广东两品牌上 榜，2025中国茶 品牌价值TOP50 公布_南方+_南 方plus 11月26-28日， 2025中国茶品牌 建设论坛在浙江 举行，现场揭晓 了2025中国茶品 牌价值（区域公 用品牌、企业品 牌）TOP50系列 调查成果，广东 两大区域公用品 牌携手入围。根 据榜单，英德红 茶以87.34亿元 位列第18名，凤 凰单丛以64.21 亿元首次闯进五 十强。 2024年4月，中 国茶品牌价值调 查工作（区域公 用品牌、企业品 牌）首次面向全 国茶行业组织开 展，并于当年5 月10日正式对外 公布。截至目 前，该系列调查 已持续两届。 记者梳理两届榜 单发现，广东两 大茶叶区域公用 品牌价值增长尤 为亮眼。较去年 相比，英德红茶 提升了近40亿 元，凤凰单丛涨 幅达30.91亿 元，两者增速均 超45%。 企业品牌方面， 本年度仅有广东 茶叶进出口有限 公司以21.15亿 元跻身榜单，位 列全国第43名。 同时，广东茶企 参评热情高涨， 数量较去年新增 1家，进一步扩 大在全国的参与 度和影响力。其 中，广东日川供 应链管理有限公 司、广东英九庄 园绿色产业发展 有限公司 英九 庄园、英德市上 茗 ...

金秋时 节，"丰"景如 画。11月22 日，"2025丰收 中国万里行"在 云南芒市圆满收 官，收官仪式 上，"凤城吉祥 物"清远鸡作为 重点推介产品登 台，由清远市农 业农村局副局长 李敏怀现场介 绍，向在场嘉宾 展现了"岭南第 一鸡"美誉的清 远鸡的品牌魅 力。 2025丰收中国万 里行圆满收官， 清远"五大百 亿"香传万里_南 方+_南方plus 0:00 / 5:19 (丰收好品·岭南清远鸡，时长共5分19秒) 早在4月11 日，"2025丰收 中国万里行"在 京盛大启动，清 远鸡、英德红 茶、西牛麻竹 笋、清远丝苗 米、连州菜心等 清远五大百亿级 现代农业产业产 品便悉数亮相。 历经七个月的全 国巡展，此次清 远鸡的完美推 介，也为清远的 全程参与画上了 圆满句号。 "我此次要向大 家着重推荐清远 鸡、英德红茶、 西牛麻竹笋这三 个拳头产 品。"李敏怀介 绍，从春到秋， 清远鸡、英德红 茶、西牛麻竹笋 等清远特色农产 品，正持续通过 这一全国性平台 走向万千餐桌， 谱写乡村振兴新 篇章。清远市 的"联农带农"机 制，在推动农业 产业高质量发展 的同时，让农民 共享发展成果。 以西牛麻竹笋为 例，已被 ...

2025年广东省茶 叶加工工职业技 能竞赛暨"英德 红茶工匠"技能 竞赛颁奖典礼在 穗举办_南方+_ 南方plus 技能筑梦茶乡， 匠心致敬传承。 11月21日，2025 年广东省茶叶加 工工职业技能竞 赛暨"英德红茶 工匠"技能竞赛 在广州茶博会举 行颁奖典礼与闭 幕式。 据介绍，本次竞 赛由广东省人力 资源和社会保障 厅批准立项，广 东省茶业行业协 会、英德市人力 资源和社会保障 局、广东茶叶进 出口有限公司主 办，英德积庆里 茶业有限公司、 广东农垦上茗轩 茶叶有限公司承 办，英德市茶业 行业协会、广东 省相关茶叶协 会、商会协办。 大赛在清远市农 业农村局、英德 市农业农村局、 英德市总工会的 大力支持，在主 办及协办单位的 共同努力，以及 广大企业和参赛 选手的积极参与 下，于10月10至 12日分别在上茗 经统计，本次共 有来自全省各地 市及茶产区136 名选手参加竞 赛，通过初赛， 分数排名在前70 名的选手进入决 赛。竞赛分理论 知识和技能操作 两部分考核，理 论知识竞赛按 《茶叶加工工国 家职业标准》 （三级）命题， 评分参照国家职 业技能鉴定要求 进行。竞赛以个 人赛方式进行， 决赛分红茶 ...

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

(乡村行·看振兴)广东英德：英德红茶、西牛麻竹笋铺就乡村致富路 中新网清远11月13日电 (张璐 徐英豪)走进位于英德市西牛镇的麻竹笋"补改投"产业园建设现场，这里 一派繁忙景象。 "我们目前拥有自有麻竹种植基地3200亩，并配备高标准综合出口食品加工厂1家、麻竹笋出口食品加工 厂2家、初加工点2家以及标准收储点4家。主要产品有罐头清水笋、袋装清水笋等。"清远农投笋业有限 公司负责人江斯娜介绍。 据了解，自"百千万工程"实施以来，英德市以打造英德红茶、西牛麻竹笋两大百亿产业为抓手，持续发 力壮大县域经济。2025年前三季度，英德市农林牧渔业及服务业总产值138.4亿元，同比增长8.5%。 英德素有"世界红茶之乡"和"中国麻竹笋之乡"的美誉。截至2025年9月，英德市茶园面积达18.65万亩， 茶叶干茶产量15392吨，共有茶企880家，带动从业人员15.5万人。西牛麻竹笋种植总面积达86.39万亩， 鲜笋产量134.37万吨，共有麻竹笋经营主体667家，种植农户达8.9万户，从业人员总数超17万人。 图为广东清远英德市英红镇茶园。 记者 张璐 摄 据悉，2025年，英德红茶区域公用品牌价值达51.78亿元，首 ...

