中国制冷产品在欧洲热销
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【环球财经】酷暑难耐 中国产品为欧洲消费者送清凉
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-05 11:08
Group 1 - The demand for cooling appliances in Europe is increasing due to rising summer temperatures, with Chinese brands gaining popularity for their energy efficiency, aesthetic design, and reliable after-sales service [1][3][4] - Midea's PortaSplit mobile air conditioner has seen significant sales growth, with a 35% year-on-year increase in overall sales in Europe and 60,000 units sold in Germany alone by mid-2025 [1] - Hisense's mobile air conditioners are being adopted as effective solutions for consumers who cannot wait for traditional air conditioning installation, reflecting a shift in consumer preferences [2][3] Group 2 - The rising energy prices in Europe have made energy efficiency a critical factor for consumers when purchasing cooling appliances, leading to increased sales of high-efficiency models [3][4] - Chinese cooling products are not only energy-efficient but also increasingly align with European aesthetic preferences, bolstered by local design centers like Midea's in Milan [4] - The market for handheld fans has also expanded, with sales reaching at least 800,000 units this year, indicating a growing trend towards portable cooling solutions [3]