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全球首个!FIFA国际足联官方旗舰店天猫开业 全网首发2026世界杯吉祥物
Zhong Guo Jing Ji Wang· 2025-09-26 11:32
Group 1 - FIFA has launched its first official flagship store on an e-commerce platform in China, specifically on Tmall, coinciding with the pre-sale of the 2026 World Cup mascots [1][4] - The 2026 World Cup will be the first to be co-hosted by three countries: the United States, Canada, and Mexico, with three mascots designed to represent the cultural elements of each host nation [4] - The mascots include Clutch, representing the United States; Maple, representing Canada; and Zayu, representing Mexico, each symbolizing different attributes related to soccer positions [4] Group 2 - The pre-sale for the mascots is set to run until November 25, with individual mascots priced at 159 yuan and a set of three available for 477 yuan [4] - The official store has already launched a series of plush toys for the mascots, with plans to introduce more fan-favorite merchandise as the World Cup approaches [4] - The initiative aims to enhance the engagement of Chinese fans with the World Cup, providing them with exclusive FIFA merchandise [4]