Company Overview - Krispy Kreme is a popular doughnut brand in the U.S., operating over 1,400 stores and selling products through thousands of grocers and convenience stores globally, generating over $1.66 billion in revenue last year [3] - The company has faced significant challenges, including a 66% decline from its September peak and a 77% drop from its 2022 high, despite a recent uptick in stock price due to meme stock popularity [1][2] Recent Developments - The partnership with McDonald's, which initially seemed promising, ended in May 2023, potentially impacting Krispy Kreme's revenue significantly [4] - The decision to cut dividend payments has raised concerns about the company's financial health, alongside the divestiture of its stake in Insomnia Cookies, which has also affected reported revenue [5] Financial Health - As of the end of Q1 2025, Krispy Kreme has over $1.5 billion in long-term liabilities, a significant amount for a company with $1.76 billion in revenue that is struggling to break even [6] - The company is attempting to de-leverage its balance sheet by reducing debt, which poses challenges as it seeks to expand while also cutting back on certain operations [8] Strategic Challenges - Analysts predict that Krispy Kreme will remain unprofitable this year and next due to the fallout from failed partnerships and the costs associated with debt repayment [9] - The shift from in-house to outsourced logistics may increase operational costs, further complicating the company's financial situation [9] Market Sentiment - The stock has gained attention as a meme stock, which can lead to short-term price fluctuations driven by social media influence, but this adds to the uncertainty surrounding its long-term viability [12][14] - Despite the potential for future recovery, the current state of the company suggests that there are better investment opportunities available, given the risks associated with its ongoing struggles [17]

Core Viewpoint - The current trend of investing in "DORK stocks" is reminiscent of the previous meme stock phenomenon, which resulted in significant losses for many investors [1][10]. Group 1: DORK Stocks Overview - DORK stocks include Krispy Kreme (DNUT), Opendoor Technologies (OPEN), Rocket Companies (RKT), and Kohl's (KSS), which are experiencing significant price volatility without strong underlying fundamentals [2][5]. - These companies have reported poor financial performance, with Krispy Kreme's Q1 revenue down 15% year-over-year, Opendoor's down 2% to $1.2 billion, Rocket's down 25% to $1.03 billion, and Kohl's down 4.1% to $3 billion [6]. Group 2: Market Dynamics - High short interest is prevalent among DORK stocks, with Rocket and Kohl's having over 50% of their shares shorted, and Opendoor over 30%, indicating a significant bearish sentiment [7]. - The trading volume for these stocks has surged, with Kohl's trading 209 million shares on July 22, compared to its normal volume of 13 million shares, and Opendoor seeing 1.8 billion shares traded on July 21 [11][12]. Group 3: Investment Strategy - Investing in DORK stocks is considered risky due to their reliance on market momentum rather than solid business fundamentals, leading to potential long-term losses [10][13]. - It is advised to focus on companies with strong fundamentals and sustainable business models instead of engaging in speculative trading with DORK stocks [14].

Core Viewpoint - Hims & Hers Health, Inc. is experiencing a surge in retail investor interest, positioning it as a potential candidate for the next "meme stock" rally due to high short interest and social media attention [1] Group 1: Short Interest - Over 65 million shares of Hims & Hers, accounting for approximately 33.5% of its public float, are sold short, indicating a high level of short interest that makes it a target for a potential short squeeze [2] - This elevated short interest is significantly above average, attracting retail traders who often coordinate on social media platforms [2] Group 2: Social Media Buzz - Discussions surrounding Hims & Hers stock have surged nearly 1,000% in the past month, making it the twelfth most-mentioned stock on WallStreetBets [3] - The attention from individual investors is attributed to the company's innovative approach and brand equity, as noted by a trading behavior analyst [4] Group 3: Growth Potential - Analysts project Hims & Hers to achieve an EPS growth of nearly 178% in the next year, indicating strong growth potential that retail investors are keen to capitalize on [5] - The company has reported a significant revenue increase of 111% year-over-year and an expansion of its user base to 2.4 million subscribers, differentiating it from typical meme stocks [6] Group 4: Market Sentiment - Retail-driven momentum for Hims & Hers is expected to continue as long as the company maintains its growth, innovation, and user experience, alongside interest from institutional and online investors [7] - As of the latest publication, shares of Hims & Hers Health were up 0.79% at $57.7 [8]

