体坛经济观察◥ 整理：十进制 本文字数：3011字 建议阅读时间：5分钟 体育赛事 01 UFC与咪咕公司的战略合作扩展至2031年 UFC与咪咕公司续签多年独家内容与分发合作协议。此次合作将成为UFC发展历史上最重要的国际合作之一，也确保了咪咕在大中华地区继续成为"UFC 粉丝之家"，一直到2031年。咪咕将继续作为UFC中国地区的独家全媒体合作伙伴，通过官方UFC粉丝俱乐部的会员服务为粉丝提供涵盖13场数字赛及30 场格斗之夜在内的全部UFC赛事直播、原创节目与海量赛事库的一站式内容体验。根据协议，咪咕将正式成为未来UFC在中国大陆独家的办赛合作伙伴， 为广大中国粉丝带来国际顶级的综合格斗赛事。 02 Netflix与苹果在美国达成F1转播协议 体育营销 01 CFC国民体能赛与鸿星尔克达成战略合作 CFC国民体能赛与鸿星尔克正式宣布达成战略合作。基于围绕鸿星尔克"为国民运动而生"的品牌战略与CFC国民体能赛"强健中国体"的愿景，双方将在未 来持续打造"鸿星尔克CFC国民体能赛"，通过国民体能训练服务、竞赛提升、国家级赛事、专业装备支持等维度构建一整套的国民运动促进体系，进一步 探索纵向衔接的国人运动培养 ...

（来源：沈阳日报） 转自：沈阳日报 本报讯（沈阳日报、沈报全媒体高级记者马骋）2月25日，"中国体育彩票"杯第八届全民菁英篮球对抗 赛在辽宁体育馆开赛，来自全国37支代表队的200余名小球员齐聚沈阳，享受篮球乐趣。 本次比赛由辽宁省体育产业集团主办，辽宁体育文化发展有限公司承办，辽宁、北京、天津、黑龙江、 吉林等地球队参赛，设置U6、U8、U10、U12、U15等多个青少年年龄段组别，为不同年龄段、不同水 平的篮球爱好者提供专属竞技舞台。 来自沈阳蓝精灵篮球队的9岁小球员李智成在首日比赛中表现抢眼，他表示："之前都是在观众席上看 CBA，今天能在辽宁男篮的主场比赛，非常兴奋。我学习篮球3年了，特别喜欢赵继伟，他的拼搏精神 让人钦佩，我希望未来能打上CBA。" 作为辽宁省体育产业集团打造的核心自主IP群众精品赛事，全民菁英篮球对抗赛自2019年创办以来，始 终坚守"以体育人、以赛聚心"的办赛初心，竞赛组织水平持续提升，品牌影响力逐年扩大，已成为立足 辽宁、辐射全国的知名群众篮球赛事，累计吸引超千支代表队、上万名篮球爱好者参与。 ...

（来源：中国体育报） 转自：中国体育报 2月17日正月初一，蟠龙文化公园春意涌动，红灯笼与彩旗交相辉映。随着一声发令枪响，两千余名健身爱好者拾级而上，成为一道流动的风景线。长龙体 育集团2026宝鸡新年登高活动如期举行，当地群众以这种传统而富有仪式感的方式，开启新一年的征程。 "大年初一登高祈福是老传统，在家门口就能参与这么专业的健身活动，感觉特别有意义。"市民王先生带着妻儿连续第二年参加，登高健身已成为他们全家 迎接新年的"标配"。现场不少参与者表示，以运动开启新春，既契合"新年登高步步高"的美好寓意，也让健康生活的理念更接地气、更入人心。 为增强群众参与感，活动设置了新春红包奖励——大众组前100名、家庭组前20名均可获得，所有成功登顶者均获颁完赛奖牌。这份独特的新春纪念，让参 与者在运动中收获节日的温暖。 据赛事组织方介绍，本次登高活动是2026年宝鸡市"全民健身大拜年"系列赛事的重要组成部分。本次"全民健身大拜年"系列赛事活动将持续至3月初，后续 还将陆续举办青少年乒乓球邀请赛、青少年羽毛球锦标赛等，让全民健身的热潮贯穿整个新春。 近年来，宝鸡市持续将全民健身事业作为保障和改善民生的重要内容，不断完善 ...

