从中式新茶饮的美学浸润到中国潮玩的创意绽放，如今，越来越多中国品牌正通过创新设计承载文 化内核，以多元形态不断走进海外消费者日常生活，让世界更直接地触摸到中国文化的独特魅力。 中式新茶饮：从浓厚茶香中感受中国美学意境 午后时分，马来西亚吉隆坡市中心的中国新式茶饮品牌霸王茶姬门店前，人潮涌动。店内，几名正 在喝茶畅聊的当地女孩身着色彩鲜艳的马来服饰，与奶茶杯上的水墨图样相映成趣，构成一幅"中式奶 茶+马来服饰"的靓丽画面。 傍晚时分的越南河内古街，街角咖啡馆里飘出数年前中国热播剧《三生三世十里桃花》的悠扬旋 律，三五成群的年轻人正热烈讨论着当下热播剧《天地剑心》的剧情。在河内一家设计公司工作的阮秋 玄，每天下班后的第一件事就是打开视频网站，追看中国热播剧。 阮秋玄不仅能准确说出多部中国剧中人物的中文名字，还专门报名学习中文。"剧中人物的服饰、 礼仪都美得让人心醉。"她说，"更吸引我的是中国影视剧那些传承千年的价值观念——忠孝节义、家国 情怀。" 在阮秋玄看来，《琅琊榜》中梅长苏的坚韧与智慧，《长安十二时辰》里张小敬的担当与勇气，这 些人物形象所承载的精神内涵，能够"触动不同文化背景观众的心灵深处"。 像阮秋玄这 ...

来自巴西的巴中通讯社副社长严佳认为，中国蓬勃发展的"博物馆热"，引发了国际社会的关注与好奇， 正成为一种潮流文化现象。在此背景下，她观察到有越来越多海外游客将中国的博物馆列入旅游"必选 项"，通过感知历史了解中国。另一方面，中国博物馆正愈发频繁地开展国际学术交流、展览交流，这 也是推动文明交流互鉴的重要方式。 中国"博物馆热"的国际叙事：文化自信照亮文明对话之路 中新网泸州11月14日电 (记者 岳依桐)"博物馆是集中展示历史文化的窗口，更是不同文明交流互鉴的重 要窗口。"14日，美国《美中报导》总编辑禤志文在四川省泸州市博物馆内不断按下快门，将东汉陶庖 厨坐俑、陶双手捧杯坐俑等文物一一记录。他说，近年来中国"博物馆热"不断升温，在全球范围内引发 广泛关注，在一定程度上也增强了海外受众对中国历史文化的兴趣，促进了中外文明交流。 当日，2025海外华文媒体泸州行联合参访团走进有15000余件藏品的国家一级博物馆——泸州市博物 馆。一件件承载着泸州千年历史的文物，与一群致力于向世界讲述中国故事的媒体人"相遇"，为中 国"博物馆热"的国际叙事碰撞出火花。 当地气温虽已转凉，但该博物馆依然人气火爆，研学团、旅游团等络 ...

