Core Insights - The WTA Chief Brand Officer, Sara Swanson, highlighted the vibrant and promising future of the Chinese tennis market, noting the increasing number of talented players and events being held in the country [1][2] Group 1: Market Growth - The number of professional tennis events in China has been increasing, with the period of September and October being referred to as the "China Season" for tennis, featuring multiple women's tournaments [1][2] - The addition of five new WTA 125-level events in China indicates a comprehensive coverage of various WTA event levels, including WTA 125, WTA 250, WTA 500, and WTA 1000 [1] Group 2: Cultural Engagement - Swanson emphasized the importance of cultural experiences for players during events, suggesting that activities like visiting the Great Wall and experiencing traditional Chinese culture enhance the appeal of the tournaments [2] - WTA aims to showcase the unique cultural aspects of the China Season through social media and collaborations with global content creators, thereby increasing international attention on Chinese events [2]

Core Points - The ATP 250 Chengdu Open will feature notable players including defending champion Shang Juncheng and wildcard Zhou Yi, with matches starting on September 16 [1] - The event highlights the growth of professional tennis in China, with increased popularity and improved facilities over the past two decades [1] - The tournament will also host the "ACE Carnival," promoting local culture and cuisine, and encouraging tourism in Chengdu [2] Group 1 - The Chengdu Open will see players like Shang Juncheng and Cameron Norrie competing, with matches commencing on September 16 [1] - Shang Juncheng expressed excitement about returning to Chengdu, acknowledging the pressure from last year's success but emphasizing his health [1] - ATP tournament supervisor Zsolt Bedo noted significant progress in Chinese professional tennis, both in terms of facilities and spectator numbers [1] Group 2 - The "ACE Carnival" will invite players and fans to experience local culture and cuisine, aligning with the initiative to promote travel alongside sporting events [2] - The Chengdu Cultural Tourism Group is actively participating in the "Rong Ticket Gift" promotion, enhancing the experience for tennis fans visiting the city [2]