中新网哈尔滨2月14日电 (吴美男 刘锡菊)14日，2026哈尔滨冰雪汽车超级联赛国际邀请赛在哈尔滨市道 外区戊通码头松花江冰雪赛道启幕。国内外百余名顶尖车手同台竞技，为中外游客献上一场"速度与激 情"的冰雪运动盛宴。 2026哈尔 滨冰雪汽车超级联赛国际邀请赛启幕。赵航 摄 本次赛事由哈尔滨市体育局指导、哈尔滨市道外区人民政府主办、哈尔滨冰超体育文化传播有限公司承 办。来自中国、俄罗斯、马来西亚和新加坡等国的共计8支车队参赛。 当日上午，松花江面寒意十足，但戊通码头人声鼎沸。银装素裹的松花江面上，蜿蜒的冰雪赛道镶嵌在 冰面之上。伴随着极具节奏感的引擎轰鸣声，赛事拉开大幕。车手驾驶车辆在冰面驰骋，引得现场惊呼 声、掌声不断。 2026哈尔 滨冰雪汽车超级联赛国际邀请赛在哈尔滨市道外区戊通码头松花江冰雪赛道启幕。赵航 摄 为打造兼具挑战性与观赏性的竞技体验，本次赛事设置专业房车统规组、量产越野组、UTV公开组三 大组别。 带着全家来观战的哈尔滨市民张友亮表示："作为哈尔滨人，看到这么高水平的国际赛事在家门口举 办，特别自豪。这不仅是一场比赛，更是我们这座城市冰雪文化的展示。"(完) 车手驾驶 车辆在冰面驰骋。赵 ...

Core Insights - The 2025 Hunan Provincial Football League ("Xiangchao") has successfully stimulated consumer spending, with a total of 105 billion yuan in loans supporting the "event economy," attracting over 2.3 million attendees and generating 12.149 billion yuan in consumption [1][2]. Financial Support and Policy Collaboration - The People's Bank of China Hunan Branch has initiated a collaborative financial ecosystem for the "event economy," encouraging banks to proactively engage with local sports events for tailored financial solutions [2][3]. - A comprehensive support system has been established, involving multiple departments to enhance policy transmission efficiency and promote financial services to sports enterprises [3]. Innovative Financial Services - Financial institutions are innovating service models to support the integration of finance and tourism, with banks providing tailored loans and financial products to meet diverse market needs [5][6]. - The introduction of "carbon ticket" transactions at events exemplifies the integration of finance, green initiatives, and sports, promoting eco-friendly practices among attendees [4]. Consumer Engagement and Experience - Banks are implementing "street-sweeping" services to support local businesses near event venues, facilitating quick loans to help them meet increased demand during events [5][6]. - Various promotional activities, such as food vouchers and discounts, have been launched to enhance consumer engagement and stimulate spending during the events [5][8]. Comprehensive Financial Support System - A multi-layered financial support system has been developed to address the entire lifecycle of the "event economy," including innovative credit products and flexible financing options for different stakeholders [8][9]. - Customized insurance products have been created for participants and attendees, ensuring comprehensive coverage and enhancing the overall event experience [9].

Group 1 - The core idea of the articles highlights the integration of sports into the daily lives of residents in Jinan High-tech Zone, fostering a vibrant community atmosphere and promoting physical activity [1][10] - The annual Jinan High-tech Zone Fashion Sports Festival aims to stimulate innovation and entrepreneurship among young talents, featuring various sports competitions and activities [2][6] - By 2025, the number of high-tech enterprises and technology-based SMEs in Jinan High-tech Zone is expected to exceed 2,500 and 3,000 respectively, leading the province in development [6] Group 2 - The promotion of sports events in commercial areas is designed to enhance consumer engagement and drive foot traffic, with over 30 sports events planned for 2025 [7][8] - The implementation of sports events has resulted in a significant increase in customer flow and sales, achieving double-digit growth in related commercial areas [8][10] - The expansion of sports facilities, including the addition of basketball and football fields, has led to a 30% increase in per capita sports area, enhancing accessibility for residents [15]

