Group 1 - Chinese brands of air conditioning products are gaining popularity in Europe due to their energy efficiency, aesthetic design, and reliable after-sales service [1][2][3] - Midea's PortaSplit mobile air conditioner has seen significant sales growth, with a reported 35% year-on-year increase in overall sales in Europe and 60,000 units sold in Germany alone by mid-2025 [1] - Hisense's mobile air conditioner is being recognized as an effective solution for consumers who need quick cooling without the installation hassles associated with traditional air conditioning [2] Group 2 - The demand for energy-efficient cooling appliances has surged in Europe due to rising energy prices, with consumers increasingly prioritizing energy efficiency in their purchasing decisions [2][3] - Chinese cooling products are not only low in energy consumption but also increasingly align with European aesthetic preferences, bolstered by local design centers like Midea's in Milan [3] - The sales of handheld fans from Chinese brands have also seen a notable increase, with at least 800,000 units sold this year, reflecting a growing trend towards portable cooling solutions [2][3]

Group 1 - Chinese cooling products are gaining popularity in Europe due to their energy efficiency, aesthetic design, and reliable after-sales service [1][2][3] - Midea's PortaSplit mobile air conditioner has seen significant sales growth, with a 35% year-on-year increase in overall sales in Europe and 60,000 units sold in Germany alone by mid-2025 [1] - Hisense's mobile air conditioner is being adopted as a quick solution for consumers facing high temperatures, with a notable increase in sales [2] Group 2 - The demand for energy-efficient cooling appliances is rising in Europe, driven by increasing energy prices and hotter summers [2][3] - Chinese brands are enhancing their product designs to better align with European market aesthetics, with Midea establishing a design center in Milan [3] - New generation products like bladeless fans and air coolers are also gaining traction, with sales exceeding 450,000 units in Europe by mid-2025 [3]

以往，欧洲的夏天不那么炎热，不少国家的居民楼没有安装空调的需求。如今若要加装空调，人们将面临建筑条件不允许、物业手续复杂、安装费用过高 等一系列难题。 施塔克的家在建造时没有配备空调。近几年，位于顶层的儿童房入夏后高温难耐。经过比较，施塔克选择了中国品牌美的移动分体空调PortaSplit。"这款 产品无需安装，移动方便，运转安静，制冷效果也很出色。"他说。 新华财经罗马8月5日电 （记者张馨文）一张自拍照中，德国工程师弗伦茨·施塔克紧挨着一款造型简洁优雅的移动空调，微笑着竖起大拇指。在斯图加特 工作的施塔克近日通过视频连线告诉新华社记者，这台中国品牌的空调"表现出色"。 随着夏季高温天气频频来袭，制冷类家电在欧洲持续热销。记者在走访中发现，不少消费者都选择了中国品牌，因为中国制冷类创新产品能满足市场需 求，并凭借节能、设计美观和售后服务可靠等优势赢得青睐。 此外，来自中国的手持小风扇也融入欧洲民众的日常生活。在意大利首都罗马，出租车司机弗朗切斯科在车内放了一台手持小风扇。"它可以折叠，体积 小巧，适合放在车里。"他说，电扇虽小，但风力强劲，可以提高车内空气循环和增强车载空调效果。 "我们今年已经卖出至少80 ...

Core Insights - Chinese cooling products are gaining popularity in Europe due to their energy efficiency, aesthetic design, and reliable after-sales service [1][2][3] - The demand for portable air conditioning units has surged as traditional installation poses challenges for consumers in Europe [1][2] - The sales of Chinese brands like Midea and Hisense have significantly increased, with Midea's portable air conditioner sales reaching 60,000 units in Germany alone by mid-2025 [1][3] Group 1: Market Trends - The European market is experiencing a shift towards cooling appliances as summer temperatures rise, leading to increased sales of air conditioning units [1][2] - The energy price hikes in Europe have made energy efficiency a critical factor for consumers when purchasing cooling appliances [2][3] Group 2: Product Features - Chinese portable air conditioners, such as Midea's PortaSplit, are favored for their ease of use, quiet operation, and effective cooling capabilities [1] - Handheld fans from China are also becoming popular, with sales reaching at least 800,000 units this year, indicating a strong demand for compact cooling solutions [2] Group 3: Consumer Preferences - European consumers are increasingly trusting Chinese brands for their functionality, reasonable pricing, and comprehensive after-sales service [3] - Local design centers, like Midea's in Milan, are enhancing product design to better meet European aesthetic preferences [3]