Group 1 - During the Spring Festival, Didi's orders from users aged 55 and above in third-tier cities to first-tier and new first-tier cities increased by 45% year-on-year [1][2] - The Ministry of Transport reported that the total cross-regional population flow reached 5.08 billion person-times in the first 20 days of the Spring Festival travel season [1] - Meituan's report indicated that travel demand surged during the holiday, with family outings becoming a significant driver of consumption in cultural tourism [1] Group 2 - The trend of "reverse Spring Festival" is becoming more prominent, with many families opting for parents to visit their children's work locations instead of the traditional model of children returning home [2] - Didi's data showed that orders for intercity rides from third-tier cities increased by 95% compared to regular days during the holiday [3] - In first-tier cities, the demand for taxi services surged, with intercity ride orders increasing by 20% year-on-year during the Spring Festival [2][3] Group 3 - Shenzhen experienced a significant increase in cultural tourism consumption during the Spring Festival, with bookings rising by 77% compared to last year [3] - The trend of "multi-generational travel" was evident, with family travel spending increasing by 79% year-on-year during the holiday [9] - Meituan's data indicated that the booking volume for double tickets and parent-child tickets increased by 91% and 76% respectively during the Spring Festival [9] Group 4 - The Spring Festival Gala influenced travel patterns, with cities hosting gala venues seeing a rise in tourism, such as Yibin's bookings increasing by 56% [4] - Long-distance travel became popular, with a 70% increase in the proportion of travelers choosing destinations over 300 kilometers away [9] - Didi's rental car orders grew by 80% year-on-year during the Spring Festival, with an average rental period exceeding six days [10]

史上最长春节假期即将收尾，多地旅游市场"马力全开"。2月23日，美团发布的《2026春节消费洞察报告》（以下简称：美团报告）显示，受返乡团圆、反 向过年等多种出行需求场景激发，北京、上海、成都、重庆、深圳、广州、西安、杭州、南京、武汉为热门旅游目的地Top10。其中，浙江义乌、广东鹤 山、江苏张家港位列春节县域旅游热度Top3。 春晚"带火"宜宾、合肥、义乌等文旅市场 "多代同游"新特征涌现 今年总台春晚在北京主会场之外，设立了黑龙江哈尔滨、浙江义乌、安徽合肥、四川宜宾四大分会场，让不少观众在节目后直接"按图索骥"去旅行。 美团旅行数据显示，春节期间，宜宾文旅预订量同比增长56%，合肥增长30%。而义乌则跻身为春节文旅热度最高的县级市。据悉，义乌设置有10个"春晚 同款"打卡点，吸引各地游客打卡留念。美团旅行数据显示，复原春晚美学场景的"西门老街"，搜索量超五倍。 此外，受深度旅游带动，传统旅行目的地在春节假期依旧火热。美团数据显示：广东春节文旅预订增速达24%。悦城龙母祖庙、广州长隆野生动物世界、中 国科学院华南植物园等为预订量Top3的热门景点。广州为全国春节旅行目的地Top10。行花街、叹早茶成为在当地 ...

Group 1 - The Spring Festival tourism market has started strongly, with a significant increase in travel demand, particularly from the second day of the Lunar New Year, leading to a 40% year-on-year increase in flight bookings from initial data [1] - Popular travel destinations include major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, while smaller cities with rich cultural backgrounds are also gaining attention, indicating a strong demand for in-depth and localized travel experiences [1] - The number of orders for local specialty shops has doubled compared to the same period last year, reflecting a growing interest in authentic local cuisine during traditional festivals [1] Group 2 - The trend of "reverse New Year" has emerged, breaking the traditional one-way travel pattern during the Spring Festival, which has positively impacted local dining and tourism [2] - Major cities like Beijing and Shanghai are seeing significant outbound travel to nearby cities, with a nearly 40% increase in overall traffic on the "must-eat list" compared to last year, and an 81% increase in orders from listed merchants [2] - Smaller cities known for their culinary offerings, such as Shantou and Sanya, have experienced substantial growth in traffic, with some cities seeing increases of around 200% compared to last year [2] Group 3 - Hotel and homestay bookings have increased by 32% during the Spring Festival, while family ticket bookings for attractions have risen by 50%, indicating a robust demand for accommodation and family-oriented activities [3] - A second wave of travel demand is expected to begin on the sixth day of the Lunar New Year, primarily driven by return travelers [3]

