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McLaren Racing announces Freshworks as an Official Partner of the McLaren Formula 1 Team
Globenewswire· 2025-07-22 15:05
Freshworks is an Official Partner of the McLaren Formula 1 Team Freshservice supports McLaren’s IT team to reduce tech-based issues so the team can maximise its efforts on performance on the track. Efficient and uncomplicated processes reduce friction and allow the team to resolve issues and deliver services faster. SAN MATEO, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Freshworks (NASDAQ: FRSH), today announced a multi-year partnership with McLaren Racing, joining as an Official Partner of the McLaren F ...
SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content
Globenewswire· 2025-07-16 14:30
Core Insights - SEGG Media Corporation has announced a strategic investment in Veloce Media Group, aiming to enhance its position in the sports, entertainment, and gaming sectors [1][2][3] Investment Details - The investment values Veloce at £40 million ($53 million USD) pre-money and will be executed in two tranches, allowing SEGG to acquire a majority stake of 51% [2][7] - The first tranche includes a commitment of £2 million ($2.6 million USD) for Veloce's acquisition of Quadrant, with the remainder expected to be completed by the end of July 2025 [7] Company Performance - Veloce Media Group reported £12.8 million ($17.5 million USD) in revenue for the fiscal year ending March 2025, showcasing strong growth potential [4] - The company has established the world's largest racing and gaming media network, achieving over 750 million monthly digital views [4][14] Strategic Focus - SEGG Media's investment is part of a broader buy-and-build strategy aimed at creating immersive sports experiences and next-generation media [2][3] - The company is focusing on motorsport and soccer as key verticals for future growth, leveraging partnerships and content creation to enhance fan engagement [8][9] Market Positioning - The partnership with Veloce positions SEGG Media to tap into a digitally active youth demographic, particularly in regions like Saudi Arabia, which has a significant gaming population [11][12] - Veloce Media Group is recognized for its innovative approach in engaging Gen-Z and millennial audiences through immersive content and competitive platforms [4][10]
Louis Foster Leads the Charge as Sports.com and Lottery.com Drivers Deliver in Iowa
Globenewswire· 2025-07-14 15:15
Core Insights - SEGG Media Corporation is experiencing growth and visibility through its flagship brands, Sports.com and Lottery.com, particularly highlighted during the recent Sukup INDYCAR race weekend at Iowa Speedway [2][9] - The company is preparing for the upcoming race in Toronto, which is expected to further enhance its brand presence and engagement in the motorsport sector [10][11] Company Performance - Louis Foster, a driver for Andretti Global, is leading the Rookie of the Year standings, showcasing strong performance with an average qualifying position of 12.5 in a 27-car field [3][4] - Foster's performance in Race 1 and Race 2 demonstrated his ability to adapt and strategize effectively, achieving an impressive oval average of 13.33 [4] - Callum Ilott displayed resilience despite a late-race incident, indicating strong potential for future races [5] Brand Visibility - SEGG Media's brands, Sports.com and Lottery.com, gained significant market visibility through on-car branding, in-paddock engagement, and extensive television coverage during the race weekend [9] - The company aims to leverage the upcoming Toronto race to further expand its brand presence, capitalizing on the event's global media attention and passionate fan base [10][11] Strategic Focus - SEGG Media is committed to redefining audience engagement through immersive experiences and ethical gaming, positioning itself as a leader in the sports, entertainment, and gaming sectors [11]
X @The Economist
The Economist· 2025-07-01 20:16
Motorsports firms are seeking to diversify beyond Formula One. During the pandemic, teams helped design and manufacture equipment for covid-19 patients. Co-operation with the defence industry dates back even further https://t.co/11RjDb1iNT ...
