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跃升中国红茶第一品牌后,英德红茶玩出彩
Nan Fang Nong Cun Bao· 2025-05-23 07:03
Core Insights - Yingde Black Tea has been recognized as the number one brand in Chinese black tea, with a regional public brand value of 5.178 billion yuan, ranking 20th among 135 tea brands nationwide [18][19]. Group 1: Brand Promotion and Events - The "International Tea Day" event on May 21 featured a lighting ceremony at the Guangzhou Tower, showcasing Yingde Black Tea's cultural heritage and brand image [8][9]. - Yingde Black Tea will participate in the 2025 Beijing International Tea Expo from May 23 to 26, aiming to engage with the capital and the world [22][24]. - A promotional event at Guangzhou's Chenjiaci Station will take place on May 24-25, highlighting Yingde Black Tea's unique appeal through various interactive experiences [30][31]. Group 2: Industry Development and Integration - Yingde City is focusing on the integrated development of tea culture, industry, and technology, enhancing the modern industrial system for Yingde Black Tea [36]. - The tea planting area in Yingde exceeds 180,000 acres, with over 880 tea enterprises, supporting approximately 155,000 employees [40].