Core Viewpoint - The development of the ice and snow economy in Shenyang is showing positive progress, with a solid market foundation and optimistic business expectations among enterprises [1][2]. Group 1: Business Confidence - The "Action Plan for Promoting High-Quality Development of the Ice and Snow Economy in Shenyang (2025-2027)" has been officially released, enhancing the brand image of Shenyang as a winter tourism destination [2]. - 42.9% of surveyed enterprises expect stable revenue growth during the 2024-2025 ice and snow season, while 42.8% anticipate a year-on-year increase of over 10% in average spending per customer [2]. - 71.4% of enterprises believe that the number of consumers and revenue for the 2025-2026 ice and snow season will either increase or remain stable, indicating overall strong confidence [2]. Group 2: Consumer Trends - The consumer structure for ice and snow activities in Shenyang is characterized by a spindle shape, with 39.7% being low-frequency participants and 19.8% high-frequency participants, indicating a focus on experiential consumption [3]. - There is a preference for the "ice and snow+" model, with 51.5% of respondents favoring traditional sports and 35.4% preferring combined experiences like "ice and snow + hot springs + food" [3]. - 47.5% of respondents plan to maintain their participation frequency, while 60.9% have a stable budget, suggesting that growth will rely more on deepening engagement with existing customers [3]. Group 3: Challenges to Address - High participation costs are a barrier, with 34.6% of respondents citing expensive equipment and 60.0% of non-participants indicating high economic costs as a primary reason for not participating [4]. - There is a need for improved supporting facilities, as 34.6% of respondents reported that transportation connections need optimization, and 30.1% noted that visitor flow affects their experience [4]. - A significant portion of non-participants (73.3%) lack knowledge about ice and snow activities, indicating a need to activate market potential [4]. Group 4: Recommendations for Improvement - Suggestions to enhance ice and snow consumption include establishing a cost optimization system, increasing policy subsidies, and encouraging enterprises to offer high-value products [5]. - Improving supporting service systems is essential, such as enhancing transportation connections and managing visitor flow to reduce wait times [6]. - Creating a friendly consumption environment through interest cultivation, skill promotion, and safety measures is crucial for increasing public participation [6].

Core Viewpoint - The 20th Shennongjia Ice and Snow Season has officially launched, showcasing the region's potential for winter tourism and the development of the ice and snow economy, driven by various promotional measures and unique experiences [1][3]. Group 1: Economic Impact - Shennongjia's winter tourist numbers have seen double-digit growth for three consecutive years, with 589,000 visitors recorded last year during the ice and snow season, representing a 59.3% year-on-year increase [3]. - The development of the ice and snow economy has transformed Shennongjia from a summer tourism destination into a winter hotspot, breaking seasonal tourism limitations [3]. - The surrounding areas are experiencing growth in dining, accommodation, and related services, driven by the popularity of the ski resort [3]. Group 2: Infrastructure and Investment - The Shennongjia International Ski Resort plans to invest nearly 500 million yuan for upgrades next year, including the construction of a comprehensive service hall and extending ski trails to enhance visitor experience [3][5]. - The average length of ski trails is expected to exceed one kilometer, promoting an immersive skiing experience [3]. Group 3: Industry Trends - The rise of the ice and snow economy in southern China is part of a broader trend, with the ice and snow industry projected to exceed one trillion yuan by 2025 [5]. - The region is focusing on high-standard upgrades to ski resorts to attract international events and professional athletes, thereby enhancing its appeal to skiing enthusiasts [5]. - Continued innovation in ice and snow festival activities and the "ice and snow +" model aims to extend visitor stays and increase overall consumption levels [5].