Core Insights - The Shanghai Lavender Festival highlights the romantic heritage of lavender cultivation, with all seeds sourced from Yiparhan, a key player in the Chinese lavender industry [1][3] - Yiparhan has established itself as a guardian of fragrance in Xinjiang Yili, cultivating lavender for over half a century, contributing to the growth of this industry in urban areas like Shanghai [3][4] Company Overview - Yiparhan's lavender products have become a popular attraction at the festival, showcasing a range of essential oils and fragrances that resonate with visitors [4][10] - The company emphasizes the transformation of lavender from a flower to a complete industry chain, reflecting its commitment to expanding the reach of Chinese lavender [11][14] Product Highlights - The product lineup includes classic lavender essential oils and blended oils with lemon, bay, and sweet orange, appealing to visitors' senses [10] - The immersive experience at the exhibition allows attendees to connect with the natural essence of lavender, enhancing the brand's appeal [10][14] Industry Impact - The presence of industry figures, such as Xu Haijun, son of the "Father of Chinese Lavender," underscores the significance of Yiparhan's contributions to the lavender sector [11] - The festival serves as a platform for promoting the integration of traditional cultivation practices with modern consumer preferences, aiming to embed the fragrance of Chinese lavender into everyday life [14]