Core Insights - SEGG Media has appointed Daniel Bailey, Co-Founder and CEO of Veloce Media Group, to its Board of Directors as part of its acquisition strategy to enhance revenue growth in the sports and digital media sector [1][2] Acquisition Details - SEGG Media acquired a majority interest in Veloce Media Group at an enterprise value of approximately $61 million (£45 million), structured as a combination of cash and SEGG Media stock at $10 per share [6] - Veloce reported approximately $17.5 million (£12.8 million) in revenue for its most recent fiscal year and generates over 500 million monthly digital views across its ecosystem [6] Strategic Focus - Bailey's leadership at Veloce has established a diversified commercial ecosystem, including partnerships with major brands like McLaren, Visa, Microsoft, Hilton, and LEGO [3] - The acquisition is expected to enhance SEGG Media's ability to consolidate operating results, expand internationally, and accelerate top-line growth [7] Board Contributions - As a board member, Bailey will provide expertise in digital audience monetization, brand partnerships, international expansion, and scalable media execution, which are critical to SEGG's growth strategy for 2026 [4] - The appointment reflects SEGG Media's commitment to aligning operational leadership with governance, ensuring strategic continuity and enhancing integration and growth capabilities [5] Market Positioning - SEGG Media operates a portfolio of digital assets focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, aiming to redefine audience interaction with content [8]

Core Viewpoint - SEGG Media has finalized terms to acquire a majority interest in Veloce Media Group, a rapidly growing platform at the intersection of sports, gaming, and digital media, with the transaction set to close on February 17, 2026 [1][2]. Acquisition Details - The acquisition values Veloce at approximately $61 million (£45 million) and is expected to generate over $20 million in additional annual revenue starting in Q1 2026 [2]. - The deal will be executed through a combination of cash and SEGG Media common shares priced at $10 per share, marking a significant shift for SEGG Media and its shareholders [3][11]. Strategic Importance - The acquisition is seen as a foundational move for SEGG Media, aligning with its strategy to acquire cash-generating, media-driven sports assets that can scale across various revenue streams [2][9]. - Veloce's recent acquisition of Quadrant, co-founded by Formula 1 Champion Lando Norris, enhances its portfolio and revenue generation capabilities [4]. Leadership Insights - Veloce's leadership emphasizes the potential for strong shareholder value creation through the partnership with SEGG Media, highlighting the alignment of management teams and strategic visions [5][6]. - The combined strengths of SEGG Media's market access and Veloce's established brands and revenue models are expected to facilitate accelerated growth [7][10]. Financial Performance - Veloce reported $17.5 million (£12.8 million) in revenue for its latest financial period, with a diverse revenue stream across digital content, esports, and brand partnerships [8]. - The integration of Veloce's business is anticipated to position SEGG Media to capitalize on the growing global demand in sports, media, gaming, and digital entertainment [9].

Core Insights - Anthropic and Atlassian Williams F1 Team have announced a multi-year partnership, designating Claude as the team's Official Thinking Partner [1] - Claude will be integrated throughout the Williams organization to enhance race strategy, car development, and operations, especially during significant regulatory changes in Formula 1 [2] - The partnership aims to leverage Claude's advanced AI capabilities to improve decision-making and performance under pressure [3] Company Overview - Atlassian Williams F1 Team is a historic Formula 1 team, founded in 1977, with a record of nine Constructors' Championships and seven Drivers' Championships, making it one of the most successful teams in F1 history [7] - The team is known for its ingenuity and innovation, focusing on maximizing performance through meticulous attention to detail [4] Partnership Details - Claude's branding will be featured on the FW48 cars, drivers, and team kit, starting with the 2026 livery reveal on February 3 [5] - The partnership is expected to demonstrate the value of AI in high-stakes environments, combining human talent with advanced AI models [6][9] - Team Principal James Vowles expressed enthusiasm for the partnership, highlighting the potential for success through collaboration with Anthropic [6]