Geekvape 10th Anniversary Special: Racing Toward Excellence at the Nürburgring
Globenewswire· 2025-07-01 14:00
Core Insights - Geekvape celebrated its 10th anniversary with the G-Tour Nürburgring 2025 event, partnering with the Porsche racing team to emphasize speed, precision, and innovation [1][2][13] - The Nürburgring, known as the "Green Hell," is a challenging racetrack that tests skill and machine performance, aligning with Geekvape's brand values [4][5] Product Innovations - The event featured the launch of two new products: the Legend 5 and Wenax Q 2, showcasing Geekvape's commitment to design and performance [6][8][9] - Legend 5 is designed with a strong metal C-frame and laser-etched detailing, emphasizing precision engineering [8] - Wenax Q 2 combines metal, IML film, and soft PU leather for a high-end look, available in nine color options, appealing to both function and fashion [9][10] Brand Engagement - Geek Bar also showcased its latest products, including Geek Bar UP10000 and Vision Series, highlighting its growth in the European market [12] - The G-Tour Nürburgring event is part of a broader campaign to celebrate Geekvape's 10th anniversary, with more global events planned [13][20] - The event included an exclusive visit to the Nürburgring Erlebnis-Welt Automotive Museum, enhancing the immersive experience for global partners [15][17] Future Outlook - G-Tour has become a symbol of Geekvape's brand strength, with previous successful events like the Vaping Museum opening in China [19] - The company aims to continue advancing innovation and expanding its brand influence in the next decade [20][21]
Apollino Racing Team Rider Ken Ken Captures Historic 2025 AMA USSE Championship
Globenewswire· 2025-07-01 13:00
Core Insights - Neisen Zhang, a young Chinese rider, has won the 2025 AMA US Sprint Enduro championship, highlighting the increasing presence of Chinese youth in American motorsports and the effectiveness of Apollino's youth development programs [1][11] Company Overview - Apollino (Zhejiang Apollo Sports Technology Co., Ltd.) is committed to making off-road riding accessible to all ages and skill levels, offering electric motorcycles that provide a quiet and user-friendly riding experience [13][14] - The company operates in over 70 countries, focusing on youth development initiatives and comprehensive racing programs to support emerging athletes from grassroots to championship levels [14] Industry Context - The AMA US Sprint Enduro series serves as a premier talent development platform, emphasizing explosive sprint performance and providing a selection series for the official U.S. national team [3] - The 2025 season included 80 tests across multiple U.S. states, showcasing the competitive nature of the series despite weather-related cancellations [4][5] Performance Highlights - Neisen Zhang achieved six victories and one runner-up finish in the seven-round series, demonstrating remarkable consistency and skill across multiple racing disciplines [5][7] - His success in the series, along with 15 victories in 19 races across three major series, underscores the potential of young international competitors in motorsports [5][12] Support and Development - Apollino Racing's support, including access to top-tier equipment and technical assistance, has been crucial for Neisen Zhang's focus on competition and skill development [9][11] - The company's youth development programs start with entry-level training, including electric dirt bike programs for kids, aimed at introducing young riders to off-road racing fundamentals [12]
X @The Economist
The Economist· 2025-06-29 21:17
Britain’s motorsports industry employs 50,000 people and generated revenues of £16bn ($22bn) in 2023, data suggest. What has made it so successful? https://t.co/26XEXga9My ...
X @The Economist
The Economist· 2025-06-27 10:07
It is reportedly one of the most expensive films ever made. Will “F1 The Movie” rev up new fans for the motorsport? https://t.co/mHHGOzxrn1 ...
Oracle Red Bull Racing Selects Oracle Fusion Cloud Applications Suite to Accelerate Operations
Prnewswire· 2025-06-26 12:00
Core Insights - Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications Suite to enhance efficiency and support cost cap compliance [1][2] - The team aims to replace manual financial planning processes with an integrated cloud platform to improve productivity and reduce costs [2][3] Financial and Operational Efficiency - The implementation of Oracle Fusion Applications will allow Oracle Red Bull Racing to optimize financial planning, accelerate business insights, and enhance resource allocation [3][5] - The use of Oracle Fusion Cloud Enterprise Performance Management (EPM) will increase visibility and improve planning and budgeting processes [3] Human Resources and Employee Experience - Oracle Fusion Cloud Human Capital Management (HCM) will simplify HR processes, improve payroll, and enhance talent recruitment [3] - The integration aims to provide detailed workforce insights and improve the overall employee experience [3] Fan Engagement and Customer Experience - Oracle Red Bull Racing utilizes Oracle Fusion Cloud Customer Experience (CX) to enhance fan engagement through personalized content and loyalty programs [4] Technological Advancements - The team will leverage cloud and AI technologies to drive innovation and efficiency in its operations [5] - Continuous innovation and AI-powered automation are expected to support finance and operations, contributing to greater success on and off the track [5]
Sports.com Enters Strategic Sponsorship with Racing Women to Accelerate the Future of Female Motorsport
Globenewswire· 2025-06-16 13:55
RW Group Left to Right: Laura O’Connell, Graeme Grew, Jordan Dolishka Racing Women Hat Racing Woman Hat FORT WORTH, Texas, June 16, 2025 (GLOBE NEWSWIRE) -- Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or “the Company”) and Sports.com announced a sponsorship agreement with Racing Women LLC, the movement pioneering access and opportunity for women in motorsports and STEM programs worldwide. With 4,500 women from more than 70 countries already engaged in its global community, Racing Women, le ...