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中国奢侈品市场消费回归
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海外视点丨别再关注中国市场的低迷情绪——奢侈品行业高管表示,消费者已经回归
Sou Hu Cai Jing· 2025-11-17 16:12
Group 1 - Chinese consumers are returning to the luxury goods market, with executives from Prada, Coach, EssilorLuxottica, and Value Retail noting a stabilization in demand after months of weakness [2] - The luxury goods industry has seen a significant slowdown in growth since the pandemic, influenced by high youth unemployment, a sluggish real estate market, and weak consumer confidence [2] - Prada's CFO Andrea Bonini expressed a "cautiously optimistic" outlook, indicating that a more "normalized" environment may not emerge until 2026 [3] Group 2 - Coach reported a strong growth momentum, with a 20% increase in business in China, attributed to its market positioning appealing to more cautious consumers [3] - Coach has been expanding its local presence, leveraging 25 years of market experience, including establishing a joint design studio and expanding in regional cities like Wuhan [3] - Approximately 40% of Coach's growth is derived from international markets, indicating resilience against U.S. tariffs [4] Group 3 - UBS research indicated that Burberry's sales in the Greater China region grew by 3%, exceeding expectations, while Richemont reported that sales to Chinese customers were "almost flat," showing significant improvement from previous declines [4] - Richemont's sales in the Asia-Pacific region increased by 10%, with expectations for continued growth momentum before the end of the year [4]