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高温催生空调抢购潮,聊城一商场日销翻3倍
Qi Lu Wan Bao Wang· 2025-07-11 02:23
齐鲁晚报.齐鲁壹点陶春燕闫修晨 连日来,持续40℃左右的高温天气将聊城带入了"炙烤"模式,体感温度频频上升,市民对"清凉"的渴望尤为热烈,这股滚滚热浪直接点 燃了防暑降温电器的销售烈火。 路静称,今年空调销售高峰期较往年略晚,但持续时间可能会更长。自6月中旬进入旺季以来,受持续高温预警影响,结合风扇、冰箱 等清凉家电的同步热销,这股消费热潮预计将延续至八月初。商场已联合厂商提前进行充足货源储备,确保供应无忧。 7月10日,记者从聊城百大三联商场相关负责人处得知,近期商场内空调日销售量呈现爆发式增长,飙升至日常水平的3倍以上。且消费 趋势、服务需求呈现出显著新变化。 上午十点,热浪威力初显,位于聊城主城区的百大三联商场四楼空调销售区便已经忙碌起来,顾客们围着展台仔细挑选,销售顾问们应 答不歇,耐心讲解产品细节和活动政策,帮助每一位顾客选到心仪的空调,商场经理路静称,周末休息日的时候顾客人数还会明显增 多。 此外,路静介绍,购买群体结构也发生了转变。前期新房装修"一家多件"的采购模式让位于以旧换新为主的客户群。老旧空调的故障率 高、能耗过大或功能落伍,成为驱动消费者换新的主要因素。 面对"国补"抢券难、投放量少的 ...
出实招见实效,陕西消费市场“热气腾腾”
Shan Xi Ri Bao· 2025-07-11 00:22
Core Insights - The article emphasizes the importance of boosting consumption to expand domestic demand and strengthen the domestic circulation, with Shaanxi province actively implementing consumption-boosting initiatives in response to national strategies [1] Group 1: Consumption Growth Data - From January to May, Shaanxi's retail sales of consumer goods increased by 6.2% year-on-year, building on last year's rapid growth, with commodity retail sales up by 6.3% and catering revenue up by 5.9% [1] - Eight cities, including Tongchuan, Baoji, and Xianyang, achieved double-digit growth in retail sales of consumer goods [1] - Specific categories such as grain and oil, tobacco and alcohol, and cultural office supplies saw year-on-year growth of 15.9%, 7.2%, and 6.3% respectively [1] Group 2: Impact of Trade-in Policies - The trade-in policy has been a significant driver of consumption upgrades, continuously releasing policy dividends and injecting momentum into economic growth [1] - In the first half of the year, the sales revenue of Shaanxi Suning increased by 40% year-on-year, with store foot traffic up by 45%, attributed to various subsidies [2] - The sales of new energy vehicles in Shaanxi saw a year-on-year increase of 18.5% in the first five months, fueled by ongoing automotive consumption subsidies [2] Group 3: Financial Support and Policy Implementation - Shaanxi secured 7.4 billion yuan in national subsidy funds to support the trade-in policy, implementing a combination of strategies including policy stacking, category expansion, service optimization, market regulation, and promotional guidance [3] - As of June 18, Shaanxi's trade-in program facilitated the exchange of 737.77 million items, with 5.845 billion yuan in funds applied for, driving a total consumption of 48.675 billion yuan, resulting in a leverage ratio of 8.33 [4] Group 4: Innovative Consumer Experiences - Shaanxi's commercial