英德红茶

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双节嗨翻英德!20万+游客打卡各大茶厂解锁花式玩法
Nan Fang Nong Cun Bao· 2025-10-12 12:31
里记录了这样一 段话。瞬间戳 双节嗨翻英德! 20万+游客打卡 各大茶厂解锁花 式玩法_南方+_ 南方plus "第一次觉得, 在茶厂连脚都没 地方放了!"10 月4日,红旗茶 厂吴琳的朋友圈 中"双节英德的 热闹劲儿 —— 这一天,红旗茶 厂单日客流飙至 1.38万人次,创 下历史峰值。这 个"双节",英德 市以"茶文旅深 度融合"为主 线,各大茶厂通 过丰富活动、给 力福利与严密保 障,交出了一份 亮眼的成绩单。 红旗茶厂 当 "红" 不让!年代感玩法让游客直呼 "涨知识" "终于摸到英德 红茶的'发源 地'啦!""第一 次做茶叶香膏, 竟然一次就成功 了!" 双节期 间,红旗茶厂成 了粤港澳大湾区 游客的 "心头 好" ,8天狂揽6 万+人次,3-5 号 更是天天 "破 万",人气直接 爆棚! 为了让大家玩得 尽兴,红旗茶厂 把 "年代感" 玩 出了新花样—— 主题定为 "当红 不让",处处是 惊喜:门口有穿 复古服饰的 "年 代 NPC",找到 他们完成小挑 战,就能拿到国 庆限定 "粮票"! 这 "粮票" 能直 接当钱花、换礼 品,游客们追着 NPC 跑的样子超 热闹;"红旗大 舞台" 更绝,专 业 ...
2025年广东省茶叶加工工职业技能竞赛暨“英德红茶工匠”技能竞赛启动
Nan Fang Nong Cun Bao· 2025-10-11 16:04
2025年广东省茶 叶加工工职业技 能竞赛暨"英德 红茶工匠"技能 竞赛启动_南方 +_南方plus 10月10日,2025 年广东省茶叶加 工工职业技能竞 赛暨"英德红茶 工匠"技能竞赛 在"世界红茶之 乡"英德市开 幕。 据悉,本次竞赛 由广东省人力资 源和社会保障厅 批准立项,广东 省茶业行业协 会、英德市人力 资源和社会保障 局、广东茶叶进 出口有限公司主 办,广东农垦上 茗轩茶叶有限公 司、英德积庆里 茶业有限公司承 办,英德市茶业 行业协会、广东 省相关茶叶协会 商会协办,广东 省职业技能服务 指导中心指导, 清远市农业农村 局、英德市农业 红茶组实操考核在广东农垦上茗轩有限公司英德上茗轩茶厂进行。 绿茶组实操考核在英德积庆里茶业有限公司积庆里红茶谷进行。 活动主办方有关 负责人介绍,本 次竞赛是广东茶 叶加工工技能水 平的集中展示, 旨在为从业者提 供"以赛促学、 以赛促技"的机 会,助力英德红 茶品牌升级,推 动全省茶产业高 质量发展。 农村局、英德总 工会支持。 据了解,本次竞 赛吸引全省各地 市及茶产区136 名选手参赛,经 初赛选拔出70名 优秀选手晋级决 赛。决赛采 用"个人赛"形 式 ...
双节探产业:上过太空的茶 藏着航天育种的科技密码
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-04 11:14
编者按:2025年中国茶叶区域公用品牌价值榜单上,英德红茶以51.78亿元首次登顶全国红茶类榜首。 构筑起这一价值版图的,是英德红茶从市场到源头、贯穿消费与创新的多维探索:英红九号明前金毫锚 定高端赛道;与喜茶联名的"英红·芝士糯糯"以单日80万杯的销量触达大众市场;而八年前50克"英红九 号"种子随神舟十一号开展的航天育种实验,则是其在品种创新上持续突破、为产业扩容蓄力的一次积 极尝试。 英德红茶与云南滇红、安徽祁红并列为中国三大红茶,以"浓、纯、甜、香"核心特质,被誉为"东方金 美人""世界高香红""中国红茶之花"。其核心品种英红九号从上世纪六十年代由广东省农业科学院茶叶 研究所(下称"省农科院茶叶所")培育至今,已完成从"茶树品种名"到"茶叶商品名"再到"红茶公共品 牌名"的三级跃迁,成为国内农业科技商业化落地的范本。 良种是茶产业的"芯片",其迭代速度直接决定产业天花板。为破解英红九号抗逆性弱、产量受限等短 板,进一步撬动英德红茶产业价值,2016年,英德市老一队茶业有限公司(下称"老一队")将50g英红 九号茶树种子随天宫二号送入太空育种,历经63天诱变后随神舟十一号飞船返回地面。八年过去,这 场" ...
