Core Points - Haier Consumer Finance Co., Ltd. was fined 2.05 million yuan for multiple violations including misleading marketing, improper collection practices, and mismanagement of loan funds [1] - The company's former general manager Huang Yinghua received a two-year ban from holding any position in the financial industry and was fined 200,000 yuan [1] - The company reported a revenue of 3.168 billion yuan in 2024, a year-on-year increase of 27.28%, and a net profit of 445 million yuan, up 21.92% [5] Regulatory Actions - The Qingdao Financial Regulatory Bureau issued penalties for exaggerated marketing claims, improper collection behaviors, and mismanagement of loan funds [1] - Huang Yinghua, the former general manager, was penalized with a two-year disqualification and a fine [1] - Other executives received warnings and fines for their roles in the company's violations [1] Business Operations - Approximately 90% of Haier Consumer Finance's business is focused on online cash loans, with 66.42% of traffic coming from its own platforms [5] - The company has faced over 13,000 complaints on the Black Cat Complaint platform, highlighting issues such as aggressive collection practices and privacy violations [7] - Complaints include allegations of high-interest rates disguised as fees, which are against national regulations [9]