Group 1 - The core viewpoint emphasizes the importance of sports as a driving force for economic and social development, with a focus on the coordinated growth of mass sports, competitive sports, and the sports industry [1] - The "Su Super" league in Jiangsu has gained significant attention, with over 24 sponsors and a total sponsorship exceeding 100 million, showcasing the potential of sports consumption [2][3] - Jiangsu has implemented over 30 policies and allocated more than 1.1 billion yuan in special development funds to support the sports industry and events like "Su Super" [2] Group 2 - The "Su Super" league has become a community-centric event, with local government responsiveness to fan feedback, enhancing the overall experience [3] - The league has generated substantial economic impact, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption, driving growth in tourism, dining, and accommodation sectors [3] - The success of "Su Super" has inspired similar events across the country, creating a nationwide trend in urban football leagues [3] Group 3 - The legacy of the Beijing Winter Olympics is being utilized for sustainable development, with venues like "Xue Feiyan" being repurposed for year-round activities, thus breaking the seasonal dependency [5][6] - Collaborative efforts between Beijing and Zhangjiakou have led to the establishment of a comprehensive sports tourism model, enhancing regional connectivity and economic opportunities [6][7] - The integration of sports with tourism and culture is fostering a vibrant ecosystem, with events like the "Chongli 168 Super Trail Race" generating significant tourism revenue [6] Group 4 - The development of the sports industry in China is exemplified by companies like Taishan Sports, which has evolved from a small workshop to a major supplier for international events, emphasizing the importance of quality and standards [8][9] - The focus on technological self-reliance and innovation in sports manufacturing is highlighted, with over 200 products certified by international sports federations [9] - Chinese sports brands are increasingly gaining recognition on the global stage, contributing to the country's cultural soft power through high-quality sports equipment and apparel [9]

Group 1 - The core viewpoint of the article is the establishment of a new sports company in Beijing, named Wode Aiji (Beijing) Sports Culture Co., Ltd, with a registered capital of 5 million yuan [1] - The company is involved in various activities including sports event planning, organization of sports competitions, and organizing sports performance activities [1] - The ownership structure of the company includes shares held by IG eSports Club's affiliated company Shanghai Aiji Sports Culture Development Co., Ltd, Tennis (Hainan) Investment Co., Ltd, and Wode Sports Industry (Beijing) Co., Ltd [1]

"定州酒店房价涨得很夸张，这也是不少报名选手退费弃赛的原因之一。如今，赛事组委会推出的低价住宿方案，让选手有了新选择。"刚中签2026年定州 马拉松的跑友滕先生告诉齐鲁晚报·齐鲁壹点记者。 据悉，2026年定州半程马拉松组委会协调当地学校，推出定点住宿服务。该服务收费标准为50元/晚，还包含一份赛前早餐。 近年来，马拉松赛事持续升温，带动住宿等周边产业热度攀升。但赛事期间住宿价格暴涨、房源紧张等问题日益突出，此类问题并非个例，已成为多地举 办马拉松赛事时的普遍现象。如何破解马拉松住宿困局，成为亟待解决的课题。 "住宿是跨城参赛跑友最关心的问题。"跑友冯呈（化名）坦言，异地跑马需提前订酒店，"没中签就要先抢酒店，要不临期订酒店根本不好订。" 2026年定州半程马拉松报名抽签结果已于1月30日公布。据新华社消息，此次河北定州半程马拉松组委会协调当地学校推出定点住宿服务：50元/晚，外加 一份赛前早餐。 此次参赛跑友滕先生告诉齐鲁晚报·齐鲁壹点记者，定州本地酒店房价在赛事期间涨幅非常明显，这也是部分选手退费弃赛的原因之一，"组委会提供宿舍 住宿，是为了解决该问题"。 2月2日，组委会工作人员告诉齐鲁晚报·齐鲁壹点记 ...

本次赛事由国际冰上龙舟联合会（IIDBF）与锡林郭勒盟行政公署联合主办，锡林郭勒盟文化旅游广电局、锡林浩特市人民政 府共同承办，锡林郭勒盟文化旅游投资发展有限公司、锡林浩特市文体旅游广电局协办。作为国际冰上龙舟领域的重要赛事，活 动依托内蒙古丰富的冰雪资源，推动冰雪运动与全民健身融合，搭建中外文化交流桥梁，彰显冰上龙舟运动的国际影响力与独特 魅力。 本次赛事设四大竞技项目，涵盖12人冰上龙舟100米直道赛、12人冰上龙舟200米直道赛、5人冰上龙舟100米直道赛、12人冰 上龙舟400米漂移赛。设4条赛道，赛制为预赛、复赛、半决赛、决赛，其中400米漂移赛考验团队配合与舵手操控能力。 2月2日，五大洲冰上龙舟挑战赛在内蒙古自治区锡林郭勒盟锡林浩特市锡林湖冰场开幕。来自中国、俄罗斯、美国、英国、 德国、阿联酋、澳大利亚、菲律宾等21个国家和地区的29支队伍、近600名运动员齐聚冰雪草原，以冰为赛道，以桨为纽带，在凛 冽寒风中上演"冰上速度与激情"。 赛事期间，组委会还将组织参赛队伍参与夜划龙舟等活动，丰富运动员体验。（田彤） 责编：财经-李芳、穆瑀宸 ...