institutions are innovating shopping experiences, enhancing service offerings, and creating diverse and personalized experiences for consumers [4] - The Seg International Shopping Center in Xi'an introduced an immersive shopping experience with activities like bird performances and interactive elements, aiming to attract consumers through engaging experiences [4] - New types of shopping districts are emerging, integrating tourism and commerce to provide enhanced consumer experiences, supported by various promotional measures [5] Group 5: Future Consumption Strategies - Shaanxi plans to continue optimizing consumption policies and innovating consumption models in the second half of the year to further tap into consumption potential [5] - Collaborative efforts with local governments, cultural tourism enterprises, and financial institutions are being made to promote high-quality service consumption and organize large-scale cultural events [5]
清凉经济乘“热”而上 苏宁易购制冷家电旺销
Zhong Jin Zai Xian· 2025-07-10 09:34
近期,全国多地持续高温,局部地区气温逼近40℃,空调、风扇、制冰产品等清凉家电销量大幅增长。 在苏宁易购Suning Max、Suning Pro等门店,搭载了黑科技、健康智能、绿色节能的新趋势清凉家电成 为消费者选购新宠。 苏宁易购相关负责人介绍,消费者对空调等清凉家电的需求正从"单纯制冷"向"健康节能"升级。6月下 旬以来,新一级能效空调销售同比增长82%,新风空调销售同比增长116%。在南京新街口Suning Max 店,消费者胡女士带母亲换新空调,"家里老空调好多年了,妈妈说吹得不舒服,带她来换一台无风感 空调。"母亲对此很满意,"新空调还是新一级能效的,一天能省好几度电!" 另一方面,"智能"也是消费者选购空调的重要考量因素。在成都天府立交Suning Max店,吴先生为新家 选购了一台法迪欧狮子座空调,该款空调支持语音控制与APP远程预约,"在下班路上能提前打开空 调,到家就能享受清凉!"据介绍,5000元以上价位段的空调产品中,带有AI等智能功能的机型销量占 比达62%。苏宁易购清凉节期间,门店还陆续上新能感知环境智能控温的AI空调、无外机的嵌入式厨 房空调、适应67℃以上高温的耐热空调等数十款 ...
税收数据显示青海重点领域设备更新提速
国家税务总局青海省税务局税收数据显示,去年5月—今年5月,大规模设备更新政策实施重点领域经营 主体设备更新加快,生产稳中有升;消费品以旧换新政策落地见效明显,消费市场信心稳步增强。 增值税发票数据显示,去年5月—今年5月,青海省家电产品消费"升温",冰箱等日用家电零售业、电视 机等家用视听设备零售业开票销售收入同比分别增长1.1倍、36.6%;家居产品特别是智能家居产品消费 走高,家具、卫生洁具零售业开票销售收入同比分别增长55.4%、27.1%,其中扫地机器人等智能家电 开票销售收入同比增长3.9倍;汽车以旧换新需求持续释放,全省新车零售开票销售金额同比增长 11.8%。消费品以旧换新政策带动一年来全省零售业开票销售收入同比增长4.8%,快于全省平均增速9.7 个百分点,消费促进经济内循环和实现高质量发展的重要引擎作用不断显现。(林浩索南尼玛韩世峰) 增值税发票数据显示:去年5月—今年5月,青海省有色、钢铁行业采购机械设备取得发票金额同比分别 增长2.8倍、92.1%;信息传输软件和信息技术服务业、科学研究和技术服务业采购设备取得发票金额同 比分别增长14.9%、36.4%;农林牧渔业采购农机设备取得发票金 ...
各地频出“妙招” 带活“避暑经济”
炎炎夏日、暑期临近,记者走访看到,景区依托生态、文化等资源因地制宜发展特色避暑游,防暑消夏 产品在政策红利助推下广受欢迎,城镇以商文旅融合拓展夜间多元业态……各地频出"妙招",不断激发 消费潜力,有力带活"避暑经济"。 挖掘资源打造"避暑胜地" 近日,位于吉林省白山市的长白山华美胜地度假区开启夏季运营,得天独厚的生态资源,吸引大批游客 来此避暑休闲,打卡滑雪场的"22℃夏天"。 "这个暑期度假区客流量预计超30万人次。"长白山华美胜地度假区市场推广部负责人类雁文说。 吉林长白山的森林康养、浙江东海之滨的观海纳凉、内蒙古呼伦贝尔的草原自驾、云南曲靖的乡村旅 居……近年来,得益于广阔的疆域和多样的地理气候,我国避暑游目的地类型持续拓展,热度不断攀 升。 相关平台数据显示,亲子游、大学生出游是这个暑期的主力出游人群。西北、东北等区域成为避暑游首 选目的地,酒店预订增幅位居前列。 眼下,高温天气叠加政策红利助推,带动消暑类家电走俏,催热"清凉消费"。 在重庆忠县各大商超,空调、风扇等产品进入销售旺季,加上各种补贴政策带来的效应,购买相关家电 的顾客逐渐增多。"这款空调加上国补,能省2000多元,现在购买感觉非常合适。 ...
