Core Viewpoint - The article highlights the journey of Shenyang Jincheng Weiye Heating and Cooling Equipment Co., Ltd. in expanding its market internationally, showcasing the resilience and adaptability of Chinese manufacturing in the global arena [1][2]. Group 1: Company Overview - Shenyang Jincheng Weiye has been in the air curtain industry for nearly 30 years and has successfully penetrated both domestic and international markets, including significant projects like the Great Hall of the People and Beijing Daxing International Airport [1]. - The company has exported its products to over 60 countries and regions, with overseas business accounting for approximately 2.15% of total revenue [5]. Group 2: International Expansion Strategy - The company faced initial challenges in entering foreign markets, particularly in Russia, due to a lack of understanding of local market demands, which led to a three-year learning curve to achieve its first export [2]. - The strategy evolved from a "one-size-fits-all" approach to a more localized strategy, adapting products based on specific regional needs and preferences [2][4]. Group 3: Competitive Positioning - Jincheng Weiye opts for a differentiation strategy rather than competing on price, aiming to position itself as a high-end player in the air curtain market, akin to "the Rolls-Royce of the industry" [5]. - The company emphasizes product quality, claiming that it has not had any overseas customers request returns or exchanges due to quality issues, which has helped build a strong reputation in international markets [5]. Group 4: Corporate Culture and Employee Development - The company values its employees as its most precious asset, providing various benefits and opportunities for non-export staff to participate in international exhibitions, thereby broadening their horizons [6]. - The leadership believes that fostering a global perspective among employees contributes to both personal and organizational growth [6].