Core Viewpoint - The "What is Eastern Beauty" cultural dissemination project emphasizes the creative transformation and innovative development of traditional Chinese culture, showcasing its enduring appeal and relevance in contemporary society [3][5][7]. Group 1: Cultural Events and Activities - The project was launched on March 28 at the Xian Nong Tan, one of the 15 heritage sites along Beijing's central axis, featuring a cultural show as its first event [3][4]. - The event gathered representatives from various sectors, including government, cultural institutions, academia, the arts, business, and media, to discuss the integration of Eastern beauty with contemporary and global aesthetics [4]. Group 2: Themes and Expressions of Eastern Beauty - Eastern beauty is described as a poetic expression of Eastern wisdom, encompassing various dimensions such as color, taste, form, sound, art, and rhythm, which are activated through the protection of cultural heritage and creative craftsmanship [5][6]. - The cultural salon highlighted the significance of the Beijing central axis as a historical and cultural conduit that embodies "Eastern beauty" [5]. Group 3: Cultural Innovation and Consumption - The integration of culture with tourism and the rise of cultural consumption trends, such as "village super" and "village BA," are expanding new cultural consumption scenarios [6]. - The immersive cultural show featured performances that blend traditional and contemporary elements, illustrating the diverse expressions of Eastern beauty and its connection to modern life [6]. Group 4: Responsibilities of Cultural Workers - The revitalization of traditional Chinese culture is seen as a responsibility and mission for contemporary cultural workers, aiming to harmonize historical architecture with modern creativity [7].