]
X @wale.moca 🐳
wale.moca 🐳· 2025-11-06 06:38
This morning, I saw on my timeline how someone shaved off their right eyebrow for $250 USD in SOL and 130 likes on their post.Check in on your CT friends, they might be down more bad than you think ...