Core Insights - The event "Guangdong Intangible Cultural Heritage Goes Viral" was held in Guangzhou, showcasing the integration of traditional Chinese culture into gaming products [1][2] - The game "Time Grocery Store" launched a special edition map focusing on Guangdong's intangible cultural heritage, emphasizing the theme "Lingnan Elegance, Time Resonance" [1] Group 1: Event Overview - The event featured the launch of the "Guangdong Intangible Cultural Heritage Special Edition Map" [1] - The map integrates five major intangible cultural heritage projects from Guangdong, allowing players to experience the region's craftsmanship and cultural beauty [1] Group 2: Cultural Integration in Gaming - The Guangdong government has encouraged the incorporation of traditional culture into game development through policies aimed at high-quality growth in the gaming industry [1] - The game includes a "Roaming Album" feature that records players' experiences at various heritage sites, enhancing their understanding of Lingnan's intangible cultural heritage [1] Group 3: Discussion and Future Opportunities - A roundtable discussion included experts discussing the role of media in promoting intangible cultural heritage and the potential of gaming as a medium for cultural transmission [2] - The integration of "intangible cultural heritage + gaming" is seen as a significant opportunity for the fusion of culture and technology, supported by policy initiatives [2]

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].

Core Viewpoint - The integration of the Guandi Long (earthworm) breeding project with the tea industry in Yingde is expected to enhance the ecological advantages and economic development of the local red tea industry, leveraging the region's unique geographical and climatic conditions [14][15][19]. Group 1: Project Overview - The Guandi Long integrated breeding project was launched in Yingde, Guangdong, during a seminar focused on industry cooperation [2][3]. - The event was organized by Guangzhou Kede Investment Co., Ltd. and Guangdong Yingjiu Manor Green Industry Development Co., Ltd., gathering experts and representatives from various organizations to discuss innovative paths for the integration of Guandi Long and tea garden economies [4][5][6][8]. Group 2: Ecological and Economic Benefits - The project aims to create an ecological cycle where earthworms improve soil quality and enhance tea leaf quality, while also providing high economic value [30][31]. - Yingde's unique geographical location and climate conditions are ideal for both Guandi Long and tea cultivation, contributing to a sustainable agricultural model [14][15][19]. Group 3: Environmental Conditions - Yingde is located in the "golden tea-producing belt" at latitude 24°, with a hilly terrain that creates a favorable microclimate for tea growth [20][21][24]. - The region's tea gardens are situated away from industrial pollution, with rich organic soil and water quality meeting drinking water standards, ensuring a safe habitat for both tea plants and Guandi Long [25][26][28]. Group 4: Market Potential - Yingde red tea has a strong market presence, recognized for its quality and awarded a brand value of 5.178 billion yuan, marking an 8.5% increase and ranking first in the national red tea category [37][38].

Core Insights - The 2025 Regional Public Brand Tea Alliance Competitive Development Exchange Conference was held, focusing on the themes of "brand, competition, and development" in the tea industry [2][4] - The consensus among participants was that the future of the tea industry lies in "co-creation" rather than merely competing within the industry [6][8] Group 1: Brand Development - The conference featured representatives from 22 regional public tea brands, including Yingde Black Tea, who shared insights on brand strategies [3][9] - Yingde Black Tea presented its brand philosophy based on "four leading" aspects: ecological tea gardens, technological advancement, high-quality black tea, and premium branding [11][12] - Yingde Black Tea's brand value was assessed at 5.178 billion yuan, marking an 8.5% increase and ranking first in the national black tea category [16][17] Group 2: Industry Growth - The tea planting area in Yingde exceeds 180,000 mu, with 880 tea enterprises contributing to a comprehensive output value of over 9 billion yuan, aiming to surpass 10 billion yuan by 2025 [18][19] - The region is actively promoting Yingde Black Tea and other major agricultural products, with significant achievements in brand value enhancement over the years [20] - Yingde Black Tea has engaged in various marketing initiatives, including collaborations with popular brands and participation in high-profile events, to expand its market influence [21][23][24] Group 3: Strategic Insights - The conference emphasized that "brand" serves as a guiding principle, transitioning regional public teas from geographical indicators to value symbols [26] - "Competition" is viewed as a methodology to shift the tea industry from zero-sum games to value co-creation [27] - The ultimate goal of these efforts is to propel the Chinese tea industry from scale growth to high-quality development [28]

Core Points - The event celebrates the vitality of the forestry industry in Guangdong, showcasing over 100 unique forestry products from more than 70 exhibitors across 21 cities in the province [4][5][11]. - The exhibition features a variety of products, including health foods, teas, and handmade crafts, emphasizing the connection between nature and consumer goods [10][56][75]. Group 1: Event Overview - The event is part of the third economic forestry autumn consumption activity in Guangdong, aimed at promoting local products [4][11]. - It highlights the diverse offerings of the forestry industry, from fresh fruits to health products, demonstrating the economic potential of the forestry sector [6][10]. Group 2: Featured Products - The exhibition includes a range of teas, such as Yingde black tea and Chaozhou Phoenix Dan Cong, which reflect the unique flavors of the region [19][23][27]. - Health products like five-finger peach and Lingzhi mushrooms are showcased, emphasizing their popularity and health benefits among consumers [56][60]. Group 3: Craftsmanship and Artistry - The event features handmade items, including incense and wooden crafts, showcasing the intricate craftsmanship involved in forestry products [75][81]. - Each piece is highlighted for its artisanal quality, connecting consumers to the natural beauty and cultural heritage of the region [81][82].