Core Insights - The first Pudong Chinese New Year Flavor Festival has been launched with the theme "Experience Chinese New Year at World Landmarks," featuring around 150 unique brands and five themed experience zones [1] - The festival includes over 30 intangible cultural heritage (ICH) displays and performances, showcasing traditional crafts and local cuisines from various regions [1][2] Group 1 - The event took place at the Lujiazui International Conference Center, decorated with red lanterns and neon lights, creating a vibrant atmosphere for visitors [1] - A highlight of the festival was the performance of the ancient ICH "Iron Flower" from Chongqing, where molten iron at 1600 degrees Celsius was artistically splashed into the night sky [1] - The "New Year Flavor Street" featured a mix of sounds and aromas from various regional delicacies, with 30 brands from Guangdong making their debut in Shanghai alongside over 40 local time-honored brands [1] Group 2 - The festival will run from January 31 to February 9, providing a platform for cultural exchange and culinary experiences [2]