Core Insights - DR PLANT, known as Plant Doctor, has officially initiated its IPO process to list on the Shenzhen Stock Exchange, marking a significant step towards entering the A-share market [1] - The brand has established a strong market and brand foundation, leveraging its unique research capabilities and brand strategy to lead the trend of Eastern skincare and promote high-quality development of Chinese ingredients in the beauty industry [3] Research and Development - Since its inception, Plant Doctor has prioritized research and innovation as the core driver of its brand development, forming a strategic partnership with the Kunming Institute of Botany, Chinese Academy of Sciences in 2014 to establish the "Kunming Institute of Botany Plant Doctor R&D Center" [3][5] - The company has built a comprehensive R&D industrial chain consisting of "1 center and 5 bases," including various research facilities in Kunming, Beijing, Tokyo, and partnerships with Jiangnan University, focusing on the R&D and innovation of Chinese cosmetic ingredients [5] Market Position and Consumer Engagement - Plant Doctor has effectively captured consumer demand by focusing on "safety, effectiveness, and high quality" in product development, expanding its influence through a multi-channel approach [7] - As of June 2025, the brand has established 4,269 offline chain stores and ranked second in the beauty and body care sector of the CCFA's "Top 100 Chain Enterprises in Life Services" for 2022-2023, while being the top single-brand cosmetics store in China based on projected 2024 retail sales [7] Future Prospects - The IPO attempt on the Shenzhen Stock Exchange represents both a milestone and a new starting point for Plant Doctor, with potential to leverage capital to enhance its R&D system and expand both domestic and international markets [9] - Successful entry into the A-share market could allow the brand to further promote Chinese ingredients and Eastern skincare concepts on the international beauty stage, contributing to the high-quality development of the Chinese cosmetics industry [9]