Core Insights - The "Double 11" shopping festival serves as a significant window to observe new consumer trends, showcasing the rise of domestic brands in the e-commerce sector, particularly in beauty and fashion categories [1][2]. Group 1: Rise of Domestic Brands - Domestic brands are increasingly dominating sales on e-commerce platforms, with brands like Proya leading in beauty sales and nine out of the top ten clothing brands being Chinese [1]. - The success of domestic brands is attributed to a cultural and economic shift, reflecting national confidence and a transformation from "made in China" to "created in China" [2]. Group 2: Innovation and Quality Revolution - The rise of domestic consumption is linked to supply-side innovations and a quality revolution, moving away from the stereotype of low-quality products [2]. - Brands like Proya and Bosideng exemplify this shift, with Proya focusing on R&D and quality, while Bosideng combines technical expertise with fashionable design [2]. Group 3: Cultural Confidence and Consumer Identity - The resurgence of domestic brands is driven by a collective awakening of cultural confidence among younger consumers, particularly Generation Z, who are increasingly valuing local culture over Western brands [2][3]. - Brands such as Chi Xia and Sanji Heihua have rapidly grown, reflecting a desire among young consumers to connect with traditional Chinese culture [2]. Group 4: Understanding Consumer Needs - Domestic brands excel in understanding and innovatively expressing consumer needs, capturing subtle changes in local aesthetic preferences [3]. - Successful cases include the popularity of Palace Museum cultural products and the rise of brands like Li Ning and White Elephant Foods, which resonate emotionally with consumers [3]. Group 5: Supply Chain and Digital Marketing - The robust industrial system and efficient supply chain in China enable domestic brands to respond quickly to market changes, facilitating flexible production [3]. - Innovations in digital marketing, such as live-streaming and social media engagement, allow domestic brands to connect directly with consumers, enhancing brand narratives [3]. Group 6: Challenges Ahead - Despite rapid growth, domestic brands face challenges such as avoiding homogenization, transitioning from "hit products" to sustainable success, and building brand resilience [4]. - Continuous investment in R&D, deeper cultural understanding, and improved service systems are essential for domestic brands to maintain their market position [4]. Group 7: New Consumer Paradigm - The rise of domestic consumption reflects a shift in consumer behavior, where quality, design, cultural significance, and emotional value are prioritized over price [4]. - This transformation is reshaping market competition and driving the upgrade of Chinese manufacturing and cultural expression [4].

"很有档次""做工面料不错""国货之光"……消费者在评论区的高频词，展现出国产品牌已成为不少消费者的"品质首选"。 北京的余女士近日在抖音上购买了一款非遗铸铁锅。"看到关于永康非遗铸铁技艺介绍的视频后，我就在直播间下单了。"她说，"这种铁锅现在很流行，没 有涂层，炒菜不粘锅，还是得相信咱老祖宗的智慧。" "双十一"购物节是观察消费新动向的一扇重要窗口。从美妆护肤到服饰家居，从非遗文创到潮玩手办……今年"双十一"，国潮消费在电商平台脱颖而出，展 现出火热的新图景，也引领着消费新趋势。 "双十一"透出"国潮热" 天猫平台上，美妆销售额榜单中国货品牌珀莱雅排名第一，服装品牌前10名里国货品牌占据9席，波司登、雪中飞、鸭鸭、骆驼等国货品牌销售亮眼；京东 平台，原创国风新中式品牌三吉黑花成交额同比增长超10倍，汉服品牌池夏成交额同比增长3倍……今年"双十一"期间国货国潮受到消费者青睐。 "双十一"期间，融合非遗技艺的铸铁锅在抖音电商平台成交额同比增长127.9%；天猫平台上，老铺黄金"双十一"成交额达29亿元，镶钻蝴蝶链、金刚杵戒指 等成为爆款；美团数据显示，非遗类团购订单增长超95%，传统文化体验类产品热销…… 既具 ...

新华社北京11月12日电 题："双十一"购物车，透出国潮消费新趋势 新华社记者阳娜、张璇、胡林果 "双十一"购物节是观察消费新动向的一扇重要窗口。从美妆护肤到服饰家居，从非遗文创到潮玩手 办……今年"双十一"，国潮消费在电商平台脱颖而出，展现出火热的新图景，也引领着消费新趋势。 "双十一"透出"国潮热" 天猫平台上，美妆销售额榜单中国货品牌珀莱雅排名第一，服装品牌前10名里国货品牌占据9席，波司 登、雪中飞、鸭鸭、骆驼等国货品牌销售亮眼；京东平台，原创国风新中式品牌三吉黑花成交额同比增 长超10倍，汉服品牌池夏成交额同比增长3倍……今年"双十一"期间国货国潮受到消费者青睐。 "很有档次""做工面料不错""国货之光"……消费者在评论区的高频词，展现出国产品牌已成为不少消费 者的"品质首选"。 北京的余女士近日在抖音上购买了一款非遗铸铁锅。"看到关于永康非遗铸铁技艺介绍的视频后，我就 在直播间下单了。"她说，"这种铁锅现在很流行，没有涂层，炒菜不粘锅，还是得相信咱老祖宗的智 慧。" "双十一"期间，融合非遗技艺的铸铁锅在抖音电商平台成交额同比增长127.9%；天猫平台上，老铺黄 金"双十一"成交额达29亿元，镶钻 ...

