中国网球赛事品牌化
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创造中国网球独特品牌价值
Ren Min Ri Bao· 2025-10-26 22:03
Core Insights - The "China Season" brand construction is an innovative practice to implement the State Council's opinions on unleashing sports consumption potential and promoting high-quality development of the sports industry [1][2] - The year 2025 marks the launch of the "China Season," with the current season nearing its end, showcasing significant cluster effects and synergy [1] Social Value - The "China Season" enhances the new type of national system and increases the influence of events through resource sharing and mutual learning among various events, significantly improving ticket sales, industry scale, and media dissemination [1] - The health and civilized lifestyle concepts promoted by the events have a profound impact on the public [1] Economic Value - The events amplify traffic and drive consumption growth, with cities continuously investing to effectively stimulate commercial, tourism, dining, and cultural consumption industries [1] - The combination of events like the "Chengdu Tennis Open + Shanghai Masters" highlights the overall value of the "China Season" [1] Cultural Value - The "China Season" strengthens emotional connections and promotes Chinese culture, with foreign players happily adopting Chinese nicknames and sharing positive experiences on social media [1] - The event serves as a platform for cultural exchange and mutual learning [1] Competitive Value - The "China Season" leverages home advantage by issuing wild cards to numerous Chinese players, rejuvenating veterans and providing opportunities for emerging talents to compete with top players [2] - After the season, the organization will gather feedback to summarize experiences and establish a development model for the "China Season," aiming to create a professional tennis event brand with significant international influence [2]