局地销售暴增超900%,连续高温带火空调换新消费
Zhong Jin Zai Xian· 2025-07-03 11:48
"这周末快40度了,空调能提前送货安装吗?"家住江苏省南京市的秦女士即将入住新房,在苏宁易购购 买的2台空调原计划7月中旬才送货安装,而提前到来的高温让她措手不及,只能求助于专属"蓝朋友"。 苏宁易购家电管家王娇娇第一时间沟通协调物流仓库及帮客工程师,第二天即完成了两台空调的送货及 安装调试。"最近一周到店选购空调的顾客比之前多了一倍还不止,通过门店仓库联动,今天下单明天 就能送货,最快24小时就能让顾客用上空调,V4、V5会员还可获得一次空调免费清洗服务。"王娇娇 说。 7月2日,国家疾病预防控制局联合中国气象局发布首个全国高温健康风险预警,多地亮起代表"极高风 险"的红色警报。未来一周,华北南部、黄淮至江南、华南的大部地区都将体验"蒸桑拿",山东、河 南、安徽、江苏、湖北、浙江等地还可能出现40℃及以上的酷热天气。多地夜间最低气温仍达30℃左 右,形成全天候的高温"围攻"之势。 持续高温点燃清凉家电消费,空调换新、清洗需求加速释放。苏宁易购清凉节推出爆款空调一口价,叠 加国补、厂补、苏宁补多重优惠后至高立省50%,其中1.5匹一级能效变频空调低至1599元,3匹客厅风 管机低至3999元。以旧换新单台空调 ...
中国大陆市场关店收缩,日本家居一哥怎么了?
3 6 Ke· 2025-07-02 07:55
Core Viewpoint - NITORI, Japan's largest home goods chain, initially planned to expand aggressively in mainland China but has since shifted to a contraction strategy, closing numerous stores within a year, raising questions about its market judgment and operational strategy [2][8]. Group 1: Financial Performance - For the fiscal year 2024, NITORI reported sales of 928.9 billion yen (approximately 45.91 billion RMB), a year-on-year increase of 3.7%, but operating profit decreased by 5.8% to 120.3 billion yen (approximately 5.95 billion RMB), and net profit fell by 11.1% to 76.89 billion yen (approximately 3.8 billion RMB) [2]. - The company's pure sales from its brand business reached 821 billion yen (approximately 40.58 billion RMB), reflecting a 4.5% year-on-year growth, indicating overall performance was subpar with two consecutive years of revenue growth but profit decline [2][4]. Group 2: Market Structure and Strategy - The sales structure shows that physical stores accounted for 76.6% of total sales, a decrease of 2.5 percentage points, while online sales and overseas markets saw increases, highlighting significant growth in online and international business despite volatility in the mainland China market [3][4]. - NITORI's international expansion strategy includes opening 54 new stores overseas in the fiscal year 2024, with 23 of those in mainland China, indicating a focus on international growth despite domestic challenges [8][9]. Group 3: Operational Adjustments - NITORI plans to adjust its store opening strategy in mainland China, aiming for a more rational approach by focusing on smaller, high-yield locations and enhancing product offerings to improve sales per square meter [11][12]. - The company is also revising its supply chain management to reduce costs and improve efficiency, indicating a proactive approach to adapt to changing market conditions [11][12]. Group 4: Competitive Landscape - NITORI's performance is contrasted with that of MUJI, which has seen significant growth in health and beauty product sales, suggesting that NITORI may be lagging in product innovation and market appeal [15][16]. - The company is entering the saturated home appliance market, which poses risks given the lack of growth potential in this sector, highlighting a strategic shift that may not align with market trends [18][19]. Group 5: Digital Transformation - NITORI is focusing on enhancing its internal IT systems to support operational efficiency, with plans to increase its IT workforce and improve digital capabilities, reflecting a commitment to modernizing its business processes [21][23]. - The company emphasizes the importance of cultivating a skilled workforce capable of leveraging digital tools, which is crucial for achieving long-term strategic goals [24][26].
