Group 1 - The core viewpoint is that Chinese brands have a leading position in global development primarily in terms of quantity, but there is significant room for improvement in brand value [1][4] - Recent customs data shows resilience in Chinese manufacturing, with a year-on-year export growth of 8.1% in April 2025, despite a 21% decline in exports to the US [2] - Exports to non-US regions increased by 13%, with ASEAN exports growing by 20.8%, indicating a shift in export destinations and a trend towards higher value, brand-premium products [2] Group 2 - The trade war has prompted many companies to realize that without a brand, products cannot command higher prices in overseas markets, leading to a stronger focus on brand building [3] - Companies with established brand recognition are more resilient to external impacts, while those without are facing significant challenges [3] - The urgency for brand development is emphasized, particularly for companies with stable supply chains and mature product lines, as they seek to build long-term brands rather than relying on short-term sales [3] Group 3 - The transition from manufacturing to branding is a critical issue for China's economy, especially in the context of a complex international trade environment [4] - The World Bank data indicates that leading Chinese brands have surpassed US brands in global industrial value share, with Chinese manufacturing accounting for 30% of the global total [4] - However, Chinese brands only account for 18% of global brand value, highlighting the need for further development in brand value [4] Group 4 - Building a brand "going abroad" ecosystem requires collaboration among government, enterprises, and society, along with optimizing industrial layout for brand internationalization [5] - Companies like Shuangma Plastics are gradually increasing their own brand share to nearly 10% while facing challenges in establishing high-end brands [5] - Concerns about intellectual property during the transition to domestic sales are influencing product selection for the domestic market [5] Group 5 - Companies like Shanghai Silode Industrial Co., which maintain a significant portion of their US market share, are focusing on brand building to stand out in domestic and emerging markets [6] - The trend of Chinese companies pursuing brand development is attracting increased investment from multinational firms like The Trade Desk in China [6] - The focus areas for investment include consumer electronics, smart home products, and cultural output, with a notable increase in brand advertising budgets from Chinese clients [6][7] Group 6 - There is a growing willingness among Chinese clients to allocate part of their budget to brand building rather than solely focusing on ROI [7] - The rise of CTV (smart TV) as a core element of quality internet advertising is changing the approach to brand promotion, moving from a volume-based strategy to a brand-centric strategy [7]