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纪科行:创业不是闪电战,《论持久战》的阶段论帮你熬到反攻时刻
Sou Hu Cai Jing· 2025-09-20 07:19
Core Insights - The essence of entrepreneurship is a "protracted battle" rather than a "lightning war," emphasizing the importance of strategic patience and understanding the competitive landscape [1][20] Group 1: Understanding Competitive Dynamics - Entrepreneurs must assess their "power comparison" before launching, recognizing their strengths and weaknesses against competitors [3][4] - The "three calculations of power comparison" include evaluating one's own capabilities, market capacity, and competitors' shortcomings [4][5] Group 2: Strategic Defense Phase - The primary focus during the defense phase is survival, avoiding premature expansion [6][7] - Entrepreneurs should concentrate on "single-point breakthroughs," cost control, and customer retention to stabilize cash flow [9][10] Group 3: Strategic Stalemate Phase - In the stalemate phase, building barriers is crucial, avoiding price wars and unnecessary competition [10][11] - The "three barrier strategies" include creating product depth, enhancing operational efficiency, and establishing customer trust [12][14] Group 4: Strategic Counterattack Phase - The counterattack phase involves careful expansion, ensuring that growth aligns with existing strengths and market demands [15][16] - Entrepreneurs should focus on category extension, precise channel expansion, and stable team growth to avoid pitfalls [17][18] Group 5: Importance of Strategic Patience - Strategic patience is defined as a calculated persistence based on understanding competitive dynamics and phase strategies [18][20] - Successful companies thrive not through quick wins but through a methodical approach to growth and market positioning [20]