Core Insights - BNY and Atlassian Williams F1 Team have announced a long-term partnership focused on performance and innovation [1][2] - BNY will support Williams, a historically successful Formula 1 team, as it aims to win again under new regulations [2][3] - The partnership aims to connect the finance world with the excitement of racing, leveraging Formula 1's global audience [4] Company Overview - BNY operates in over 100 global markets, helping organizations with investment, trading, and transactions [2] - As of December 31, 2025, BNY oversees $59.3 trillion in assets under custody and/or administration and $2.2 trillion in assets under management [8] - BNY serves over 90% of Fortune 100 companies and nearly all top 100 banks globally [8] Team Overview - Atlassian Williams F1 Team has won nine Constructors' World Championships and seven Drivers' World Championships, making it one of the most successful teams in Formula 1 history [2][7] - Founded in 1977, the team is based in Grove, Oxfordshire, and continues to focus on engineering excellence and fan engagement [7] Partnership Details - BNY branding will be featured prominently on the Williams FW48 car and team kit during the 2026 season [5] - The partnership will create opportunities for BNY to engage with clients and the financial community during the 24-race season [4][6] - Both organizations emphasize a commitment to innovation and long-term success [6]

DENVER, Jan. 23, 2026 (GLOBE NEWSWIRE) -- McLaren Racing today announced a partnership that will see ONEflight International become the McLaren Mastercard Formula 1 Team’s Official Private Aviation Partner. The multi-year collaboration brings together two world-class brands defined by precision performance, innovation, and an uncompromising commitment to excellence. Founded in 2010, ONEflight is a global aviation company providing members with seamless access to a worldwide network of private aircraft. As O ...

In Formula 1, the action off the track is often as exciting as the racing on it. Here are 13 figures to know about the massive business behind the world’s most popular motorsport. https://t.co/D60w1jQVGY (Photo: Bryn Lennon/Formula 1 via Getty Images) https://t.co/ZKr3MS3XlA ...

What Formula 1’s Sponsorship Boom Mean’s For The Future Of Motorsport https://t.co/Dzw8L7SBEf ...

Overview - Formula 1's off-track activities are as captivating as the races themselves [1] - The report highlights 13 key figures that define the extensive business operations behind Formula 1 [1] Business Scale - Formula 1 is recognized as the world's most popular motorsport [1]

Core Insights - SEGG Media Corporation congratulates Lando Norris for winning his first Formula 1 World Championship at the 2025 Abu Dhabi Grand Prix, which enhances the visibility and momentum of Quadrant, the motorsport and gaming brand co-founded by Norris [1] Investment and Strategic Partnerships - SEGG Media's strategic investment in Veloce Media Group, which acquired Quadrant, positions the company within a rapidly growing ecosystem in sports, gaming, and digital media, with a call option to acquire a majority stake in the future [2] - Quadrant's growth is supported by partnerships with major global brands such as LEGO, Hilton, and Microsoft, and Norris' championship win is expected to elevate the brand further [3] Leadership Statements - Marc Bircham, Chairman of SEGG Media, emphasized that Norris' victory is a significant moment that accelerates the growth of Quadrant and Veloce, aligning with the company's investment strategy at the intersection of sports, content, gaming, and culture [4] - Daniel Bailey, CEO of Veloce Media Group, highlighted the remarkable year for Quadrant, noting the close collaboration with Norris and the brand's rapid growth [4] Brand Development - Quadrant launched a new apparel collection in honor of Norris' championship win, which has energized its community and solidified its position in the motorsport apparel market [4] Future Outlook - With Veloce's continued expansion in racing, esports, and athlete-led media, Norris' world title is seen as a strong catalyst for future growth, with SEGG Media anticipating a significant year in 2026 [5]

Core Insights - Formula One Group (FWONK) has remained flat year-to-date and has been on a downward trend since October [1] - The company is transitioning to become a pure-play motorsport entity, which may increase its attractiveness to investors as it spins off non-motorsport segments [1] Company Overview - FWONK is focusing on small-cap to mid-cap companies and foreign equities, particularly in the Nordic market [1] - The analysis includes both established players and emerging growth leaders across various industries [1] Investment Focus - The company is delivering in-depth research on firms with strong potential for long-term expansion, including U.S. growth companies [1]