Sponsorship
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Esports Looks to Go Mainstream
Bloomberg Technology· 2025-08-25 20:22
E-sports Industry Growth & Mainstreaming - E-sports is evolving from club-based origins to a mainstream phenomenon, aiming for broader appeal [3] - The E-sports World Cup serves as a proof point, demonstrating the potential for large-scale, unified competitions across various game disciplines [2] - The E-sports Nations Cup is positioned as a logical next step, building on the E-sports World Cup platform [4] Viewership & Engagement - The E-sports World Cup garnered 700 million viewers worldwide [2] - Rio attracted 3 million visitors for the event, comparable to top Las Vegas visitor numbers over four weeks [2] Saudi Arabia's Role & Investment - Saudi Arabia has a large gaming population, with 63% below 35 years old and 70% identifying as gamers [5] - The Saudi Arabian government, including the Crown Prince, understands gaming and is actively diversifying the economy through tourism and e-sports [5][6] - Saudi Arabia is investing in e-sports as part of its economic diversification strategy [6][7] Sponsorship & Monetization - The E-sports World Cup has secured over 22 sponsors, including international brands like Sony, Amazon, Pepsi, Hertz, and MasterCard [8] - Sponsorship income is well over nine figures, but the industry is still in its early stages of monetization [9] - Government investment, like that from Saudi Arabia, is crucial for the financial viability of large-scale e-sports events [9][10]
X @TylerD 🧙♂️
TylerD 🧙♂️· 2025-08-06 15:17
Sponsorship & Promotion - Yeet officially sponsors Morning Minute [1] - $1,000 per week is given away to random players who sign up with the ref code 'MorningMinute' [1] Call to Action - Users are encouraged to sign up and play for a chance to win [1]
X @The Economist
The Economist· 2025-07-20 08:40
A generation ago, shirt sponsorship was simpler than the offside rule. But as football became more popular globally, the shirts of the most successful teams attracted a broader array of sponsors https://t.co/giYUABysj8 ...
X @Forbes
Forbes· 2025-07-05 10:30
Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars in sponsoring a fictional Formula 1 team in Apple's new F1 movie [1] - The movie blurs the line between cinema and commerce, potentially influencing the future of both industries [1] Industry Impact - The sponsorship model could reshape the landscape of brand integration in film and entertainment [1]