3万元一斤!这茶藏着全国第一的底气
21世纪经济报道· 2025-09-27 11:26
Core Viewpoint - Yingde Black Tea has achieved a brand value of 5.178 billion yuan, ranking first in the national black tea category for the first time, driven by multi-dimensional exploration from market to source, integrating consumption and innovation [1][12]. Group 1: Brand Value and Market Position - Yingde Black Tea is recognized as one of China's three major black teas, alongside Yunnan Dianhong and Anhui Qihong, known for its core characteristics of "rich, pure, sweet, and fragrant" [3]. - The core variety, Yinghong No. 9, has evolved from a tea tree variety to a commercial name and now a public brand name, showcasing successful agricultural technology commercialization [3]. - As of the end of 2024, Yingde's tea plantation area reached 181,600 acres, with an annual dry tea output of 18,000 tons, achieving a comprehensive output value of 9.045 billion yuan, aiming for a target of 10 billion yuan [11][12]. Group 2: Innovation and Technology - The space breeding experiment conducted in 2016 aimed to address the weaknesses of Yinghong No. 9, leading to the successful cultivation of a unique space mother tree, which has now expanded to over 2,000 plants [5][8]. - The introduction of modern breeding techniques, including molecular-assisted breeding, has significantly shortened the breeding cycle from 10-15 years to 3-5 years, enhancing the competitiveness of Yingde Black Tea [8][10]. - The high-end product line, including the premium Yinghong No. 9 gold tips priced at nearly 30,000 yuan per pound, reflects the brand's ability to command high premiums due to raw material scarcity and complex production processes [10]. Group 3: Market Expansion and Consumer Engagement - Yingde Black Tea has successfully expanded its market through collaborations, such as the partnership with Heytea to launch the "Yinghong Cheese Glutinous" series, achieving sales of 800,000 cups in a single day [10]. - The brand has diversified its product offerings, including innovative items like lychee cold brew black tea and red tea ice cream, enhancing its market presence and consumer engagement [10]. - The establishment of promotional centers in regions like Xinjiang aims to increase brand awareness and influence, further supporting the high-quality development of Yingde Black Tea [12].
南农晨读 | 果香盈园 丰收献礼
Nan Fang Nong Cun Bao· 2025-09-22 03:19
Group 1 - The agricultural total output value in Panyu District, Guangzhou, reached 6.937 billion yuan in 2024, with a year-on-year growth of 3.1%, marking the highest growth rate in three years [24][25] - Panyu District is recognized for its unique agricultural technology and rich Lingnan rural culture, contributing to rural revitalization and enhancing residents' sense of happiness [22][23] Group 2 - The "New Tea Drink·Zhu-Zun Manufacturing" conference held in Zunyi, Guizhou, aimed to promote deeper collaboration and resource sharing between Guangdong and Guizhou in the new tea drink industry [28][30] - Over 300 guests, including government representatives and industry leaders, attended the conference to discuss upgrading the tea drink supply chain [29][30] Group 3 - The 13th China Green Food Expo and the 16th China International Organic Food Expo will take place in Yinchuan, Ningxia, showcasing over 200 quality agricultural products from Guangdong [34][35] - The events emphasize the importance of high-quality agricultural products in ensuring public welfare and promoting agricultural development [33][34] Group 4 - The "Sweet Suixi" regional public brand system construction event will be held on September 23, showcasing harvest achievements and expanding support channels for agricultural development [48][49] - The event aims to inject new momentum into high-quality agricultural development and promote comprehensive rural revitalization in Suixi [50]
南农晨读 | 乡水甜 酿佳果
Nan Fang Nong Cun Bao· 2025-09-21 02:00
Group 1 - The 2025 Guangdong Province Rural Revitalization Promotion Conference was held in Guangzhou on September 19, focusing on multi-party collaboration for rural development [5][6][8] - The event aimed to promote the "out of the mountains and into the city" initiative for products from assisted areas and to summarize successful experiences in rural assistance work [7][9] - The conference is part of the implementation of the provincial committee's "1310" deployment and the "Hundred Thousand Project" to advance rural revitalization [6][7] Group 2 - The 26th National Fertilizer Double Exchange Conference commenced in Lanzhou, Gansu Province, on September 19, featuring discussions on new products and technologies [11][12] - Key officials, including the Chief Agronomist of the