三农服务现代化
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织网 赋能 共生:中和农信探索三农服务现代化的多维布局
Jin Tou Wang· 2025-11-04 10:33
Core Insights - The article discusses how Zhonghe Agricultural Credit is addressing the challenge of empowering millions of small farmers in China through a unique service network that integrates finance, technology, and human elements [1] Group 1: Service Network - Zhonghe Agricultural Credit has established a localized offline service network that directly reaches rural areas, overcoming accessibility challenges for small farmers [2] - The organization has built a team of over 5,800 local "one-stop agricultural service station leaders" who act as both technology disseminators and trust builders, facilitating the adoption of agricultural technologies [2] - This service model has enabled coverage across 23 provinces and over 550 counties, reaching more than 100,000 villages, making inclusive services a reality [2] Group 2: Technological Innovation - The company emphasizes that technology is the core driver for enhancing service efficiency and quality, creating a "digitally supported agricultural service technology platform" [3] - In the financial sector, Zhonghe Agricultural Credit utilizes big data and AI for intelligent risk control, having issued over 180 billion yuan in loans through a comprehensive system that covers the entire process from marketing to post-loan management [3] - The integration of advanced technologies such as autonomous driving for harvesting, drones for pesticide application, and satellite remote sensing is aimed at making agriculture more efficient and sustainable [3] Group 3: Ecosystem Development - Zhonghe Agricultural Credit has successfully broken down barriers between traditional service sectors, creating a collaborative ecosystem that integrates financial services with agricultural production and living services [4] - The platform's ability to provide digital management services to farmers allows for timely financial support, embedding financial services into the agricultural production and living scenarios [4] - This "scenario-based" integration enhances farmers' repayment capabilities and reduces financial risks, fostering a symbiotic relationship between financial support and agricultural production [4] Group 4: Future Outlook - The multi-dimensional approach of Zhonghe Agricultural Credit, through deepening offline networks, driving technological innovation, and integrating business ecosystems, systematically enhances the capacity and efficiency of serving small farmers [5] - The exploration indicates that the modernization of agricultural services involves not only technological upgrades but also profound changes in service concepts, organizational models, and industrial ecosystems [5] - The ongoing development and promotion of this model are expected to inject stronger and more sustainable momentum into the modernization of agriculture and rural areas in China [5]