一证一品同标

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农药新政明年将落地
Zhong Guo Hua Gong Bao· 2025-08-12 00:55
Core Viewpoint - The recent announcement by the Ministry of Agriculture and Rural Affairs regarding the significant revision of pesticide label management is set to fundamentally reshape the responsibility chain and brand management logic within the pesticide industry, effective from January 1, 2026 [1] Industry Summary - The new regulation mandates that pesticide products with the same registration number must display the same trademark, and products processed or repackaged by a third party cannot use the contractor's trademark, establishing a "one registration, one product, same label" standard [1][4] - The revision addresses challenges such as the difficulty in tracing the original active ingredients used in pesticide products and the sale of the same product under different trademarks, promoting a healthier and sustainable development of the pesticide industry [1][2] Company Impact - Leading companies in the pesticide sector view the new regulation as beneficial, as it is expected to create a clearer market environment, leading to consolidation and branding within the industry [2][3] - Companies with strong registration credentials are likely to benefit, while smaller firms with weaker technology and incomplete certifications may face accelerated elimination from the market [2][3] - The new standards align with companies' long-term strategies to build competitive barriers through product quality optimization and safety performance enhancement, fostering brand recognition and market influence [3]
“一证一品同标”农药新政落地 将彻底改变农药行业游戏规则
Zhong Guo Hua Gong Bao· 2025-08-08 14:22
Core Viewpoint - The recent announcement by the Ministry of Agriculture and Rural Affairs regarding the significant revision of pesticide label management is set to fundamentally reshape the responsibility chain and brand management logic within the pesticide industry, effective from January 1, 2026 [1] Summary by Relevant Sections Announcement Details - The new regulation mandates that from January 1, 2026, pesticide products with the same registration number must display the same trademark, and products that are processed or repackaged cannot use the trademark of the contractor [1][4] - The principle of "one certificate, one product, one label" is officially changed to "one certificate, one product, same label," which will alter the competitive landscape of the pesticide industry [1] Industry Impact - The revision is expected to enhance pesticide regulation and standardization, helping to combat price competition and prevent illegal practices, thus creating a clearer market environment for legitimate businesses [2] - The market is anticipated to transition from chaotic competition and fragmented operations to a more sustainable, high-quality development path, emphasizing brand recognition and product differentiation [2][3] - Leading pesticide companies are likely to benefit from the new regulations due to their existing registration certificates, while smaller, less technically capable manufacturers may face accelerated elimination from the market [2][3] Company Responses - Companies like Zhongnong Lihua express that the new standards align with their long-term competitive strategies, focusing on product quality, safety, and market influence [3] - The new regulations are seen as a positive development for companies with strong brand recognition and product differentiation, reinforcing their market position [2][3]
“一证一品同标”农药新政落地
Zhong Guo Hua Gong Bao· 2025-08-08 02:44
Core Viewpoint - The recent announcement by the Ministry of Agriculture and Rural Affairs regarding the revision of pesticide labeling regulations is expected to fundamentally reshape the pesticide industry, emphasizing a new standard of "one certificate, one product, same label" which will significantly alter the market dynamics and brand management logic [2][3]. Industry Impact - The new regulations will require that all pesticide products under the same registration number display the same trademark, and products processed or repackaged by third parties cannot use the contractor's trademark. This change aims to address issues such as traceability of active ingredients and the use of different trademarks for the same product [2][6]. - The announcement is seen as a "label revolution" that will enhance regulatory oversight and promote a clearer market environment, potentially leading to a more concentrated and brand-focused pesticide industry [3][4]. - Companies with strong registration credentials are expected to benefit, while smaller firms with weaker technical capabilities may face accelerated elimination from the market [3][4]. Regulatory Details - The new regulations will take effect on January 1, 2026, and will require pesticide formulations to indicate the registration number of the active ingredient and the name of the producing company. This information can be included in a traceable electronic information code [6][7]. - Pesticide products intended for herbicide-resistant crops must specify the applicable crop varieties, and those requiring specific additives must also include relevant information on the label [6][7].