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七天无理由退货政策被滥用
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退货率太高,商家想出绝招防“薅羊毛”:挂上巨型吊牌,就没法穿出门了!但还是被人破解……
Mei Ri Jing Ji Xin Wen· 2025-11-24 12:38
Core Viewpoint - The introduction of oversized tags by merchants aims to combat the high return rates in the apparel industry, which have been exploited by consumers taking advantage of the "seven-day no-reason return" policy [1][5]. Group 1: Oversized Tags Implementation - Merchants have started using oversized tags that are significantly larger than typical tags, with warnings stating "please keep for fitting, no returns if removed" [1]. - Some merchants have even attached locks to zippers, providing the combination only after the consumer confirms receipt of the item [1]. - The cost of producing these oversized tags can be as low as 0.2 yuan each, while the return cost for a 200 yuan garment is approximately 40 yuan, making this strategy financially viable for merchants [5]. Group 2: Impact on Return Rates - After implementing oversized tags, one online store reported a significant drop in malicious return rates from 42% to 18% [5]. - Despite the effectiveness of oversized tags, some consumers have found ways to circumvent the system, such as using clips to keep the tags on the inside of garments [5]. Group 3: Consumer Reactions - Consumer opinions on oversized tags are mixed, with some supporting the merchants' efforts while others argue that high return rates are due to poor product quality, which affects the fitting experience [5]. Group 4: Alternative Tag Concepts - A merchant in Jiangsu created mouse pad tags, which unexpectedly became popular, leading to no returns on those items [6]. - The cost of these mouse pad tags is higher than traditional paper tags, but the merchant chose not to pass the extra cost onto consumers, maintaining a focus on perceived value [6]. Group 5: Expert Opinions - An expert suggests that while oversized tags may provide a temporary solution to high return rates, a long-term strategy is needed to rebuild trust between buyers and sellers [8]. - Recommendations include improving consumer credit ratings on platforms and enhancing service environments to reduce malicious return behaviors [8].