Core Points - The article discusses the establishment of two international standards led by China in the online tourism and exhibition sectors, marking a shift from being a follower to a leader in international standards [1][7] - The standards aim to address long-standing issues in the online travel booking industry, such as unclear service standards, data privacy concerns, and complex cancellation policies [1][4] Group 1: Online Tourism Standards - The ISO 9468:2025 standard focuses on the entire service process of online accommodation booking, introducing ten innovative measures including the prohibition of bundled consumption and mandatory accessibility services [1][2] - The standard emphasizes the need for clear communication of cancellation policies to enhance user experience and reduce disputes [2][4] - It also suggests that platforms should ensure transparency in pricing and avoid hidden charges, thereby protecting user rights and reducing involuntary consumption disputes [2][3] Group 2: Accessibility and User Rights - The standards include a checklist of key accessibility features to ensure that services are available to all users, including the elderly and disabled [3][4] - They advocate for the provision of booking information in various formats (text, audio, Braille) to cater to diverse user needs [3][5] - The standards aim to create a stable dispute resolution mechanism and enhance consumer rights protection, thereby improving the international competitiveness of Chinese platforms [3][7] Group 3: Exhibition Standards - The second standard, ISO 25639-1:2025, addresses the lack of unified terminology in the exhibition industry, particularly in the context of digital transformation [5][6] - It introduces 39 new digital-related terms to facilitate better communication and collaboration across borders [5][6] - The establishment of these standards is seen as a way to reduce transaction barriers and enhance the efficiency of global tourism and exhibition activities [7][8] Group 4: Industry Impact - The introduction of these standards is expected to help Chinese companies better integrate into the global market and promote fair competition under unified rules [8] - They are anticipated to enhance user trust and promote responsible practices within the industry, contributing to sustainable development [5][8] - The standards are also viewed as a means to lower cross-border transaction costs and facilitate international tourism service trade [7][8]