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“东坡行旅—中国文物主题游径”激活历史遗存当代价值
Zhong Guo Fa Zhan Wang· 2025-06-12 08:55
Core Insights - The "Dongpo Journey - Chinese Cultural Heritage Themed Path" educational activity was launched in Meishan, Sichuan, aiming to activate the contemporary value of historical relics through cultural tourism [1][2] - Meishan has connected 18 cities across 10 provinces, including Sichuan, Hubei, Guangdong, and Hainan, using Su Dongpo's life stages as a narrative framework, creating an innovative path of "cultural heritage protection - cultural tourism integration - cultural dissemination" [1][3] Summary by Sections Cultural Heritage and Tourism Integration - The project is recognized as the first pilot for China's cultural heritage themed paths, initiated in 2023, with a focus on promoting the protection and utilization of cultural relics [2][3] - The establishment of a smart navigation system and various cultural projects has made the San Su Temple a popular tourist destination, attracting 4.4387 million visitors over three years [1] Government Support and Planning - In May 2023, three national departments jointly issued a notice to promote the construction of cultural heritage themed paths, designating "Dongpo Journey" as the first pilot project, which provides a strategic advantage for the creative transformation of San Su culture [2][3] - Meishan has completed the overall planning for the "Dongpo Journey" and has outlined 16 specific projects with a total investment of 570 million yuan to enhance cultural heritage protection and tourism services [3] Cultural Narrative and Experience - The project aims to transform static displays of cultural relics into dynamic narratives, focusing on the life and achievements of Su Dongpo, with a spatial structure that includes key sites like the San Su Temple and family burial grounds [4][5] - The integration of modern technology, such as VR and holographic projections, is being utilized to enhance visitor engagement and experience, making cultural heritage more accessible and interactive [5][6] Academic and Cultural Contributions - The academic foundation for the journey is supported by ongoing research and cultural events, including the compilation of "Complete Works of Su Shi's Calligraphy" and the "Dongpo Cultural Month" [6] - Cities involved in the project are focusing on innovative directions to enhance the cultural experience, such as immersive experiences in Huanggang and digital navigation systems in Meishan [6]
三苏祠“上新” 在沉浸式体验中坚定文化自信
Si Chuan Ri Bao· 2025-06-03 00:47
Core Viewpoint - The article highlights the significant cultural and educational advancements made by the San Su Ci Museum in Meishan, emphasizing its role in promoting Chinese traditional culture and the successful implementation of various engaging activities for visitors [8][10][11]. Group 1: Cultural Significance - The San Su Ci Museum serves as a vital representation of Chinese culture, showcasing the contributions of the "Three Su" figures and their literary achievements [8]. - The museum has been recognized for its efforts in cultural preservation and education, with plans to achieve national first-class museum status by 2024 [8][11]. Group 2: Visitor Engagement and Activities - During the Dragon Boat Festival, the museum organized diverse activities, including a poetry competition and traditional crafts, to enhance visitor experience [9][10]. - The "Su Ci Treasure Hunt" online game launched on International Museum Day has gained popularity, allowing participants to engage with the museum's history interactively [9][10]. Group 3: Academic and Research Initiatives - The museum has focused on academic research related to the Three Su and local culture, publishing several scholarly works to deepen understanding of this heritage [10]. - Collaborative efforts with experts have led to public lectures that make academic discussions accessible to a broader audience, achieving over 200 million views [10][15]. Group 4: Visitor Statistics and Economic Impact - From June 2022 to April 2023, the museum welcomed over 4.2 million visitors, marking the highest increase in visitor numbers in its history [11]. - The museum has developed 158 cultural products, generating sales revenue of approximately 22.25 million yuan [11]. Group 5: Technological Advancements - The museum is implementing digital preservation techniques, including 3D scanning, to enhance the protection of its historical buildings and artifacts [12][14]. - A comprehensive cultural database has been established, containing 125,000 entries related to the Three Su culture, which has been accessed over 25 million times [15].