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锦盛新材的隐忧:在化妆品红海中浮沉亏损难止 立案风波背后的经营裂痕
Xin Lang Zheng Quan· 2025-07-04 08:06
Core Viewpoint - The recent investigation by the China Securities Regulatory Commission (CSRC) into Jinsong New Materials highlights a significant trust crisis for the company, stemming from long-standing operational issues, including continuous losses, high customer concentration, and industry challenges [1]. Group 1: Operational Challenges - Jinsong New Materials reported a revenue of 333 million yuan in 2024 but incurred a net loss of 22.65 million yuan, continuing into Q1 2025 with a loss of 3.836 million yuan [2]. - The company's heavy asset model, with a 66,000 square meter factory and over 900 employees, has become a burden due to increased depreciation amid fluctuating orders [2]. - The reliance on major clients like L'Oréal and Estée Lauder has led to a precarious revenue model, exposing the company to risks from exchange rate fluctuations and tariff policies, as 50% of its business is based on FOB settlements [2]. Group 2: Governance Issues - The CSRC's investigation reveals deep governance issues within the company, particularly the concentrated ownership structure, with the controlling family holding 23.11% of voting rights, raising concerns about internal control failures [3]. - The lack of transparency regarding specific violations and the frequent "normal operations" announcements amid ongoing losses have led to market skepticism about the company's financial health [3]. - Following the investigation announcement, the company's stock experienced a single-day volatility exceeding 16%, indicating a loss of investor confidence and increased financing difficulties [3]. Group 3: Industry Context - Jinsong New Materials represents a failed case in the transformation of Chinese manufacturing, focusing too much on its status as a leading acrylic container producer while neglecting core process control and innovation [4]. - The company faces increasing competition from both established brands and new entrants in the cosmetics packaging sector, which could easily replace Jinsong as major clients build their own packaging facilities [4]. - Without a shift from being perceived as a mere contract manufacturer to a developer of materials and ESG standards, Jinsong New Materials may face escalating operational challenges [4].