Core Insights - The partnership between Jiumuwang and the Chinese Olympic Committee marks a significant milestone for the brand, transitioning from being a supplier of ceremonial attire to an official sponsor, reflecting a broader narrative of cultural confidence for Chinese brands [1][6]. Group 1: Partnership and Brand Development - Jiumuwang has officially become the "2025-2028 Official Sponsor of the Chinese Olympic Committee," which is expected to enhance its brand influence globally through deep cooperation and resource integration [1][3]. - The collaboration aims to tell the story of Chinese brands and sports on the world stage, with the Chinese Olympic Committee committed to supporting Jiumuwang's brand development [1][6]. Group 2: Financial Performance - Jiumuwang reported impressive financial results for the third quarter, with a net profit attributable to shareholders of 310 million yuan, a year-on-year increase of 129.6%, and a significant operating cash flow of 92.77 million yuan, up 1244.6% [3]. - The company demonstrated strong profitability with a gross margin of 65.61%, a slight increase of 0.12% year-on-year, and a net profit margin that rose to 14.39%, reflecting a year-on-year growth of 146.68% [3]. Group 3: Cultural and Design Initiatives - Since 2018, Jiumuwang has designed four exclusive ceremonial outfits for the Chinese sports delegation, showcasing cultural craftsmanship and attention to detail, which are core strengths of the brand [4][9]. - The company is launching a design competition for the "Nagoya Asian Games" to discover innovative design talents, aiming to enhance the image of Chinese athletes on the international stage while promoting Chinese culture [8]. Group 4: Brand Philosophy and Market Positioning - Jiumuwang's trajectory illustrates the high-quality development of Chinese national brands, emphasizing "quality as the foundation, culture as the soul, and sports as the bridge" [9][11]. - The alignment of sports spirit with high-end menswear elevates the brand beyond mere product competition, positioning it as a representation of lifestyle and spiritual pursuit [11].

Core Viewpoint - The integration of technology and cultural heritage is transforming the way museums present artifacts, enhancing audience engagement and cultural confidence through immersive experiences [1][4]. Group 1: Cultural Heritage Activation - The concept of "cultural co-creation" emphasizes the importance of activating cultural relics and engaging audiences to foster a deeper cultural appreciation [1][4]. - The Nanjing Museum's VR exhibition of the "Kunyu Wanguo Quantu" showcases how technology can revitalize static artifacts into dynamic experiences, attracting significant audience interest [1][2]. Group 2: Innovative Product Development - Museums like the Henan Museum are creatively merging cultural relics with culinary experiences, such as coin-shaped chocolates, to appeal to younger audiences and enhance cultural engagement [2]. - Successful cultural products, like those from the Forbidden City, demonstrate the effectiveness of combining artistic and practical elements to meet consumer needs for both material enjoyment and spiritual experience [2]. Group 3: Audience Interaction and Experience - The use of VR technology allows visitors to interact with historical narratives, such as experiencing the voyages of Zheng He through immersive storytelling, enhancing both credibility and engagement [3][4]. - The shift from passive observation to active participation transforms museums into cultural communities where audiences can contribute to the narrative [3][4]. Group 4: Future Opportunities - The ongoing popularity of cultural tourism and the integration of technology present new opportunities for the activation and transformation of cultural resources [4]. - Emphasizing protection, activation, content quality, experience optimization, and innovative supply will sustain the momentum of cultural heritage engagement and enrich public cultural life [4].

