Core Insights - The summer tourism market in China has shown significant growth, with Nanjing emerging as the top destination due to the popularity of the "Su Super" events [1][4][10] - The demand for deep travel and quality experiences has surged, indicating a shift in consumer preferences towards more immersive travel options [2][11] Tourism Market Trends - The summer tourism market has been vibrant, driven by various events and performances, leading to increased consumer spending across all aspects of travel [3][4] - The top ten popular tourist cities during the summer include Nanjing, Chengdu, Xi'an, Beijing, Shanghai, Chongqing, Changsha, Guangzhou, Luoyang, and Kunming [4] Impact of Events on Tourism - The "Su Super" events have significantly boosted local tourism, with Nanjing experiencing over a 10% increase in overall cultural and tourism consumption during the event [4][10] - The Nanjing Qixia Mountain scenic area leveraged the event by broadcasting matches, attracting thousands of visitors and increasing engagement with younger demographics [5][8] Innovative Marketing Strategies - Nanjing Ziqing Lake Wild Animal World creatively linked ticket prices to match outcomes, resulting in over 500 million views and selling more than 50,000 tickets for promotional prices [9][10] - The scenic area aims to reshape its image from traditional to modern, appealing to younger audiences through innovative experiences [9] Consumer Behavior and Preferences - There is a notable trend towards quality tourism, with a 90% increase in orders for boutique small group tours, indicating a shift from general sightseeing to experiential travel [11] - Family-oriented travel is on the rise, with over 40% of summer bookings coming from families, and a significant increase in searches for pet-friendly accommodations [11][12] Future Outlook - The tourism industry is expected to continue evolving, with a focus on providing diverse and high-quality experiences to meet the growing and varied demands of travelers [12]