Core Insights - The health industry is experiencing rapid growth, with "professionalism" becoming a key term, but this has led to the emergence of negative phenomena, including false advertising and misleading claims by some practitioners and companies [2][3] - E-commerce nutrition brands like "Shanliduo" and "Yangnengjian" have gained attention in the height management market, leveraging professional endorsements to build consumer trust, despite concerns about the authenticity of these endorsements [3][7] Group 1: Brand Development and Marketing Strategies - The rise of "Shanliduo" and "Yangnengjian" is attributed to their strategic positioning in the height management sector, which is a core concern for young parenting families [3][7] - Both brands have low consumer recognition, indicating a lack of traditional brand-building efforts, yet they have successfully utilized professional endorsements to drive sales [3][7] - Consumer purchasing decisions are heavily influenced by endorsements from perceived experts, rather than trust in the brands themselves [3][7][22] Group 2: Professional Endorsements and Authenticity Issues - The brands claim to have developed products in collaboration with qualified professionals, but there are allegations of misleading qualifications and false advertising [8][12][14] - The founder of "Shanliduo," Yao Xizheng, is reported to have exaggerated his educational background, having attended an online program rather than a traditional medical school [12][14] - "Yangnengjian" also faces scrutiny regarding the credentials of its endorsers, with claims that their professional backgrounds do not align with the products they promote [21][22] Group 3: Consumer Trust and Market Implications - The reliance on professional personas for marketing has created a situation where consumers may be misled about the efficacy and safety of the products [8][22] - The health industry is at risk of losing consumer trust due to the prevalence of misleading marketing practices, which could have long-term implications for brand credibility and consumer loyalty [22][23] - The article highlights a broader trend in the health industry where the focus on creating professional images overshadows genuine product development and scientific validation [22][25]

高等教育的"深圳速度" 经过45年的高速发展，深圳的经济实力已跃居全球城市前列，2024年地区生产总值排名国内第三，进出 口规模全国第一，规上工业总产值、工业增加值连续3年斩获"双料冠军"。 但长期以来，深圳的高等教育规模与经济体量很不匹配。据第一财经记者不完全统计，目前内地至少有 16个城市的大学数量在50所以上，有30个城市在20所以上，均超过深圳。在内地27个GDP万亿城市中， 深圳的在校大学生数量只有广州的1/9左右，仅比佛山、无锡、南通、东莞多，排在GDP不到自己一半 的宁波之后。 这一状况对深圳的发展形成制约，尤其是在基础科研创新方面。为了补长这一短板，进入21世纪以来， 深圳通过自主办学与引进办学并举，探索出了一条具有深圳特色的高等教育开放式、创新型、跨越式发 展新路。 从生均财政预算看，南科大、哈工大（深圳）、深理工等多所深圳高校位居全国前列。 在深圳经济特区建立45周年、综合改革试点实施5周年之际，中共中央办公厅、国务院办公厅印发《关 于深入推进深圳综合改革试点深化改革创新扩大开放的意见》。 在"统筹推进教育科技人才体制机制一体改革"部分，上述《意见》提到：探索符合超大城市特点的专业 型、" ...