Group 1 - The Spring Festival travel market has started strong, with a significant increase in flight bookings, up 40% year-on-year from the second day of the Lunar New Year to the fifth day [1] - Popular travel destinations include major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, while smaller cities like Guangxi's Chongzuo and Jiangxi's Jingdezhen are gaining attention due to unique cultural experiences [1] - The trend of "reverse New Year" is notable this year, breaking traditional travel patterns and boosting local dining and tourism, with a nearly 40% increase in traffic to the "must-eat list" compared to last year [2] Group 2 - The demand for travel continues to rise, with many scenic spots experiencing a surge in visitors, including popular sites like the Xi'an City Wall and the Terracotta Army [3] - Hotel and homestay bookings have increased by 32%, and family ticket bookings for attractions have risen by 50% during the Spring Festival period [4] - A second wave of travel is expected to begin on the sixth day of the Lunar New Year, primarily for return trips [4]

Group 1 - The travel industry experienced a significant increase in demand during the Chinese New Year, with flight bookings rising by 40% compared to the previous year, particularly from January 2 to January 5 [1] - Emerging smaller cities with rich cultural backgrounds, such as Guangxi Chongzuo and Jiangxi Jingdezhen, saw a rapid increase in tourist interest, indicating a strong demand for in-depth and localized travel experiences [1] - The "must-eat list" saw a doubling in order volume for local specialty shops compared to last year's Spring Festival, highlighting the popularity of local culinary experiences during traditional festivals [1] Group 2 - The trend of "reverse New Year" travel has disrupted the traditional one-way travel pattern, boosting local dining and cultural tourism, with significant increases in traffic to cities like Xi'an and Nanjing from Beijing and Shanghai [2] - The overall traffic for the "must-eat list" increased by nearly 40% during the first four days of the holiday, with a 50% rise in traffic from outside the local area, and a remarkable 81% increase in orders for listed merchants compared to last year [2] - Popular tourist attractions during the holiday included the Sichuan Lantern Festival and various historical sites, reflecting a surge in visitor numbers as travel demand was released [2] Group 3 - Family travel became a mainstream trend during the Spring Festival, with hotel and homestay bookings increasing by 32% and family tickets for attractions rising by 50% [4] - The rise in family-oriented travel experiences was noted, with a significant increase in visitors from cities like Shanghai and Hangzhou, indicating a growing market for multi-generational travel [4] - Special "intangible cultural heritage experience" activities were launched for premium members, showcasing the industry's efforts to enhance travel services and integrate traditional cultural experiences [6]

Core Insights - The travel industry is experiencing a surge in demand during the Chinese New Year, with flight bookings increasing by 40% compared to last year [1] - There is a notable trend of travelers exploring lesser-known cities, indicating a strong demand for immersive and localized travel experiences [3] - The "reverse Spring Festival" trend is reshaping traditional travel patterns, boosting local dining and cultural tourism [4] Group 1: Travel Demand and Trends - From the second day of the Lunar New Year, there has been a significant increase in travel, with popular destinations including Beijing, Chengdu, Guangzhou, and others [1] - Emerging cities with rich cultural backgrounds, such as Guangxi's Chongzuo and Jiangxi's Jingdezhen, are gaining attention, reflecting a shift towards deeper travel experiences [3] - The "reverse Spring Festival" trend is leading to increased travel from major cities like Beijing and Shanghai to nearby destinations, enhancing short-distance travel popularity [4] Group 2: Dining and Culinary Tourism - The "must-eat list" on Dazhong Dianping saw a nearly 40% increase in overall traffic during the first four days of the holiday, with off-site traffic rising by almost 50% [5] - Cities known for their culinary offerings, such as Shantou and Sanya, are experiencing significant growth in traffic, with some cities seeing increases of around 200% compared to last year [6] Group 3: Attractions and Accommodation - Popular tourist attractions during the holiday include the Sichuan Lantern World and various historical sites, with hotel and homestay bookings increasing by 32% [7] - Family and youth travel segments are notably increasing, with a 50% rise in bookings for family-friendly attractions, indicating a vibrant market [7]

北京商报讯（记者 吴其芸）随着春节假期临近，越来越多的游客选择感受非遗过大年。2月14日，据美 团旅行发布的数据显示，近一周来，"非遗体验"搜索量同比增长200%。根据游客出行情况，春节期 间，美团上热门非遗年俗文化体验热门目的地Top10为：北京、福州、开封、西安、唐山、泉州、湛 江、揭阳、厦门、黄山。 临近春节，全民寻味非遗、体验非遗持续加浓年味。美团旅行数据显示，"00 后"最爱搜索"非遗"，占 搜索人群的30%。他们更青睐互动性强、场景感足、兼具小众与特色的非遗玩法。关注"非遗"用户主要 分布在：西安、上海、广州、北京、武汉、哈尔滨、成都、杭州、扬州、汕头等地，兼顾南北核心城市 与文旅热门城市。 美团旅行数据还显示，2026年春节"十大非遗热门玩法"为：去潮汕看烧火龙、去程阳八寨学非遗侗画、 去自贡看花灯、去瑶山古寨学竹编、去蔚县学剪纸、去胶东吃花饽饽、去开封逛清明上河园庙会、去歙 县看鱼灯、去揭阳看英歌舞、去河头老街看非遗展演。 非遗寻味体验也带动当地文旅升温。在河南开封，美团旅行数据还显示，2月第一周以来，开封万岁山 武侠城、开封清明上河园庙会热度环比增长53%、163%。八朝古都开封正持续擦亮" ...

