Core Insights - Kaltura announced the winners of the 2025 Kaltura Digital Engagement Awards in Education, recognizing educators and institutions that enhance digital engagement, accessibility, and personalization through AI Video Campus solutions [1][5] - The Kaltura Connect in Education conference featured discussions on the evolving role of video and AI in higher education, with a focus on accessibility and compliance with Title II [4][6] Event Highlights - The conference was held at prestigious universities such as The University of Michigan, Rutgers Business School, UCLA, and The Utah Education Network [2] - Panels included discussions on best practices for AI implementations that align with institutional accessibility standards, ensuring inclusivity and effectiveness in digital learning environments [4] Award Winners - Wharton Online received the Video-First Educator Award for its innovative use of video lectures and expert interviews to enhance business education [6] - The Manhattan School of Music was honored with the Live Performance Powerhouse Award for its extensive live music streaming and concert broadcasts [6] - Academy of Art University won the Video Innovation Excellence Award for its leadership in multi-camera visual instruction [6] - UC Santa Cruz (SCOUT) was recognized with the Video Education Excellence Award for its A-G course video library supporting college access [6] - UCLA received the Strategic Video Leadership Award for aligning digital media infrastructure with campus-wide strategies, including plans for the 2028 Olympics [6] Accessibility and Security Initiatives - UC Berkeley, Rutgers, and the University of Cincinnati were awarded the Accessibility Advocate Award for establishing standards for accessibility in content and pedagogy [9] - Rice University won the Security Superstar Award for its efforts in enhancing video security across the institution [9]

Summary of ON24 (ONTF) Update / Briefing May 28, 2025 Industry Overview - The report focuses on the life sciences industry, particularly digital engagement benchmarks for healthcare practitioners (HCPs) including pharmaceutical and medical device companies [6][8]. Key Insights and Trends 1. **Increased Engagement**: - The average number of attendees for webinars increased by 22% year-over-year to approximately 211 [8]. - Total audience engagement per webinar for life sciences companies saw a 34% increase, indicating that audiences are more active and engaged than ever before [23]. - There was a 28% increase in certifications delivered during webinars, showcasing a shift towards real-time testing and certification [24]. 2. **Webinar Duration and Content**: - The average duration of webinars remains around 52 minutes, suggesting that audiences are willing to stay engaged for longer periods if the content is valuable [11]. - The evolution of digital events has led to more interactive experiences, with HCPs seeking opportunities to participate and engage rather than just passively consume information [13][15]. 3. **Personalization and Segmentation**: - Personalization in digital experiences has become crucial, with a threefold increase in demo requests when experiences are tailored to specific audience segments [44]. - The ability to segment audiences based on various criteria (e.g., specialty, engagement level) allows for customized content delivery, enhancing engagement [34][40]. 4. **On-Demand Content**: - Life sciences companies have achieved a 51% split between live and on-demand content consumption, indicating a shift towards on-demand viewing [49]. - On-demand webinars drive higher engagement than live experiences, with audiences actively participating by asking questions and downloading content [52][56]. 5. **Content Hubs**: - The rise of content hubs has been noted, where companies create bingeable portals for HCPs to access a variety of resources and webinars [57][58]. - Content hub conversions have increased significantly, with an 85% growth in total meeting bookings from these hubs [63]. 6. **AI Integration**: - AI is being integrated into digital engagement platforms, enhancing the ability to create content from webinars, including automated transcripts and promotional materials [74][80]. - There has been a 10x increase in automated transcript requests and a 6x increase in AI-generated content pieces, indicating a growing reliance on AI for content creation [80]. Additional Important Points - The importance of first-party data is emphasized, as it helps marketers understand HCPs' needs and preferences, ultimately improving engagement strategies [19][90]. - The report highlights the need for continuous improvement in digital engagement strategies to adapt to changing audience behaviors and preferences [8][92]. - There is no evidence of "webinar fatigue"; rather, audiences are showing increased interest in well-structured and engaging webinars [104]. This comprehensive analysis of the ON24 briefing provides valuable insights into the evolving landscape of digital engagement in the life sciences sector, highlighting the importance of interactivity, personalization, and the integration of technology to enhance audience engagement.

Core Insights - Lowe's is enhancing its brand presence through partnerships with EA SPORTS titles, aiming to engage sports fans and connect with a younger audience interested in home improvement [4][5]. Group 1: Brand Integration and Engagement - Lowe's will feature prominently in EA SPORTS College Football 26, with branding on the broadcast overlay of Stadium Pulse, which enhances crowd excitement during gameplay [1]. - The collaboration includes interactive experiences, such as a real-life "On the Road" gaming event that will allow fans to engage with the Lowe's brand throughout the NFL season [2]. - The integration with EA SPORTS is part of Lowe's broader sports marketing strategy, which includes being the Official Home Improvement Partner of the NFL, aiming to connect with digitally savvy audiences [4]. Group 2: Company Overview - Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company, serving approximately 16 million customer transactions weekly in the U.S. [6]. - For fiscal year 2024, Lowe's reported sales exceeding $83 billion and operates over 1,700 home improvement stores with around 300,000 employees [6].