Ministry of Agriculture and Rural Affairs, attended the event to facilitate information exchange [12][13] Group 3 - The Yingde Black Tea Urumqi Promotion Center was inaugurated on September 20 during the 2025 Xinjiang International Tea Culture Expo, aiming to expand the market for Yingde Black Tea in Xinjiang, Central Asia, and Europe [15][17][19] - The event included discussions on the development prospects of the tea industry and collaboration opportunities [18][20] Group 4 - The 2025 Dao Di Xinhui Chenpi National Trading Conference is set to open on September 28 in Xinhui Chenpi Village, coinciding with the festive atmosphere of National Day and Mid-Autumn Festival [22][23][25] - This event aims to integrate the Chenpi industry with cultural and festive consumption [24][25] Group 5 - A human resources service event aimed at boosting innovation in the manufacturing sector was successfully held in Jiangmen on September 19, focusing on creating efficient matching platforms [26][27][30] - The event gathered experts and enterprise representatives to explore new paths and models for human resources services [28][30] Group 6 - The signing of a strategic cooperation agreement between Guangdong Haixing Agricultural Group and the South China Sea Fisheries Research Institute on September 20 aims to advance marine breeding technology [42][45][49] - The collaboration seeks to support the modernization of marine ranching and enhance food security in the region [48][50] Group 7 - The promotion of Yingde Black Tea in Xinjiang was highlighted during a special presentation on September 19, emphasizing the growing consumer interest in the tea market [57][59][60] - The event showcased the effectiveness of media in linking local products to broader markets [60]
入疆首日卖断货!西牛麻竹笋在新疆茶博会“圈粉”无数
Nan Fang Nong Cun Bao· 2025-09-21 02:00
Core Viewpoint - The debut of Xiniu Mazhusun at the Xinjiang International Tea Culture Expo has garnered significant attention and sales, indicating strong market potential for this product in new regions [1][4][22]. Group 1: Product Performance - Xiniu Mazhusun, a bamboo shoot product from Qingyuan, Guangdong, sold out on its first day at the expo, highlighting its popularity among local consumers [2][4]. - The product is being well-received not only by retail customers but also by restaurant businesses looking to purchase in bulk for culinary use [9][10]. Group 2: Market Expansion - The event marks the first time Xiniu Mazhusun has been showcased in Xinjiang, aiming to tap into the Northwest market and strengthen trade connections with Central Asia [25][26]. - The product has previously expanded into major cities such as Guangzhou and Shenzhen, and has also reached international markets including Japan and Southeast Asia, demonstrating its competitive brand strength [20][22]. Group 3: Industry Growth - The bamboo shoot industry in Qingyuan is experiencing significant growth, with a projected comprehensive output value of 3.245 billion yuan, reflecting a 29.8% increase [16][17]. - By the first half of 2025, the planting area for Xiniu Mazhusun is expected to reach 1.0053 million acres, with a total output of 433,200 tons [16][17].
剑指中亚欧洲市场!英德红茶乌鲁木齐推广中心挂牌
Nan Fang Nong Cun Bao· 2025-09-20 06:42
Core Viewpoint - The establishment of the Yingde Black Tea Urumqi Promotion Center aims to enhance the market presence of Yingde Black Tea in Central Asia and Europe, with a target of achieving a comprehensive output value of over 10 billion yuan by 2025 [6][20][36]. Group 1 - The Yingde Black Tea Urumqi Promotion Center was inaugurated during the 2025 Xinjiang International Tea Culture Expo, with participation from local governments, tea industry associations, and business representatives [6][7]. - Yingde Black Tea, known for its rich history dating back over 1600 years, is recognized as a leading representative of "world high fragrance black tea" with notable qualities of "rich, mellow, sweet, and fragrant" [11][12]. - The comprehensive output value of Yingde Black Tea is projected to reach 9.045 billion yuan in 2024, with expectations to exceed 10 billion yuan this year [13][36]. Group 2 - The Urumqi center is part of a broader strategy to connect Yingde Black Tea with significant markets, leveraging Urumqi's strategic location as a key node in the Silk Road Economic Belt [19][20]. - The center will focus on promoting Yingde Black Tea through various events such as tasting sessions and promotional meetings, aiming to strengthen the brand's presence in Xinjiang and beyond [33][34]. - Yingde Black Tea has established promotion centers in several major cities, including Guangzhou, Beijing, and Xi'an, to expand its market reach [37][40].
