Core Insights - Great Wall Motors held the "GWM TECH DAY" in Australia, showcasing its Hi4 technology matrix and launching a new energy off-road grading system, emphasizing its commitment to local adaptation and long-term strategy in the Australian market [1][2] Group 1: Market Performance - Great Wall Motors achieved a cumulative sales volume of 39,343 units in Australia from January to September 2025, marking a year-on-year increase of 23.7% and capturing a market share of 4.3%, ranking seventh among all brands and first among Chinese brands [1] - The company has over 200,000 users in Australia, establishing a brand ecosystem centered around community engagement, such as the Tank Club [2] Group 2: Technological Advancements - The Hi4 technology family, including Hi4, Hi4-Z, and the off-road specific Hi4-T platform, was fully presented for the first time overseas, covering both urban commuting and extreme off-road scenarios [2] - The launch of the "new energy off-road grading system" aims to shift user perception from "can it off-road" to "how to off-road scientifically," indicating a focus on user experience and education [2] Group 3: Localization Strategy - Great Wall Motors has developed a localized validation system addressing six dimensions: regulations, temperature, altitude, road conditions, fuel quality, and driving habits, ensuring products meet local needs [3] - The company plans to introduce more locally tuned models starting November 2025, reflecting its commitment to adapting to the Australian market [3] Group 4: Brand Integration and Ecosystem - The company has integrated into local culture by sponsoring events like the WSL World Surf League and AFL, enhancing brand visibility and connection with Australian outdoor culture [2] - Great Wall Motors is transitioning from a "price-for-volume" strategy to a "technology premium" approach, competing in the mainstream and mid-to-high-end market segments with its hybrid technologies [4] Group 5: Long-term Commitment - The establishment of a direct subsidiary, local tuning teams, and an after-sales training system demonstrates Great Wall Motors' determination for long-term market operation and brand value accumulation [4] - The company is investing 3 million AUD to expand its after-sales training center by 2026, aiming to improve service response speed and professionalism [3]