Meme Stock Resurgence - American Eagle Outfitters saw its stock price increase by more than 15% for the week due to high short interest, brand recognition, and the announcement of Sydney Sweeney headlining a fall campaign [1] - Other meme stocks like Kohl's and Krispy Kreme also experienced significant swings, with Krispy Kreme up more than 40% for the week [2] - The resurgence is being referred to as "meme stock 3.0" [3] Retail Trader Behavior - Many retail traders are using tools like ChatGPT to identify stocks with high short interest and the potential to run [11] - Retail traders are allocating small amounts to these volatile stocks, driven by interest and online discussions [9] - The majority (85%) of people who joined Robinhood during the initial meme stock era are still active on the platform, now engaging in retirement accounts and yield products [17] Market Analysis - The market has increased by nearly 30% in a short period, leading investors to seek new opportunities [8] - The meme stock phenomenon may not have the same impact as before due to a faster turnover of favored stocks [10] - There's a mix of sophisticated and less sophisticated investors participating in meme stock trading, with institutional investors being cautious [15][16]

Meme stock mania is back like it's 2021 all over again. Traders are in full risk-on mode, leaving some experts worried about creating a bubble that’s destined to pop.@alexandraandnyc explains why this time might be different https://t.co/Un6CgheLSf https://t.co/TOuQGbdHfS ...

Meme stock mania is spreading to a growing number of speculative stocks, underscoring retail trader appetite for more risky bets even with the market at all-time highs https://t.co/BB0Cmun9lM ...

Core Insights - Proactive provides fast, accessible, and informative business and finance news content to a global investment audience [2] - The company specializes in medium and small-cap markets while also covering blue-chip companies and broader investment stories [3] - Proactive's news team delivers insights across various sectors including biotech, mining, oil and gas, and emerging technologies [3] Technology Adoption - Proactive is committed to adopting technology to enhance workflows and content production [4] - The company utilizes automation and software tools, including generative AI, while ensuring all content is edited and authored by humans [5]

Kohl’s stock jumped Tuesday (July 22) as traders talked the retailer up on social media.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The company’s shares rose by as much as 105% when the equity market opened, Bl ...

Meme stock mania is back like 2021, with Kohl's and Opendoor acting like GameStop and AMC. Market pros question whether it can last https://t.co/AS7FEWUt3L ...

Core Viewpoint - Opendoor Technologies' stock has experienced a significant surge, increasing over 200% in the past week and more than sixfold from its June lows, driven by retail investor interest and comments from market analysts [1][6]. Stock Performance - Shares of Opendoor Technologies spiked 42% on Monday to close at $3.21, followed by an 11.21% increase in pre-market trading on Tuesday, reaching $3.57 [1]. - The stock was trading below $1 in June 2025 and is now approaching the psychologically important $5 level, which would remove it from penny stock status [6]. Investor Sentiment - Retail investors on Reddit's WallStreetBets forum have been actively discussing and trading Opendoor shares, contributing to the stock's volatility and interest [3][4]. - Search interest for 'buy OPEN stock' reached a maximum score of 100 on July 21, up from 24 on June 22, indicating a more than 300% increase in queries [5]. Analyst Insights - Eric Jackson, founder of EMJ Capital, has expressed a bullish outlook on Opendoor, citing cost-cutting measures and improving margins, with a potential price target of $82 per share [3]. - The recent surge has raised questions about whether Opendoor's management can leverage this momentum for long-term growth [7].