Core Viewpoint - In 2024, Atour Group achieved remarkable financial results with a revenue of 7.248 billion yuan, reflecting a year-on-year growth of 55.3%, showcasing the unique value of its "Chinese Experience" strategy amidst a recovering tourism market [1][3][4] Financial Performance - Atour Group's revenue for 2024 reached 7.248 billion yuan, a significant increase of 55.3% year-on-year, with adjusted net profit at 1.306 billion yuan, up 44.6% [3] - In Q4 2024, revenue was 2.084 billion yuan, a 38.5% increase year-on-year, with adjusted net profit of 333 million yuan, marking a 49.9% growth [3] - The adjusted EBITDA for 2024 was 1.772 billion yuan, reflecting a 46.8% increase [3] Market Environment - The tourism industry in China saw a full recovery in 2024, with domestic and inbound tourism contributing to a robust hotel consumption market [4] - Average Revenue Per Available Room (RevPAR) for Atour was 351 yuan, achieving 93.2% of the previous year's level, with an occupancy rate of 77.4% [4] Strategic Developments - Atour opened 471 new hotels in 2024, a 63% increase year-on-year, with a total of 1,619 operating hotels by the end of the year, up 33.8% [4] - The company’s retail business saw a GMV of 2.592 billion yuan, a substantial growth of 127.7% year-on-year, with over 90% of sales from online channels [7] Competitive Advantage - Atour has established a differentiated competitive advantage through its focus on "cultural experience," leveraging IP collaborations and localized services [7] - The company’s strategic focus on user experience rather than just room occupancy has allowed it to thrive in a competitive market [10] Industry Insights - The hotel industry in China has seen a significant increase in chain hotel penetration, rising from 26% in 2019 to 40.95% [9] - Mid-range and upscale hotels have become the mainstay in new hotel openings, with a notable increase in the number of new mid-range chain hotels in major cities [9]