中国外贸转型
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趋势突变!广交会归国后,外贸订单现重大异动
Sou Hu Cai Jing· 2025-10-29 12:51
Core Insights - The narrative surrounding China's foreign trade is shifting, with a notable increase in foreign trade orders observed at trade fairs, contradicting the prevailing pessimistic views about the "decline of the Chinese factory" [1] - The transformation in foreign trade dynamics indicates a move from price sensitivity to value orientation, requiring suppliers to enhance their technological and service capabilities [6][10] Group 1: Changes in Trade Dynamics - The previous trade environment was characterized by price-driven negotiations, but recent interactions show a focus on solving specific project challenges, indicating a shift towards long-term partnerships [3][5] - New markets are emerging, with increased participation from regions like Africa, the Middle East, and Southeast Asia, reflecting a diversification in China's foreign trade relationships [8][12] Group 2: Quality and Innovation in Orders - There is a significant shift from low-margin, high-volume orders to high-value, technology-driven contracts, as seen in recent high-value orders from South America and Europe [10][14] - Companies are increasingly investing in research and development, with national R&D expenditure reaching 2.64% in 2023, leading to the creation of high-value products with core patents [12][14] Group 3: Brand Development and Market Positioning - Many companies are transitioning from OEM (Original Equipment Manufacturer) models to establishing their own brands, enhancing their market presence and profitability [12][14] - The focus on product quality and design is becoming paramount, as evidenced by the demand for aesthetically pleasing and functional products in emerging markets [8][10]