在辽沈大地，总能看到这样的身影：在路口，耐心为游客指路，传递陌生的善意；在海滨，面对意 外奋不顾身，为绝望中的人点亮希望；在乡村，将爱心洒向"一老一小"，把援手伸向最需要的人……一 个个温暖场景、一幅幅幸福画卷，映射出辽宁精神文明建设的整体面貌。 辽宁的振兴发展，需要坚实的物质基础，也需要强大的精神引领。 力量——润物无声 入冬后，铁岭市铁岭县凡河镇五角湖村黄玉玲家的"炕头学堂"仍暖意融融。来自铁岭市书法家协会 的书法家走进村民家中，宣传移风易俗、倡导邻里和谐，让村民学到知识、沐浴新风。 文化的力量，在于浸润日常的深沉滋养。以文化人、以文育人，关键要让文化贴近群众、融入生 活。 10月25日，《字里行间》在辽宁卫视播出，这档以"阅读与人生"为主题的节目，通过10位不同职业 普通人的真实阅读故事，展现文字对精神世界的滋养。 一段时间以来，多位知名作家在辽宁举行新书首发式，读者在《大东北》等著作中，感受家乡曾经 的奋斗、当下的拼搏。以文化人，凝心聚魂！ 作为"书香辽宁"建设的重要载体，我省全民读书节持续开展名人名家荐读、便民读书市集以及"十 进"系列活动，让书香飘满城乡角落，为精神文明建设厚植文化土壤。 11月6 ...

Core Insights - The report meeting held in Chengdu aimed to interpret the spirit of the Fourth Plenary Session of the 20th Central Committee, focusing on the strategic direction for the upcoming five years [1][2] - Participants expressed a strong desire for insights on implementing the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan," particularly in areas like innovation, agricultural development, and rural revitalization [2][5] Group 1: Strategic Focus - The meeting emphasized the importance of a clear roadmap for economic and social development, with a focus on "three rural issues" (agriculture, rural areas, and farmers) [2][4] - The concept of "people's livelihood" was highlighted as a key political focus, reflecting the growing and diverse expectations of the populace for a better life [3][4] Group 2: Implementation and Innovation - The need for effective implementation of the plans was stressed, with a call for reforms and innovations to enhance core competitiveness, particularly in energy security and green transformation [4][6] - The meeting encouraged the integration of national strategies into local educational practices, aiming to make complex concepts like digital China and cultural confidence accessible to students [4][6] Group 3: Legislative Support - Legislative efforts will be directed towards supporting agricultural development, with a focus on enhancing local regulations and conducting thorough research on agricultural laws [5] Group 4: Collective Effort - The meeting concluded with a strong call for collective action among party members and the public to transform the ambitious plans into reality, emphasizing the importance of unity and determination [7]

Core Insights - The article discusses the growth and transformation of the潮玩 (trendy toy) industry in China, highlighting the emergence of companies like Letsvan奇梦岛 as key players in this market [5][6][10] - It emphasizes the shift in consumer behavior from functional consumption to spiritual consumption, with cultural and creative elements driving new economic growth [10][12] - The article also outlines the strategic vision for the upcoming "十五五" (15th Five-Year Plan) period, focusing on cultural confidence, creativity, and global collaboration [13][15] Company Overview - Letsvan奇梦岛 has successfully developed a portfolio of original IPs, including WAKUKU and SIINONO, which have gained significant recognition both domestically and internationally [5][11] - The company has achieved a notable milestone by securing the highest financing record in the primary market for the潮玩 industry in 2025 through a merger and acquisition with量子之歌集团 [5][6] - The CEO of Letsvan, 战绘宇, rates the company's performance during the "十四五" period as 9 out of 10, indicating strong progress and a solid foundation for future growth [11] Industry Trends - The潮玩 industry is characterized by a unique role in the cultural economy, acting as a bridge between emotional value and industrial economy [12][14] - The article notes that潮玩 has transitioned from a niche collectible market to a broader consumer market, reflecting changing consumer habits [6][10] - The cultural industry is becoming a significant pillar of new consumption in China, with潮玩 playing a crucial role in this transformation [12] Future Outlook - The "十五五" phase will focus on integrating cultural creativity with urban economy, consumer growth, and manufacturing innovation [13][14] - Letsvan aims to deepen its domestic market presence while engaging with international cultural markets through collaboration and cross-border integration [13][15] - The company envisions itself as a model for high-quality development in China's cultural industry, balancing domestic strength with global outreach [15]