2月13日，美团旅行发布数据，近一周来，"非遗体验"搜索量同比增长200%。根据游客出行情况，春节期间，美团上热门非遗年俗文化体验目的地 Top10为：北京、福州、开封、西安、唐山、泉州、湛江、揭阳、厦门、黄山。 2026年是春节申遗成功后的第二个非遗中国年，非遗体验从"打卡式"走向"沉浸式"，成为游客解锁深度年味、感受传统文化魅力的重要方式。 00后最爱搜"非遗" 临近春节，全民寻味非遗、体验非遗持续加浓年味。美团旅行数据显示，00后最爱搜索"非遗"，占搜索人群的30%。他们更青睐互动性强、场景感足、 兼具小众与特色的非遗玩法。关注"非遗"用户主要分布在：西安、上海、广州、北京、武汉、哈尔滨、成都、杭州、扬州、汕头等地。 同时，数据显示，2026年春节"十大非遗热门玩法"为：去潮汕看烧火龙、去程阳八寨学非遗侗画、去自贡看花灯、去瑶山古寨学竹编、去蔚县学剪纸、 去胶东吃花饽饽、去开封逛清明上河园庙会、去歙县看鱼灯、去揭阳看英歌舞、去河头老街看非遗展演。 除了经典非遗玩法，也有不少创新非遗体验吸引年轻人参与。例如春节期间，唐山河头老街将非遗展演与沉浸式剧情结合，上演千场演出，游客可与 NPC互动解锁隐藏剧情。 ...

2026.02.13 文字数：1135，阅读时长大约2分钟 此外，据酒店了解的情况，腾冲本地小型酒店及客栈类的预订早在1月中旬就已预订完毕，大部分酒店 及客栈的在手预订量已超过去年同期的消费。 对于今年春节当地旅游业大爆发，曾明辉认为主要受三方面因素的影响：一是云南在春节期间长期受到 全国各地游客欢迎，云南的各个小城市、小县城的春节味更浓，腾冲也在此之列；二是当地气候条件宜 人，春节处于一年中最冷的时候，当地气温也不会低于0度；三是腾冲的非遗及文化氛围很浓，本地宣 纸、藤编、皮影以及翡翠都是城市文化名片上浓重地渲染。 小城的年味在于当地的各类传统活动。例如，游客可以去普洱景迈山徒步古茶林、在陵水跟着渔民赶海 拉地笼、去开封感受宋制复原妆造、去黄山看板凳龙、去潮州拍英歌舞妆造、去迪庆过藏历新年，更多 小众、地道的在地体验，吸引城市游客"去小城过大年"。 传统文化吸引游客探索新的目的地。美团旅行数据显示，截至2月上旬，河南春节文旅预订增速达 33%。八朝古都开封正持续擦亮"宋文化"IP。数据显示，春节前夕，开封"宋制汉服妆造"热度同比上涨 本 作者 | 第一财经 陆涵之 今年春节，消费者出游有了新的趋势：城市游客 ...

来源：环球网 【环球网消费综合报道】2026是春节申遗成功后的第二个非遗中国年，非遗体验从 "打卡式" 走向 "沉 浸式"，成为游客解锁深度年味、感受传统文化魅力的重要方式。 美团旅行数据显示，近一周来，"非遗体验"搜索量同比增长200%。根据游客出行情况，春节期间，美 团上热门非遗年俗文化体验热门目的地Top10为：北京、福州、开封、西安、唐山、泉州、湛江、揭 阳、厦门、黄山。 00 后最爱搜"非遗" 烧火龙、英歌舞、花灯鱼灯等非遗玩法上榜 临近春节，全民寻味非遗、体验非遗持续加浓年味。美团旅行数据显示，00 最爱搜索"非遗"，占搜索 人群的30%。他们更青睐互动性强、场景感足、兼具小众与特色的非遗玩法。关注"非遗"用户主要分布 在：西安、上海、广州、北京、武汉、哈尔滨、成都、杭州、扬州、汕头等地，兼顾南北核心城市与文 旅热门城市。 不赶热闹、不走过场。美团旅行数据显示，2026年春节"十大非遗热门玩法"为：去潮汕看烧火龙、去程 阳八寨学非遗侗画、去自贡看花灯、去瑶山古寨学竹编、去蔚县学剪纸、去胶东吃花饽饽、去开封逛清 明上河园庙会、去歙县看鱼灯、去揭阳看英歌舞、去河头老街看非遗展演。 除了经典非遗玩法，也 ...