TikTok 美国业务变动的影响 - 广告商对 TikTok 美国（Tick Tock America）的未来持观望态度，等待用户基数、参与度和广告效果的进一步明确 [2] - 如果 TikTok 美国的用户参与度和广告效果依旧良好，广告预算将会转移到该平台；反之，Meta 和 Alphabet 等平台可能会迎来短期繁荣 [3] - 全球性公司可能会因为需要针对美国市场单独投放广告，而面临效率问题，因为目前它们可以在单一平台上实现全球覆盖 [4] - 主要广告商的全球联合业务计划可能受到影响，因为这些计划通常会保证在多个地区的广告支出 [4][5] - 广告商担心需要登录多个平台进行购买、衡量和优化，这增加了操作的复杂性 [5] - 中小企业 (SMB) 可能更依赖 TikTok 或 Amazon 等平台，但如果效果不佳，资金可能会流向 Meta 和 Google 等平台 [6] - 算法的改变不是主要问题，广告商更关心广告效果，如每次展示成本 (CPM)、每次点击成本 (CPC) 或每次销售成本 (CPS) 是否能保持 [7][8] - 如果全球品牌认为 TikTok 新的所有权结构未能解决品牌安全问题，他们会对此感到担忧 [10] Meta 在欧洲市场面临的挑战 - 欧盟 (EU) 和英国 (UK) 地区更严格的广告法规对 Meta 构成了挑战 [13][14] - Meta 在欧盟推出了无广告订阅服务，但用户是否广泛采用尚无公开数据，价格下降可能表明最初的采用率并不高 [13][14] - 由于英国政府采取与欧盟类似的严格规定，英国 75% 的广告投资正在转向中东和北非地区 (MENA)，而欧盟的这一比例为 36% [15][16] - 在美国，Meta 有机会获得市场份额，但在英国，Meta 可能会失去市场份额 [16]

Do we know if this deal will address those concerns. We'll keep, for instance, our data and our our information safe. Here's what the administration has said at this point.A senior White House official has explained that the way that the algorithm is going to work is that they're saying that China has essentially agreed to export a copy. That's a big concession by the way on the Chinese part. If that comes to be what we see happen, that algorithm will be trained, retrained with US user data.An algorithm is ...

Bite Dance, which is the parent company of Tik Tok, its most recent valuation exceeds $300 billion dollar. This is a 14 billion deal for the US division of Tik Tok. What do you think.>> It's pretty shocking. I mean, if you just want to kind of take a look, five years ago, the president signed an executive order to ban Tik Tok. And so, here we are five years later, and you would think that this is a company that would be worth a whole heck of a lot more.They probably have four or five times the revenue that ...

If I could make it 100% MAGA, I would. Now that uh Americans will have operational control, do you want to see the algorithm suggest more MAGA related content. Prioritize.I always like MAGA related. If I could, I'd make it 100% MAGA related. I It's actually a good question, but I would. Yeah, if if I could make it 100% MAGA, I would.But it's not going to work out that way, unfortunately. No, everyone's going to be treated fairly. Every group, every every uh philosophy, every policy will be treated very fair ...

Let's talk about Larry and David Ellison. They're making massive media moves both in legacy and social media. Let's talk about the legacy stuff first.Paramount Sky Dance merger is basically a month old and already CEO David Ellison, that's Larry Ellison's son, is looking to acquire Warner Brothers Discovery. As you probably know, they're run by David Zazlov. They own CNN, HBO, DC Comics, Discovery, a bunch of other brands.And that would put the Ellison's in charge of not just CBS News, which owns 60 Minutes ...

Algorithms must be disclosed and you must have the option given to you upfront to switch your algorithm. There should be a B ya, bring your own algorithm. There should be an algorithm store.If you could say, I want one that just gives me a chronological feat. I want one that is from the highest quality sources. And then you should be required to show what the default algorithm is doing.And if you don't do that, I think you should lose your section 230 because an algorithm is more powerful than an editor at ...

Your LinkedIn posts aren’t performing well because you're playing by outdated rules. Follow these tips about how the algorithm has been updated to get back to success on LinkedIn. https://t.co/lJH9TITb3v https://t.co/VxiU6TDpWR ...

Media Landscape & Political Influence - Right-wing entities are consolidating power over media outlets, including local TV stations and potentially TikTok [1] - The previous administration's threats of lawsuits against major networks have created a chilling effect on reporting, leading to increased caution in airing controversial stories [2] - Republican figures are strategically acquiring media properties, potentially influencing news coverage and shaping public opinion [3][4] Social Media & Younger Voters - Social media platforms like TikTok and X are primary news sources for younger voters [5][6] - Algorithms on these platforms can be manipulated to influence how people think and feel [6][7] - Concerns exist that pro-Trump or progovernment forces may control these platforms, potentially shaping the information environment for younger audiences [5] Data Security & National Security - There are concerns about foreign governments, specifically the Chinese government, controlling platforms like TikTok and using them to collect data and influence public opinion [7] - The potential for manipulation through algorithms poses a risk to free thought and national security [6][7]

President Trump planning to sign an executive order this week supporting a deal that keeps Tik Tok operating in the US under a new Americanled joint venture overseen by Oracle. Joining us right now is Kevin Mayer. He's Candle Media's co-CEO.He was also the former CEO of Tik Tok. Uh was a senior executive of course at Disney. And so there is so much to talk to you about.I can't even get over all the headlines. But let's start with Tik Tok. Uh you lived inside Tik Tok uh for uh a hot minute or so.Maybe a litt ...

Under the terms of this deal, Tik Tok will be owned by a majority of American investors and controlled by a board of directors with extensive national security and cyber security credentials. In partnership with the US government, Oracle will serve as Tik Tok's trusted security provider and they will independently monitor the safety and data security of all US user data on Tik Tok's platform. Americans data will be stored uh securely in the United States without access from China. All US user data will be s ...