Core Viewpoint - Norwegian salmon, specifically Atlantic salmon, has become a global culinary favorite due to its unique flavor and appealing orange-red color, with China emerging as a significant growth market for this product [2][3]. Group 1: Market Growth and Export - In the first half of this year, Norway's salmon exports to China doubled compared to the same period last year, making China the largest growth market for Norwegian salmon [3]. - Norway has become the world's largest exporter of salmon, holding nearly half of the global market share [3]. - Salmon accounts for 70% of Norway's total seafood export value, making it a crucial pillar of the Norwegian economy [11]. Group 2: Historical Context and Technological Development - The salmon industry in Norway was small-scale in the 1970s, primarily supplying local communities, but has since evolved significantly [3]. - Norway pioneered salmon farming technology in the 1960s, leading to a dramatic increase in production, with output rising from negligible amounts to over 1 million tons between 1971 and 2011 [6]. - Currently, 70% of global salmon production comes from aquaculture, highlighting the importance of farming techniques in meeting demand [4]. Group 3: Marketing Strategies and International Expansion - In the 1980s, Norway faced a surplus in salmon production, prompting efforts to expand into international markets, particularly Japan, where salmon sushi became popular [8]. - The Norwegian Seafood Council has actively promoted Norwegian salmon in China, establishing partnerships with local supermarkets and launching branding initiatives to enhance product recognition [11]. Group 4: Environmental Concerns - The rise of salmon farming has led to challenges for wild salmon populations, with significant declines noted in the wild North Atlantic salmon numbers, dropping from over 1 million in the early 1980s to about 500,000 [14]. - The Norwegian government has implemented regulations to assess the impact of sea lice on farmed salmon and to reduce the use of antibiotics in aquaculture [14].