Core Insights - The central government emphasizes boosting consumption and developing service-oriented consumption, with home appliances being a significant part of this trend [1] - Suning.com is accelerating its retail innovation and scene upgrades through the "818 Fueling Life Festival," with new store openings and celebrations across the country [1][5] Group 1: Store Developments - Suning's first Max store in Shanxi will open on August 15, covering over 40,000 square meters and featuring over 200 home appliance and 3C brands, making it the largest and most comprehensive "home consumption" experience center in the area [1][3] - The overall layout of the stores focuses on three main areas: Suning Tech, Suning Private Home, and Suning Friend, integrating technology displays, immersive experiences, and social interactions [3] Group 2: Product Offerings and Promotions - The store will showcase high-end brands like Hisense, Samsung, Toshiba, and Little Swan, providing customers with high-quality and cost-effective renewal experiences through bundled offers and customized models [3][5] - During the "818 Fueling Life Festival," Suning will promote new technology products and host over a thousand interactive experiences, brand tasting events, and night markets to enhance customer engagement [5] Group 3: Strategic Expansion - Suning is accelerating the expansion of its Home stores, which range from 1,000 to 2,000 square meters, focusing on quality-price ratio and customized products to meet diverse needs in lower-tier markets [5][7] - The company aims to implement a "big and small" development strategy, with large stores serving as flagship locations and small stores focusing on community and county-level markets, enhancing the overall retail network [7]