“媒体+”链接市场,英德红茶热销新疆
Nan Fang Nong Cun Bao· 2025-09-19 12:30
Core Viewpoint - The promotion of Yingde black tea in Xinjiang is gaining traction, with significant market potential and strategic partnerships being established to enhance brand visibility and sales channels [6][7][8]. Group 1: Event Overview - The Yingde black tea promotional event took place on September 19 in Urumqi, Xinjiang, marking the first black tea-focused promotion at the 2025 Xinjiang International Tea Culture Expo [7][11]. - The event highlighted the increasing popularity of Yingde black tea among local consumers and its potential in the Central Asian tea market [8][9]. Group 2: Market Potential - Xinjiang is recognized as the "Golden Passage" for trade between Asia and Europe, providing a strategic location for expanding Yingde black tea's market reach [18][20]. - The region has a high per capita tea consumption of 4 kg, ranking among the top five in China, indicating a robust market for tea products [23][24]. Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between the Yingde Tea Industry Association and the Xinjiang Tea Association to share resources and innovate in the tea industry [27][28]. - The event resulted in nearly 8 million yuan in sales contracts, showcasing the commercial interest in Yingde black tea [48][51]. Group 4: Future Goals - Yingde black tea aims to capture 10%-15% of the Xinjiang black tea market, potentially exceeding 10 million yuan in annual sales [42][44]. - The overall goal is to achieve a comprehensive output value of over 10 billion yuan by 2025, with current output value already exceeding 9 billion yuan [73][76]. Group 5: Brand Development - Yingde black tea has been recognized as the top brand in Chinese black tea, with a brand value of 5.178 billion yuan [75]. - The establishment of a promotional center in Urumqi is part of a broader strategy to enhance brand influence and market penetration in Xinjiang and beyond [84][90].
9月19日,英德红茶、西牛麻竹笋携手上天山,闯欧亚!
Nan Fang Nong Cun Bao· 2025-09-15 16:00
Group 1 - The 2025 Xinjiang International Tea Culture Expo will be held from September 19 to 22, showcasing nearly 300 quality tea enterprises and over 10 cultural activities [2][3][4] - Yingde Black Tea, recognized as "World High Aroma Black Tea," will have its first dedicated promotion at the expo, alongside Xiniu Bamboo Shoots [6][23] - Xinjiang is known as the "Golden Passage of Eurasia," serving as a key area for China's westward opening and the Belt and Road Initiative, with significant foreign trade capabilities [11][12][13] Group 2 - Xinjiang has a rich tea culture despite not producing tea, with a high per capita tea consumption of 4 kilograms, ranking among the top five in tea sales nationwide [14][15][16] - Urumqi, the capital of Xinjiang, is a vital hub connecting Eurasia and has shown strong foreign trade resilience, with a total import and export value of 801.1 billion RMB in 2024 [18][20] - The 2024 Xinjiang Tea Expo achieved over 100 million RMB in transaction volume within four days, facilitating the flow of various tea products to and from Urumqi [21][22] Group 3 - Yingde Black Tea has been recognized as the top brand in Chinese black tea, with a brand value of 5.178 billion RMB, an increase of 8.5% [32][33] - Xiniu Bamboo Shoots aims to achieve a planting area of 992,500 acres and a production target of 1.5136 million tons by the end of 2024, contributing to a total industry output value of 10.965 billion RMB [34][35] - The combined output value of five major modern agricultural industries in Qingyuan is projected to reach 40.067 billion RMB by the end of 2024, significantly benefiting local farmers [38][39] Group 4 - Yingde Black Tea is expanding its market presence in Xinjiang and Eurasia, with plans to establish a marketing promotion center in Urumqi during the expo [55][57] - The establishment of the marketing center is seen as a crucial step for Yingde Black Tea to deepen its roots in Xinjiang and expand into Central Asia and Europe [61][62] - The center will host tasting events and promotional activities to enhance brand visibility and influence, aiming to make "World High Aroma Black Tea" a preferred healthy beverage [67][70]