“港车北上”两周年:285万辆次的选择与大湾区融合展望
Nan Fang Du Shi Bao· 2025-07-01 04:26
"2017年,我在中山买了房子,以前要花3个多小时才能从香港的家回到中山的家。"金桥司徒邝(南 沙)联营律师事务所副主任、律师陈永良记得,首次自驾"北上"是在2023年11月,"那年,得知港车可 以'北上'后,我便马上申请了。" 来自香港的陈永良是一名粤港澳大湾区律师,在中山购置了房子,"以前花3个多小时才能从香港的家回 到中山的家,自从'港车北上'政策实施后,两个小时内就到了。" 7月1日,他告诉南都、N视频记者,至今已自驾"北上"近20次,每次都会顺路购物再回香港,比较省 钱,"我有朋友还因为这个政策,决定在广东买房"。 2023年7月1日0时9分,在港珠澳大桥珠海公路口岸,一辆车牌号为LL7999的香港机动车,经查验后驶 入珠海,"港车北上"政策自此宣告落地。 一行满载往返,一车周游八方。"港车北上"政策实施两周年之际,港珠澳大桥的香港单牌车通行突破了 285万辆次。香港居民驾车经港珠澳大桥"北上"旅游观光、休闲消费已成为潮流,还带动了投资创业。 从"澳车北上"到"港车北上",再到即将推出的"粤车南下",粤港澳大湾区的互联互通与融合发展正在提 速。 催生"北上购物"现象 他告诉南都记者,至今已自驾"北上 ...
从修电器到管全家,苏宁易购重新定义家庭服务
Zhong Jin Zai Xian· 2025-06-30 08:14
由中国商业联合会指导、中国家用电器服务维修协会主办的2025中国家电服务业发展大会近日在上海召 开。苏宁易购集团售后运营中心总裁于杰受邀参加大会,并做题为《未来家庭:全场景服务体验重构》 的演讲,首次系统阐述了苏宁帮客"引领未来家庭服务生态重构"的核心能力与创新成果。 通过服务平台,苏宁帮客链接资源、共建生态。为此,苏宁帮客首创"共享工程师"机制,有效激活技术 工人资源,提升综合性网点能力,从单点响应到全域协同,实现服务网络的全方位覆盖。苏宁帮客与家 电品牌商、电商平台、家居、家政、新能源车企等在内的上千家生态伙伴达成深度合作,共同为消费者 提供一站式解决方案。 作为"家庭全场景一站式服务平台",苏宁帮客不断升级服务承诺,为用户创造超越期待的体验。率先推 出并切实履行"30分钟极速响应"、"上门前必电联"、"100%按约上门"、"上门服务全程可视"、"服务过 程实时可查"、"服务评价公开透明"以及"180天售后质保"等承诺,让消费者"看得见、有保障、更安 心"。 能力拓展的背后是技术的支撑。依托自主研发的"鲲鹏服务系统",苏宁帮客实现订单全流程数字化、智 能化管控。通过智能算法派工、最优路径规划、AI智能电联 ...
高温“催热”清凉消费 京津冀地区空调销量飙升
Zhong Jin Zai Xian· 2025-06-27 04:31
在消费者关心的价格方面,苏宁易购清凉节推出爆款清凉家电一口价,叠加国补、厂补、苏宁补多重优 惠后至高立省50%,其中1.5匹一级能效变频空调低至1599元,3匹客厅风管机低至3999元,更有遥控循 环扇169元起。同时,消费者还可线上领取760元清凉补贴券,叠加国补优惠后下单更划算。更有买空调 送风扇、互动抽奖免费送空调等多重福利,让消费者得实惠、更超值。值得一提的是,苏宁易购还针对 旧家电推出"回收提价计划",以空调为例,单台旧机最高回收价格达460元,远高于行业平均水平,还 可享受免费拆机、拖旧和新机安装服务。 近日,全国多地进入高温时刻,特别是华北、东北、内蒙古东部和新疆地区经历持续高温,多地出现 35℃以上的高温天气,局地达40℃以上。高温天气带动空调等清凉家电销量快速攀升,苏宁易购数据显 示,6月20日以来,北京、天津、河北三地空调销售同比增长68%、83%、65%。相关负责人指出,今年 空调消费旺季已全面开启,安装服务需求将在7月和8月快速爬坡进入高峰阶段。 为进一步满足消费者清凉家电需求,即日起至7月6日,苏宁易购联合美的、格力、海尔、海信、日立、 大金、长虹、三菱等头部品牌加码"清凉节",率先 ...