Core Insights - The "Shanghai Brand" certification has become a key indicator of the core competitiveness of the region, with 221 companies and 276 products and services certified as of September 2025, achieving "domestically leading and internationally advanced" standards [1][2] - The certification not only supports domestic market growth but also facilitates international market expansion, with initiatives like the "Shanghai Brand Shines in Vienna" exhibition planned for November 2025 [2][3] - The Shanghai Municipal Market Supervision Administration has introduced a "Shanghai Brand" cultivation plan to assist companies in overcoming challenges during the certification process, with 120 companies applying in the first pilot phase [2][3] Industry Developments - The certification process is guided by five evaluation dimensions, promoting continuous improvement and cross-departmental collaboration to enhance the effectiveness of the certification [3] - Notable companies like Moso Space and State Grid Shanghai Electric Power have successfully utilized the certification to enhance their service capabilities and adapt to new market demands, demonstrating the effectiveness of the "Shanghai Brand" certification in driving high-quality development [3][4] - Future efforts will focus on strengthening brand cultivation and certification promotion in key sectors such as advanced manufacturing and artificial intelligence, aiming to align with international standards and enhance regional economic development [4]